{"id":94026,"date":"2022-08-09T21:56:16","date_gmt":"2022-08-09T19:56:16","guid":{"rendered":"https:\/\/rmarketingdigital.com\/redes-sociales\/libro-curso-de-marketing-digital-100-practico\/"},"modified":"2020-11-23T12:31:27","modified_gmt":"2020-11-23T15:31:27","slug":"libro-curso-de-marketing-digital-100-practico","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/","title":{"rendered":"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook\" >Reserve your book from the Digital Marketing Course or in ebook format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Indice-del-Libro\" >Book index:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-1-Definicion-del-Modelo-de-Negocio\" >Chapter 1: Business Model Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-2-Analisis-interno\" >Chapter 2: Internal Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-3-Analisis-externo\" >Chapter 3: External Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-4-Analisis-DAFO\" >Chapter 4. SWOT Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-5-Objetivos-y-buyer-persona\" >Chapter 5. Objectives and buyer persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-6-Estrategias-de-marketing-mas-efectivas\" >Chapter 6. Most Effective Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-7-Estrategias-SEO\" >Chapter 7. SEO strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-8-Estrategia-de-contenidos-y-branded-content\" >Chapter 8. Content strategy and branded content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-9-Estrategia-de-social-media\" >Chapter 9. Social media strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-10-Medios-pagados-y-publicidad\" >Chapter 10. Paid Media and Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-11-Branding-y-Personal-Branding\" >Chapter 11. Branding and Personal Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-12-KPIs-y-medicion\" >Chapter 12. KPIs and Measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-13-Plan-de-accion\" >Chapter 13. Action plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-14-Embudos-de-conversion-e-Email-Marketing\" >Chapter 14. Conversion Funnels and Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-15-Monetizacion-y-formas-de-ganar-dinero\" >Chapter 15. Monetization and ways to earn money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-16-Plantillas-y-herramientas-profesionales\" >Chapter 16. Professional Tools and Templates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Aspectos-a-destacar-en-este-libro-de-marketing-digital\" >Aspects to highlight in this digital marketing book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook-2\" >Reserve your book from the Digital Marketing Course or in ebook format<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#%C2%BFTe-gusto-este-post-Valoralo\" >Did you like this post? Rate it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/#Puede-que-esto-te-interese%E2%80%A6\" >This may interest you ...<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div>\n<div class=\"post_info\">\n\t\t\t\t\t\t\t<span class=\"time\">09\/09\/2019<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"post_author\"><br \/>\n\t\t\t\t\t\t\t\tR Digital Marketing<br \/>\n\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<p>After more than 700 articles published on the blog <strong>I have started to write my first physical book with the Anaya publishing house.<\/strong><\/p>\n<p>Yes, you have heard correctly, I can finally present my book &quot;Digital Marketing Course&quot; where you will learn in a practical way how to develop a digital marketing plan for any project.<\/p>\n<p><strong>The book is 100% practical and you will also have access to a 16-lesson video course<\/strong> where you will learn how to apply the different digital marketing strategies that are described in the book.<\/p>\n<p>From my professional experience, correctly and correctly defining the roadmap of a digital project is essential if we want to get closer to our objectives, otherwise we can fall into the error of trying actions until we find one that works or gives us some result.<\/p>\n<p>Many thanks to all the professionals who have helped me grow in the world of digital marketing, especially to the great professionals and friends who have also participated in the book such as Luis Villanueva, \u00c1lvaro Fontela, Rafa Sospedra, MJ Cach\u00f3n, \u00c8lia Guardiola , Miguel \u00c1ngel Trabado, Rub\u00e9n M\u00e1\u00f1ez, Fernando Angulo, Fernando Cebolla, Ana Ivars, Carlos Pinz\u00f3n, Inge S\u00e1ez and I\u00f1aki Tovar.<\/p>\n<p><strong>You can now book my book Digital Marketing Course,<\/strong> and be the first to have it in your hands and enjoy learning from the world of digital marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16776 aligncenter\" alt=\"digital marketing course book cover\" width=\"640\" height=\"823\"  data-lazy- src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1861261..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16776 aligncenter\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1861261..png\" alt=\"digital marketing course book cover\" width=\"640\" height=\"823\"  \/><\/noscript><\/p>\n<p>ISBN: 978-84-415-4164-1<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook\"><\/span>Reserve your book from the Digital Marketing Course or in ebook format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Indice-del-Libro\"><\/span>Book index:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Introduction to Digital Marketing<\/li>\n<li>Definition of the business model.<\/li>\n<li>Internal analisis.<\/li>\n<li>External analysis.<\/li>\n<li>SWOT.<\/li>\n<li>Objectives and Buyer persona.<\/li>\n<li>More effective Marketing strategies.<\/li>\n<li>SEO strategy.<\/li>\n<li>Content Strategy and Branded Content.<\/li>\n<li>Social Media Strategy.<\/li>\n<li>Paid media and advertising<\/li>\n<li>Branding and Personal Branding.<\/li>\n<li>KPIS and Measurement.<\/li>\n<li>Action plan.<\/li>\n<li>Conversion funnels and Email marketing.<\/li>\n<li>Monetization and ways to earn money.<\/li>\n<li>Professional templates and tools.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-1-Definicion-del-Modelo-de-Negocio\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16769 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4169163..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16769 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4169163..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 1: Business Model Definition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many projects that are launched on the market without first having correctly defined what their business model really is.<\/p>\n<p><strong>It is necessary to determine which will be the most important monetization channels of the project.<\/strong><\/p>\n<p>But not only that.<\/p>\n<p>It is also essential to determine what will be the elements on which it has to be supported, as well as to be clear about the costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-2-Analisis-interno\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16770 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4700761..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16770 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4700761..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 2: Internal Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before starting to design a marketing strategy, we must do an internal analysis to find out what our competitive situation is.<\/p>\n<p><strong>You will have to analyze both offline elements, such as:<\/strong><\/p>\n<ul>\n<li>Analysis of the services.<\/li>\n<li>Analysis of the products.<\/li>\n<li>Departmental analysis.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p><strong>As online elements:<\/strong><\/p>\n<ul>\n<li>Visibility analysis<\/li>\n<li>Content strategy analysis.<\/li>\n<li>SEO strategy analysis<\/li>\n<li>Analysis of the strategy in social networks<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-3-Analisis-externo\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16771 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8608494..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16771 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8608494..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 3: External Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The external analysis will allow us <strong>know the type of strategies that the competition is carrying out<\/strong>.<\/p>\n<p>It is then that we will really know the competitive situation in which we find ourselves.<\/p>\n<p>It will be necessary to analyze the same elements as in the internal analysis (insofar as it is possible to obtain the data).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-4-Analisis-DAFO\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16772 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-7912504..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16772 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-7912504..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 4. SWOT Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having performed both analyzes, the next step is to translate them into a SWOT Matrix.<\/p>\n<p>In this way, we will know the reality of the project in relation to <strong>four quadrants:<\/strong><\/p>\n<ul>\n<li>Strengths.<\/li>\n<li>Weaknesses<\/li>\n<li>Opportunities.<\/li>\n<li>Threats<\/li>\n<\/ul>\n<p>This is the step prior to the design of the strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-5-Objetivos-y-buyer-persona\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 5. Objectives and buyer persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this chapter we will see the importance of defining <strong>SMART goals<\/strong> that are achievable and the buyer person.<\/p>\n<p>Defining our ideal client well is essential if we want to send them the right message.<\/p>\n<p>The same product can have different customers, segmenting them and understanding the differences between them should be a priority.<\/p>\n<p>So, <strong>In addition to telling you all the questions you have to ask yourself, I will tell you the tools you can use.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-6-Estrategias-de-marketing-mas-efectivas\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16505 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2839230..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16505 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2839230..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 6. Most Effective Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ultimate goal of any business is always the same, to increase turnover.<\/p>\n<p>Therefore, in this chapter I will tell you <strong>what are the most effective strategies on the internet today.<\/strong><\/p>\n<p>Later we will go into detail in each one of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-7-Estrategias-SEO\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 7. SEO strategies.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this chapter you will know the essential points when designing an SEO strategy.<\/p>\n<p>From the study of words, going through the factors on page and offpage.<\/p>\n<p>As well as the most important KPIs to measure the SEO strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-8-Estrategia-de-contenidos-y-branded-content\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16286 alignleft\" alt=\"conversion\" width=\"101\" height=\"101\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4598233..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16286 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4598233..png\" alt=\"conversion\" width=\"101\" height=\"101\"\/><\/noscript>Chapter 8. Content strategy and branded content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Through the content strategy we will be able to make ourselves known, increase our authority and above all, position ourselves as a benchmark in our sector.<\/p>\n<p>This chapter is focused on creating a powerful editorial calendar, as well as the most effective types of content.<\/p>\n<p>I will also tell you the pyramid of the success of a blog, you will see that it does not take much content for a project to work.<\/p>\n<p>Only the essentials.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-9-Estrategia-de-social-media\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16284 alignleft\" alt=\"engagement\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9901300..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16284 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9901300..png\" alt=\"engagement\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 9. Social media strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You will know the step by step to design a social media strategy with different examples.<\/p>\n<p>I will also tell you what the<strong> types of most effective strategies in social networks such as:<\/strong><\/p>\n<ul>\n<li>Branding strategies.<\/li>\n<li>Sales strategies.<\/li>\n<li>Lead capture strategies.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-10-Medios-pagados-y-publicidad\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16292 alignleft\" alt=\"promotion\" width=\"112\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9003591..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16292 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9003591..png\" alt=\"promotion\" width=\"112\" height=\"100\"\/><\/noscript>Chapter 10. Paid Media and Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising is one of the most effective strategies to achieve short-term results.<\/p>\n<p><strong>It allows us to show the right message, to the right people, and at the right time.<\/strong><\/p>\n<p>Therefore, in this chapter I will tell you peculiarities of different ways of advertising such as:<\/p>\n<ul>\n<li>Facebook and Instagram Ads.<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Google Ads<\/li>\n<li>Influencers<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>As well as specific cases and tools that we use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-11-Branding-y-Personal-Branding\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16281 alignleft\" alt=\"mind-positioning\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3361724..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16281 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3361724..png\" alt=\"mind-positioning\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 11. Branding and Personal Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The brand image is decisive for any business and its size does not matter.<\/p>\n<p>It is just as important for a multinational as it is for a freelancer.<\/p>\n<p><strong>The brand image is what allows us to position ourselves in the market and differentiate ourselves from other competitors.<\/strong><\/p>\n<p>We will go deep into this chapter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-12-KPIs-y-medicion\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16294 alignleft\" alt=\"kpi\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2810172..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16294 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2810172..png\" alt=\"kpi\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 12. KPIs and Measurement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How they say: Everything that is not measured, cannot be improved.<\/p>\n<p>You have to know which are the most important variables to measure for each of the strategies.<\/p>\n<p>You don&#039;t have to pay attention to all the data, only the ones that are directly related to your goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-13-Plan-de-accion\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16293\" alt=\"calendar\" width=\"100\" height=\"83\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8780290..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16293\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8780290..png\" alt=\"calendar\" width=\"100\" height=\"83\"\/><\/noscript>Chapter 13. Action plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One mistake many projects make when making their marketing plan is the action plan.<\/p>\n<p>This is where we will have to define all the actions that we are going to carry out and assign them a period of time.<\/p>\n<p>I will show you different tools that you can use in this phase, such as the Gantt calendar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-14-Embudos-de-conversion-e-Email-Marketing\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16508 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3935049..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16508 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3935049..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 14. Conversion Funnels and Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the strategies that we carry out must be associated with achieving a conversion.<\/p>\n<p>Sales funnels are the part that connects each of the channels to achieve that goal.<\/p>\n<p><strong>Therefore, in this chapter I will tell you about different types of funnels such as:<\/strong><\/p>\n<ul>\n<li>Lead welcome funnel.<\/li>\n<li>Online sales funnel.<\/li>\n<li>Sales funnel with Facebook Ads.<\/li>\n<li>Funnel to sell courses.<\/li>\n<li>Remarketing funnels.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-15-Monetizacion-y-formas-de-ganar-dinero\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16504 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4562806..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16504 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4562806..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapter 15. Monetization and ways to earn money<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To finish, I will tell you <strong>the most effective ways to monetize a project on the internet such as:<\/strong><\/p>\n<ul>\n<li>Affiliate Marketing.<\/li>\n<li>Sponsored articles.<\/li>\n<li>Adsense.<\/li>\n<li>Infoproducts.<\/li>\n<li>Online courses.<\/li>\n<li>Webinar.<\/li>\n<\/ul>\n<p>The goal is for you to see the full potential that businesses have on the internet today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-16-Plantillas-y-herramientas-profesionales\"><\/span><strong>Chapter 16. Professional Tools and Templates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>You will have access to different templates and tools<\/strong> professionals such as:<\/p>\n<ul>\n<li>Templates of the canvas model.<\/li>\n<li>Template for your editorial calendar.<\/li>\n<li>Internal and external analysis template.<\/li>\n<li>Template to make your action plan.<\/li>\n<li>Gantt calendar template.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Aspectos-a-destacar-en-este-libro-de-marketing-digital\"><\/span>Aspects to highlight in this digital marketing book<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Course <strong>100% practical<\/strong> where I explain how to design and execute each of the strategies.<\/li>\n<li>16 video lessons made by different professionals in the sector and that will help you understand each of the strategies.<\/li>\n<li><strong>Access to professional templates<\/strong> that will be very useful in your projects.<\/li>\n<li><strong>Free 30-day access to a professional SEMrush account<\/strong>, a great tool that you can use for your SEO and SEM Strategy.<\/li>\n<li><strong>Free 30-day access to a professional Metricool account<\/strong>, a fundamental tool for your audit on social networks, as well as its management.<\/li>\n<li>Discount to access one of the best image banks (Freepiks).<\/li>\n<li>Tips, tricks and above all a lot of experience transmitted by each of the professionals who participate in the book.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook-2\"><\/span>Reserve your book from the Digital Marketing Course or in ebook format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I will be happy to solve or answer any questions you have about the book.<\/p>\n<p>I sincerely hope that this first digital marketing book that I wrote helped you boost many Internet businesses.<\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFTe-gusto-este-post-Valoralo\"><\/span>Did you like this post? Rate it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"magin-top:20px;\"><span class=\"ez-toc-section\" id=\"Puede-que-esto-te-interese%E2%80%A6\"><\/span>This may interest you ...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial Anaya. S\u00ed, has escuchado&#8230;<\/p>","protected":false},"author":1,"featured_media":94027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1367],"tags":[],"class_list":["post-94026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Libro Curso de Marketing Digital [100% PR\u00c1CTICO] - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]\" \/>\n<meta property=\"og:description\" content=\"09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/social-networks\/libro-curso-de-marketing-digital-100-practico\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T19:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/portada-libro-miguel-florido-1-4615934.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]\",\"datePublished\":\"2022-08-09T19:56:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\"},\"wordCount\":1565,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/portada-libro-miguel-florido-1-4615934.png\",\"articleSection\":[\"Redes sociales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\",\"name\":\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO] - 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