{"id":93973,"date":"2022-10-03T08:23:45","date_gmt":"2022-10-03T06:23:45","guid":{"rendered":"https:\/\/rmarketingdigital.com\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/"},"modified":"2020-11-23T11:07:05","modified_gmt":"2020-11-23T14:07:05","slug":"como-definir-tu-modelo-de-negocio-plantilla-video","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/","title":{"rendered":"C\u00f3mo definir tu modelo de negocio [Plantilla + V\u00eddeo]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#%C2%BFQue-es-el-modelo-canvas-y-para-que-sirve\" >What is the canvas model and what is it for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Beneficios-del-modelo-canvas-para-tu-negocio\" >Benefits of the canvas model for your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Como-hacer-el-modelo-canvas-de-tu-negocio-paso-a-paso\" >How to make the canvas model of your business step by step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Ejemplo-del-modelo-canvas-y-como-se-rellena-paso-a-paso\" >Example of the canvas model and how it is filled step by step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Como-hacer-un-Modelo-de-Canvas-en-Word-Plantilla-para-descargar\" >How to make a Canvas Model in Word (Template to download)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#1-Segmentos-de-clientes\" >1.- Customer segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#2-Propuesta-de-Valor\" >2.- Value Proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#3-Canales\" >3.- Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#4-Relaciones-con-los-Clientes\" >4.- Customer Relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#5-Fuente-de-Ingresos\" >5.- Source of Income<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#6-Recursos-Clave\" >6.- Key Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#7-Actividades-Clave\" >7.- Key Activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#8-Asociaciones-clave\" >8.- Key associations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#9-Estructura-de-Costes\" >9.- Cost Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Infografia-resumen-del-Modelo-Canvas\" >Summary infographic of the Canvas Model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#%C2%BFAnadirias-algun-ejemplo-mas-sobre-el-modelo-canvas\" >Would you add any more examples on the canvas model?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#%C2%BFTienes-alguna-duda-sobre-como-hacer-el-modelo-canvas-de-tu-negocio\" >Do you have any questions about how to make the canvas model of your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#%C2%BFTe-gusto-este-post-Valoralo\" >Did you like this post? Rate it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/#Puede-que-esto-te-interese%E2%80%A6\" >This may interest you ...<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div>\n<link href=\"https:\/\/cdn.marketingandweb.es\/wp-content\/uploads\/sgf-css\/font-4944a4602ef8fb764d43bcfb1e8e6477.css\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<p><span style=\"font-weight: 400;\">You want to start a new business, you have started researching online and you find that the first thing you should do is <strong>create your canvas model<\/strong>.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">But do you really know what the canvas methodology is? <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">If you have a business idea and want to make it a reality, you need to translate it and design a business model that allows you to see if that idea can become a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many entrepreneurs who decide to start a business and jump into the void without first having designed a plan, and then often wonder the reason for their failure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this absence of plan and strategy is one of the main factors why businesses fail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don&#039;t worry, because in this article we are going to see step by step how to make your business model canvas following the canvas method.<\/span><\/p>\n<p>\n<strong>The video of the Canvas Model in Spanish<\/strong><br \/>\n<noscript><iframe loading=\"lazy\" title=\"How to make a canvas model in Spanish + word template\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/3zw946mBMp0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-el-modelo-canvas-y-para-que-sirve\"><\/span><span id=\"Que_es_el_modelo_canvas_y_para_que_sirve\"><b>What is the canvas model and what is it for?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>canvas model<\/b><span style=\"font-weight: 400;\"> or <\/span><b>business model canvas<\/b><span style=\"font-weight: 400;\"> is a tool created by <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/alexosterwalder.com\/\"><strong>Alex Osterwalder<\/strong><\/a><span style=\"font-weight: 400;\"> and it is the basis of his book <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.amazon.es\/Generaci%C3%B3n-modelos-negocio-Sin-colecci%C3%B3n\/dp\/8423427994\/ref=sr_1_1?ie=UTF8&amp;qid=1511972349&amp;sr=8-1&amp;keywords=generacion+de+modelos+de+negocio\"><b>Generation of Business Models <\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is one of those <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/escuela.marketingandweb.es\/24-mejores-libros-para-emprendedores-gratis-pago\/\"><b>essential books for any entrepreneur<\/b><\/a><b> <\/b><span style=\"font-weight: 400;\">in which you will also find different examples of canvas models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The canvas format is divided into <\/span><b>nine modules<\/b><span style=\"font-weight: 400;\"> and each of them are the pieces that a company needs to earn income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We could summarize in a very simple way that the business model of a company refers to how it is going to achieve <\/span><b>generate income<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is exactly what the canvas system is about, to see which are the most important areas and what a company must take into account to achieve income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are going to see step by step the nine modules that are part of the canvas method, but I anticipate that we could summarize it in four different areas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These<\/span><b> four areas are essential<\/b><span style=\"font-weight: 400;\"> in any business model and are: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The economic viability of the project.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios-del-modelo-canvas-para-tu-negocio\"><\/span><span id=\"Beneficios_del_modelo_canvas_para_tu_negocio\"><b>Benefits of the canvas model for your business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have seen what the canvas model is, let&#039;s see what benefits it can bring you to carry it out.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> The main advantage of the canvas model is the <\/span><b>simplicity <\/b><span style=\"font-weight: 400;\">with which you can work when defining a business model.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> One of the main benefits of canvas canvas is that we can <\/span><b>see in a very visual way <\/b><span style=\"font-weight: 400;\">the most important elements of an organization&#039;s business model.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> It also allows us a <\/span><b>greater adaptation to change<\/b><span style=\"font-weight: 400;\">. The canvas methodology is based on trying to adapt your business model to the changes that are taking place in the environment and in the company itself. By looking at the most important elements of the organization in a holistic way, it can be easier to determine which elements are failing in the achievement of the objectives.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Another advantage of adopting the canvas methodology is that it allows <\/span><b>teamwork<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Being able to work as a team can allow you to know different positions and opinions different from yours that can enrich your project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now, we are going to see step by step how to make a canvas model of a company.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-hacer-el-modelo-canvas-de-tu-negocio-paso-a-paso\"><\/span><span id=\"Como_hacer_el_modelo_canvas_de_tu_negocio_paso_a_paso\"><b>How to make the canvas model of your business step by step<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before seeing <\/span><b>how to fill the canvas canvas<\/b><span style=\"font-weight: 400;\"> And for you to understand it in a simpler way, I am going to summarize what the canvas method consists of.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12173\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"canvas canvas\" width=\"640\" height=\"450\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-1565414..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12173\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-1565414..png\" alt=\"canvas canvas\" width=\"640\" height=\"450\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>value proposal <\/b><span style=\"font-weight: 400;\">of a company is what makes the difference in a market and what can give you a competitive advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This value proposition must be communicated to <\/span><b>customers<\/b><span style=\"font-weight: 400;\"> so we must establish a <\/span><b>relationship<\/b><span style=\"font-weight: 400;\"> with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to communicate your value proposition you need to use a series of <\/span><b>channels<\/b><span style=\"font-weight: 400;\"> (online and offline channels).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, to create your value proposition you will need to have a series of <\/span><b>key resources<\/b><span style=\"font-weight: 400;\"> to be able to carry out different <\/span><b>key activities<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for all this it will be necessary to have a series of <\/span><b>key alliances<\/b><span style=\"font-weight: 400;\"> (key partners) with which to establish the business relationships that are necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, it will be necessary to analyze the <\/span><b>cost structure<\/b><span style=\"font-weight: 400;\"> of the company and <\/span><b>sources of income<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">These last two sections are essential for the viability and economic survival of the company.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplo-del-modelo-canvas-y-como-se-rellena-paso-a-paso\"><\/span><span id=\"Ejemplo_del_modelo_canvas_y_como_se_rellena_paso_a_paso\"><b>Example of the canvas model and how it is filled step by step<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12174\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"example canvas canvas \" width=\"640\" height=\"450\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-4099494..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12174\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-4099494..png\" alt=\"example canvas canvas \" width=\"640\" height=\"450\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">If you look closely, in the following image we see an example of the canvas canvas separated into two areas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>right zone <\/b><span style=\"font-weight: 400;\">refers to those external factors that may directly affect the canvas business model. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, they would be part of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The market segment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The value proposition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">customer relationship <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sources of income<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">While the <\/span><b>left zone<\/b><span style=\"font-weight: 400;\"> refers to the internal elements of the company itself, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The key partners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The key activities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Key resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost structure<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Now we are going to see point by point all the elements that are part of the Business Model Canvas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But be careful, do not fill in by filling in the Canvas, because everything has a logical order that you must follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why we have previously separated the business model matrix into two quadrants: the right and the left.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I recommend is that you download and print the <\/span><b>canvas template template, <\/b><span style=\"font-weight: 400;\">you buy post-it and start filling in each of the elements.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como-hacer-un-Modelo-de-Canvas-en-Word-Plantilla-para-descargar\"><\/span>How to make a Canvas Model in Word (Template to download)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/cdn.marketingandweb.es\/wp-content\/uploads\/2017\/12\/plantilla-modelo-canvas-2.docx\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12183\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"canvas template template\" width=\"640\" height=\"389\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-7822507..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12183\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-7822507..png\" alt=\"canvas template template\" width=\"640\" height=\"389\"  \/><\/noscript><\/a><\/p>\n<p>\u00a0<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/cdn.marketingandweb.es\/wp-content\/uploads\/2017\/12\/plantilla-modelo-canvas-2.docx\"><strong>Download the Canvas template<\/strong><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And now, we are going to see each of those elements that are part of the canvas.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Segmentos-de-clientes\"><\/span><b>1.- Customer segments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers must be the center of any type of business, as they say, they are the reason for being of an organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what value proposition your company has, if it does not meet the needs of any customer segment, your business will be doomed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12175\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"customer segment\" width=\"640\" height=\"300\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-3343629..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12175\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-3343629..png\" alt=\"customer segment\" width=\"640\" height=\"300\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Be clear <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/rubenmanez.com\/20-herramientas-para-definir-tu-buyer-persona-o-audiencia\/\"><b>how to define your target audience<\/b><\/a><span style=\"font-weight: 400;\"> it can mark the success or failure of a project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many entrepreneurs fail at this stage because they believe they really know who they are targeting and carry out no prior analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First error!<\/span><\/p>\n<p><b>Customers don&#039;t have to adapt to your value proposition<\/b><span style=\"font-weight: 400;\">, it is you who must adapt the value proposition of your business to their needs and desires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the first step will be to be clear about which customer segment you want to target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you going to target a mass market? Are you going to do it to a specific market niche? Are you going to focus on different segments? Or are you going to carry out a personalized marketing strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know which segment you want to target, you should analyze it and know it like the back of your hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that you must create your buyer person and analyze mainly <\/span><b>four segmentation variables:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sociodemographic factors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal factors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online behavior factors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buying behavior factors<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Based on these factors, you should create the <\/span><b>tokens of your ideal client<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the questions that you can ask yourself and that will help you define your ideal client may be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why can you be interested in my products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What type of product is most suitable for each segment?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes my value proposition different from that of other competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What could prevent them from buying my products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your wishes, your goals, and your motivations?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With which channels would it be easier to reach them?<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to get to know our audience is by asking them directly through surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, today there are many tools to do online surveys, so you no longer have any excuse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, when you want to define your buyer persona <\/span><b>you must ask yourself 4 questions<\/b><span style=\"font-weight: 400;\">What does he do, what does he need, what prevents him from achieving his goals and how you can help him<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is no coincidence that this is the first point of the canvas method, as I have told you, the entire business of a company revolves around its customers, so dedicate the time you need.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Propuesta-de-Valor\"><\/span><b>2.- Value Proposition<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The second point of your canvas business model will be the value proposition of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The value proposition of a company and the customer segment are the basis of any business model<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>value proposal <\/b><span style=\"font-weight: 400;\">It must be understood as the set of benefits that we are going to bring to our customers with our products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is the reason why customers will choose us as an alternative to the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it will be essential to emphasize what makes us different and why they should pay a higher price for our products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another mistake that many clients make is designing their value proposition based on products and services, but as I have told you before, this is a big mistake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It must be designed according to the needs of the client but also set a price that is willing to pay and that is profitable for our business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here it is essential to know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What problem do we help solve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What differential value do we offer to our clients?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And based on that, choose those factors that will allow you to differentiate yourself in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in the Business Model Generation book, it states that the main elements to offer differential value are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Novelty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convenience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand or Status<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Risk reduction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost reduction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customization<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When creating your business canvas model, what you should do is choose those factors that will allow you to differentiate yourself and seek an advantageous competitive position in your market niche.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Canales\"><\/span><b>3.- Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What good is having the best value proposition and market demand if we don&#039;t have the right channels?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is at this point where we will decide <\/span><b>how we are going to communicate our differential value<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Osterwalder himself, there are different types of channels.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct and indirect channels.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Own channels and partner channels.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>direct channels<\/b><span style=\"font-weight: 400;\"> refer to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The sales force.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internet sales.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">While the <\/span><b>indirect channels <\/b><span style=\"font-weight: 400;\">include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Own stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Associated stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wholesalers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When selecting channels, you also have to understand the phase in which customers are in our <\/span><b>sales funnels<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">These five phases are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information search.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluation of alternatives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buys.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivery.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After-sales service.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">It is what is known as the <\/span><b>customer experience map<\/b><span style=\"font-weight: 400;\"> and refers to each of the phases the client goes through from the moment he recognizes his need until he decides to satisfy it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#039;m going to focus more on the online channel, so here you should establish the <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/escuela.marketingandweb.es\/que-es-un-plan-de-marketing-digital\/\"><b>digital marketing strategy<\/b><\/a><span style=\"font-weight: 400;\"> with which to communicate your value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps with this graph you will understand it better.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12176\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"canvas model channels \" width=\"640\" height=\"300\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-1981165..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12176\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-1981165..png\" alt=\"canvas model channels \" width=\"640\" height=\"300\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">What we will do is select those online channels that will allow us to make our product known to our target audience so that they end up making the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, some of the channels that we can use will be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO positioning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEM advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Affiliate Marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key will be to know which channel is best to use in each of the phases in which the customer is.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Relaciones-con-los-Clientes\"><\/span><b>4.- Customer Relations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the fourth phase of the canvas method, you must establish the type of relationship that you are going to have with your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, you must specify what type of relationship you are going to have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Self-service.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Single payment (Life time).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Payment by subscription (monthly, quarterly, annually).<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The key is based on thinking about how to make the client feel identified with our value proposition so that they remain by our side and do not go away with the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is another one of the mistakes that many entrepreneurs make and that I do not want you to make.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies only focus solely on getting and acquiring new clients without taking care of current clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And they don&#039;t realize that it costs more to get a new customer than it does to retain customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it will be essential that in this section of the canvas model you define <\/span><b>how you are going to maintain the relationship with current clients.<\/b><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Fuente-de-Ingresos\"><\/span><b>5.- Source of Income<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is at this point in the business model canvas where you have to reflect the <\/span><b>different sources of income<\/b><span style=\"font-weight: 400;\"> what are you going to get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another mistake that many entrepreneurs make is to start by defining their business model based on the different income streams that they are going to obtain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a mistake because the correct way to define the income of your canvas is having previously defined the customer segments to which you are going to target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you should reflect the <\/span><b>cash income that you will generate with each customer segment<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate this, it will be essential that in the second section of the canvas canvas (value proposition) you have started to analyze <\/span><b>how much money will your customers be willing to pay <\/b><span style=\"font-weight: 400;\">for your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you must define <\/span><b>what will be the payment methods<\/b><span style=\"font-weight: 400;\"> that customers are going to have.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Mainly, there are <\/span><b>two types of basic income <\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One-off payments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Periodic payments<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And depending on these two types, there can be <\/span><b>various ways to earn income <\/b><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><b>Direct sale<\/b><span style=\"font-weight: 400;\"> of products or services. For example, when you buy a computer.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ul>\n<li><b>Rental<span style=\"font-weight: 400;\">. For example, when you rent an apartment.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li>Service or usage fee<span style=\"font-weight: 400;\">. For example the telephone companies.<\/span><\/li>\n<\/ul>\n<ul>\n<li>Subscription fee<span style=\"font-weight: 400;\">. It would be the case of Netflix or a gym.<\/span><\/li>\n<\/ul>\n<ul>\n<li>Brokerage commissions. <span style=\"font-weight: 400;\">For example, the commissions charged by a stockbroker.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Recursos-Clave\"><\/span><b>6.- Key Resources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#039;s recap, we have defined in the canvas model template <\/span><b>Who is it<\/b><span style=\"font-weight: 400;\"> they are our clients, <\/span><b>what<\/b><span style=\"font-weight: 400;\"> we are going to offer you, <\/span><b>as<\/b><span style=\"font-weight: 400;\"> we are going to offer it to you, <\/span><b>what<\/b><span style=\"font-weight: 400;\"> type of relationships we are going to maintain with them and <\/span><b>as<\/b><span style=\"font-weight: 400;\"> we are going to be able to generate income.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Now is when we must specify the <\/span><b>key resources<\/b><span style=\"font-weight: 400;\"> available to the company to communicate its value proposition.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">exist <\/span><b>four kinds of key resources<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li><b> Humans<\/b><span style=\"font-weight: 400;\">. Here you must take into account all the people that you will need to have available in your organization.<\/span><\/li>\n<li><b> Physical <\/b><span style=\"font-weight: 400;\">You must specify the facilities and machinery that you have at your disposal.<\/span><\/li>\n<li><b> Intellectuals<\/b><span style=\"font-weight: 400;\">. This is where patents, software, etc. would enter.<\/span><\/li>\n<li><b> Economical<\/b><span style=\"font-weight: 400;\">. Finally, you must include all the financial resources that you have.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Actividades-Clave\"><\/span><b>7.- Key Activities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this section of the business model matrix, we must take into account all the activities and processes that will be necessary to create and offer the value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his book <\/span><b>Osterwalder<\/b><span style=\"font-weight: 400;\"> of Business Model Generation explains it with a very simple example \u201cThe key activity of the software manufacturer Microsoft is software development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also indicates that key business-related activities are made up of production, sales, and support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The activity of <\/span><b>production<\/b><span style=\"font-weight: 400;\"> It ranges from the design, manufacture and development of the company&#039;s products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>sale<\/b><span style=\"font-weight: 400;\"> It encompasses all those activities related to communication, promotion of the company&#039;s value proposition to make it reach its customer segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the part of <\/span><b>medium<\/b><span style=\"font-weight: 400;\"> It includes activities such as the hiring of personnel or administrative and accounting tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like to treat this specific point of the canvas business model from the <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/es.wikipedia.org\/wiki\/Cadena_de_valor\"><b>Porter&#039;s Value Chain<\/b><\/a><b> <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Legend: Porter&#039;s Value Chain<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12177\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"porter value chain\" width=\"640\" height=\"300\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-7533508..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12177\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-7533508..png\" alt=\"porter value chain\" width=\"640\" height=\"300\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Porter&#039;s value chain maintains that it is a model that describes all the key activities that a company carries out to generate value (value proposition) for its end customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, what you should do here is differentiate between the <\/span><b>support activities and primary <\/b><span style=\"font-weight: 400;\">and rank it in order of importance to your business model.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Asociaciones-clave\"><\/span><b>8.- Key associations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another of the essential points of the canvas method, here you must define who will be your suppliers and your strategic partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section I would also like to cite the model of <\/span><b>stakeholders<\/b><span style=\"font-weight: 400;\"> what do they name in their <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.amazon.es\/Fundamentos-direcci%C3%B3n-estrat%C3%A9gica-Tratados-Manuales\/dp\/8447040380\/ref=sr_1_2?ie=UTF8&amp;qid=1512067027&amp;sr=8-2&amp;keywords=guerras+y+navas\"><b>Wars and Navas book<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Legend: Stakeholders Guerras y Navas<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12178\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"interest groups \" width=\"640\" height=\"300\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-2137026..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12178\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-2137026..png\" alt=\"interest groups \" width=\"640\" height=\"300\"  \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Stakeholders or<\/span><b> interest groups <\/b><span style=\"font-weight: 400;\">They are made up of groups of people who have objectives that are directly or indirectly related to the company&#039;s own activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is to identify the most interesting groups for the company and try to create <\/span><b>Strategic Alliances<\/b><span style=\"font-weight: 400;\"> with them.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-Estructura-de-Costes\"><\/span><b>9.- Cost Structure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, in the last module of the business model canvas, what we have to do is determine the <\/span><b>canvas cost structure<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cost structure will consist mainly of the <\/span><b>key activities<\/b><span style=\"font-weight: 400;\">, the <\/span><b>key resources<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>key partnerships<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cost structure of a company is essential for its economic viability and is one of the most delicate points of the canvas business model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time you need in this phase, because the correct allocation of costs can also mark the success or failure of a project.<\/span><\/p>\n<p>\u00a0<\/p>\n<hr\/>\n<p><strong>You might also be interested in:<\/strong><\/p>\n<p class=\"entry_title\">What is a KPI in marketing and what is it for? Basic examples<\/p>\n<p class=\"entry_title\">The 15 work attitudes and skills most valued by companies<\/p>\n<p class=\"entry_title\">20 Characteristics of a successful entrepreneur + 10 Free courses + 10 ebooks<\/p>\n<hr\/>\n<h2\/><span class=\"ez-toc-section\" id=\"Infografia-resumen-del-Modelo-Canvas\"><\/span>\n<h2><span id=\"Infografia_resumen_del_Modelo_Canvas\">Summary infographic of the Canvas Model<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12190\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"infographic spanish canvas model\" width=\"800\" height=\"2700\" data-lazy- data-lazy-src =\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-9466136..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12190\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Como-definir-tu-modelo-de-negocio-Plantilla-Video-9466136..png\" alt=\"infographic spanish canvas model\" width=\"800\" height=\"2700\"  \/><\/noscript><\/p>\n<p>You already have everything you need so that you do not have any problem in <strong>how to make a canvas model in spanish<\/strong> so that your business achieves all the objectives you are looking for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFAnadirias-algun-ejemplo-mas-sobre-el-modelo-canvas\"><\/span>Would you add any more examples on the canvas model?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFTienes-alguna-duda-sobre-como-hacer-el-modelo-canvas-de-tu-negocio\"><\/span>Do you have any questions about how to make the canvas model of your business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you liked the post, you can share it with a friend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFTe-gusto-este-post-Valoralo\"><\/span>Did you like this post? Rate it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"magin-top:20px;\"><span class=\"ez-toc-section\" id=\"Puede-que-esto-te-interese%E2%80%A6\"><\/span>This may interest you ...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>You want to start a new business, you have started researching online and you find that the first thing you should do is create your canvas model. But do you really know what it is\u2026<\/p>","protected":false},"author":1,"featured_media":93975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366],"tags":[1451,1407,1430],"class_list":["post-93973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emprendedores","tag-netflix","tag-word","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo definir tu modelo de negocio [Plantilla + V\u00eddeo] - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Quieres montar un nuevo negocio, has empezado a investigar por internet y encuentras que lo primero que debes de hacer es crear tu modelo canvas. \u00bfPero\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo definir tu modelo de negocio [Plantilla + V\u00eddeo]\" \/>\n<meta property=\"og:description\" content=\"Quieres montar un nuevo negocio, has empezado a investigar por internet y encuentras que lo primero que debes de hacer es crear tu modelo canvas. \u00bfPero\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/como-definir-tu-modelo-de-negocio-plantilla-video\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T06:23:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/como-hacer-modelo-canvas-1-8943352.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"C\u00f3mo definir tu modelo de negocio [Plantilla + V\u00eddeo]\",\"datePublished\":\"2022-10-03T06:23:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/\"},\"wordCount\":3157,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/como-hacer-modelo-canvas-1-8943352.png\",\"keywords\":[\"Netflix\",\"Word\",\"Youtube\"],\"articleSection\":[\"Emprendedores\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/emprendedores\\\/como-definir-tu-modelo-de-negocio-plantilla-video\\\/\",\"name\":\"C\u00f3mo definir tu modelo de negocio [Plantilla + V\u00eddeo] - 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