{"id":90764,"date":"2022-07-23T07:28:51","date_gmt":"2022-07-23T05:28:51","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/"},"modified":"2021-03-03T13:12:50","modified_gmt":"2021-03-03T16:12:50","slug":"wordpress-seo-best-practices-for-2020-beyond","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/","title":{"rendered":"WordPress SEO Best Practices for 2020 &amp; Beyond"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#What-Are-The-Best-Practices-for-WordPress-SEO\" >What Are The Best Practices for WordPress SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#1-Carry-Out-Astute-Keyword-Research\" >1. Carry Out Astute Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#2-Focus-on-Content-%E2%80%93-the-King-of-SEO\" >2. Focus on Content \u2013 the King of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#Image-and-Video-SEO\" >Image and Video SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#3-Use-SEO-Ready-WordPress-Themes-and-Plugins\" >3. Use SEO-Ready WordPress Themes and Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#4-SEO-Friendly-URLs\" >4. SEO-Friendly URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#5-Mobile-Friendly-Website\" >5. Mobile-Friendly Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#6-Social-Media-Signals\" >6. Social Media Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#7-Beat-Your-Competition\" >7. Beat Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#8-Improve-Page-Load-Speeds\" >8. Improve Page Load Speeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#9-HTTPS-as-a-Ranking-Signal\" >9. HTTPS as a Ranking Signal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#10-Local-SEO\" >10. Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#11-Submit-Your-Site-to-Search-Engines\" >11. Submit Your Site to Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#12-Sitemaps\" >12. Sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#13-Get-Some-Juice-backlinks\" >13. Get Some Juice (backlinks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#WordPress-SEO-Tools-and-Resources\" >WordPress SEO Tools and Resources<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/wordpress-seo-best-practices-for-2020-beyond\/#At-the-end-of-the-day%E2%80%A6\" >At the end of the day\u2026<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"container-med\">\n<div class=\"entry atype\">\n<p>The SEO landscape of the future is a volatile place. And do you know why? The powers that be (aka Google) are doing their best to build a better, faster\u00a0and secure web for all of us. Of course, they stand to benefit ten times more, but who cares? Well, you should which is why\u00a0WordPress SEO best practices are so important.<\/p>\n<p>At least if you own a WordPress site and still want to rank highly (or well) for your terms. You see, to offer an enhanced search experience (and make\u00a0billions of dollars in profits at some future date), Google must keep updating their search algorithms, much to the chagrin of SEO experts (yes, that includes you).<\/p>\n<p>In the recent past, I could easily score top positions on Google (SERPs\u00a0\u2013 Search Engine Result Pages) by literally \u201cpumping\u201d keywords into my content. What? That\u2019s what was up \u2013 that\u2019s how SEO experts were doing it left, right and center. I didn\u2019t even touch link building but my rankings soared high like eagles on steroids.<\/p>\n<p>Then Google cracked the whip, and keyword stuffing was shown the door. Without a doubt my rankings plummeted just like Icarus, but that\u2019s not the point. A new era in SEO was born: the era of relevant and valuable content,\u00a0alt tags, title attributes and what not.<\/p>\n<p>Still,\u00a0Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. Today, you just need to step a bit out of line, and Google won\u2019t hesitate hanging you out to dry.<\/p>\n<p>But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It\u2019s these WordPress SEO best practices that we\u2019ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup.\u00a0Here we go\u2026<\/p>\n<ol class=\"post-toc\">\n<li>Carry Out Astute Keyword Research<\/li>\n<li>Focus on Content \u2013 the King of SEO<\/li>\n<li>Use SEO-Ready WordPress Themes and Plugins<\/li>\n<li>SEO-Friendly URLs<\/li>\n<li>Mobile-Friendly Website<\/li>\n<li>Social Media Signals<\/li>\n<li>Beat Your Competition<\/li>\n<li>Improve Page Load Speeds<\/li>\n<li>HTTPS as a Ranking Signal<\/li>\n<li>Local SEO<\/li>\n<li>Submit Your Site to Search Engines<\/li>\n<li>Sitemaps<\/li>\n<li>Get Some Juice (backlinks)<\/li>\n<li>WordPress SEO Tools and Resources<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What-Are-The-Best-Practices-for-WordPress-SEO\"><\/span>What Are The Best Practices for WordPress SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we get into WordPress SEO best practices, allow me to mention a few things you might want to know about s as the perfect beginner.<\/p>\n<p>Firstly, SEO involves two strategies namely on-page and off-page optimization. On-page optimization consists of all optimization activities that you do on your site (or web pages). This includes content creation, adding keywords and optimizing title and meta tags. Off-page optimization is every other SEO activity that involves third party websites such as blog commenting, guest blogging, directory submissions, link building and social bookmarking.<\/p>\n<p>Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don\u2019t try other dirty tricks that are not contained in, say, this resourceful <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"SEO Starter Guide - Google\" href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\">SEO Guidebook by Google<\/a>.<\/p>\n<p>With that out of the way, let us move on to WordPress SEO best practices you need to keep in mind and implement in 2020 going forward.<\/p>\n<h2 id=\"keyword-research\"><span class=\"ez-toc-section\" id=\"1-Carry-Out-Astute-Keyword-Research\"><\/span>1. Carry Out Astute Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning\u00a0your SEO strategy should be guided by astute research.<\/p>\n<p><img alt='wordpress-seo-best-practices-for-2015-and-beyond-google-adwords-keyword-planner1-5231522' loading=\"lazy\" class=\"aligncenter size-full wp-image-34304\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/wordpress-seo-best-practices-for-2015-and-beyond-google-adwords-keyword-planner1-5231522.png' alt=\"WordPress SEO Best Practices Keyword Research\" width=\"750\" height=\"545\"><\/p>\n<p>Would you like to rank highly in Google for the phrase \u2018WordPress themes\u2019 or \u2018WordPress plugins\u2019? A tool such as <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Google AdWords: Keyword Planner\" href=\"https:\/\/adwords.google.com\/KeywordPlanner\">Google AdWords Keyword Planner<\/a> can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"How to Use Google Analytics: Getting Started\" href=\"http:\/\/www.socialmediaexaminer.com\/google-analytics-basics\/\">use Google Analytics<\/a> to check the keywords people are using to find your website. Your WordPress site statistics is another\u00a0a source of keyword ideas.<\/p>\n<p>For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is \u2018WordPress themes\u2019, you can derive alternatives such as \u2018responsive WordPress themes\u2019, \u2018multi-purpose WordPress themes\u2019, \u2018premium WordPress themes\u2019 and so on.<\/p>\n<p><img alt='ubersuggest-tool-5419670' loading=\"lazy\" class=\"alignnone\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/ubersuggest-tool-5419670.png' alt=\"Ubersuggest Keyword Tool\" width=\"1632\" height=\"676\"><\/p>\n<p>Need some help deciding on your keywords? Try <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a>. This free tool from one of the world\u2019s top SEO experts helps with related keyword ideas as well as provides helpful insights. If you click on the <em>Keyword Ideas<\/em> link you\u2019ll see an estimated success rate for your keyword target as well as the current ranking competition. In the screenshot above you can see that ranking for the keyword \u201cWordPress\u201d is tough \u2013 especially since the current top sites for that term have great domain scores and solid social presence.<\/p>\n<p>While doing your research, think longtail keywords. Stretch your keyphrase to a maximum of four (4) words, and you will have a higher chance of ranking well for your single-word keywords. For example, \u2018WordPress themes\u2019 is more competitive than \u2018responsive multi-purpose WordPress themes\u2019, meaning it will be harder to rank first for the former\u00a0as opposed to the latter.<\/p>\n<p>Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Yeah, that\u2019s right, SEO takes time \u2013 you won\u2019t enjoy the results overnight. Any SEO \u201cexpert\u201d who promises you the golden numero uno position on Google in a \u201ccouple of days\u201d is taking you for a ride. SEO is a long-term and continuous process that lasts throughout the life of your website.<\/p>\n<p>Back to sprinkling keywords in your content, we will talk about keyword density as a part of WordPress SEO best practices in a moment so don\u2019t sweat it.<\/p>\n<h2 id=\"content-is-king\"><span class=\"ez-toc-section\" id=\"2-Focus-on-Content-%E2%80%93-the-King-of-SEO\"><\/span>2. Focus on Content \u2013 the King of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content still is. Unique, valuable and relevant content that is. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website.<\/p>\n<p>A website without content is, well, not a website. Along the same lines, a website with poor quality content is like a blunt knife \u2013 it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand\u00a0firsthand because, severally, I went long periods\u00a0without posting on my own blog. The results? Lower user engagement and lost SEO rankings.<\/p>\n<p>We just mentioned your content needs to be unique, valuable and relevant. What does this mean?\u00a0First off, your content should be unique because search engines, more so Google, do not entertain plagiarism \u2013 or duplicate content. Your content should bring something fresh to the table \u2013 it should be unique if you want to rank well.<\/p>\n<p>Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble.<\/p>\n<p>In other words, eliminate duplicate content on your site including URLs. Google does not see http:\/\/yoursite.com and http:\/\/www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.<\/p>\n<p>I faced this challenge once, and resolved it easily.\u00a0If you know your way around your server and WordPress folders, adding the following code to your .htaccess file should do the trick:<\/p>\n<pre>\nRewriteEngine On<br>\nRewriteCond %{HTTP_HOST} ^example.com [nocase,OR]\nRewriteCond %{HTTP_HOST} ^www.example.com [nocase]\nRewriteRule ^(.*) http:\/\/www.example.com\/$1 [last,redirect=301]\n<\/pre>\n<p>Replace example.com with your domain name.\u00a0The above code will redirect all yoursite.com and www.yoursite.com requests to http:\/\/www.yoursite.com, meaning search engines won\u2019t be confused.\u00a0You can also use a technique known as <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"SEO advice: url canonicalization - R Marketing Cutts\" href=\"https:\/\/www.mattcutts.com\/blog\/seo-advice-url-canonicalization\/\">URL canonicalization as explained by R Marketing Cutts<\/a>.<\/p>\n<p>The unique content you create should be valuable, not just fluff or filler content meant to trick search engine spiders.\u00a0Wait\u2026what spiders?\u00a0Google and other search engines use special type of software (scripts) known as crawlers or spiders to find and index your content.<\/p>\n<p>But since our objective is to rank higher and higher in Google (and Bing and Yahoo!), how do we create unique and valuable content that\u2019s not meant to attract or \u201ctrick\u201d the now-smarter search engine spiders? The simple answer is you should never look into creating content for search engines. Instead, create content for your human readers, and search engines will follow. Trhrefy your best to provide valuable content because\u2026<\/p>\n<blockquote>\n<p>Search engines are rapidly developing the intelligence to discern between websites that provide value from sites that create the illusion of value. \u2013 James McDonald, Lyons Consulting Group.<\/p>\n<\/blockquote>\n<p>Don\u2019t get me wrong. You shouldn\u2019t create valuable content because search engines are getting smarter. Create valuable content to help your real human visitors. It\u2019s what great brands do.<\/p>\n<p>Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that\u2019s relevant to your target audience. Write in their language, use terminology they understand and if you\u2019ve done your keyword research well, you shouldn\u2019t have a problem adding keywords to your content.<\/p>\n<p>If your content is well written and valuable, your readers will share the same with family and friends, scoring\u00a0you brand mentions on the web, which if you\u2019re wondering, is yet another SEO ranking signal.<\/p>\n<p>On adding keywords to your content, you should do it naturally \u2013 don\u2019t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives \ud83d\ude42<\/p>\n<p>But this makes SEO sound rigid, when on the contrary, its very flexible. After I lost my rankings thanks to keyword stuffing, I\u00a0devised\u00a0a new approach that has never failed to yield the desired results since.<\/p>\n<p><img alt='wordpress-seo-best-practices-for-2015-and-beyond-content-is-king1-4853441' loading=\"lazy\" class=\"aligncenter size-full wp-image-34305\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/wordpress-seo-best-practices-for-2015-and-beyond-content-is-king1-4853441.png' alt=\"WordPress SEO Best Practices Content is King\" width=\"750\" height=\"480\"><\/p>\n<p>I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How?\u00a0I commit my primary keyword and a few alternatives to memory, and then write away. Provided you\u2019ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don\u2019t think about the keywords but when I\u2019m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique \u2013 just make sure your keywords appear naturally in your content.<\/p>\n<p>How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times.\u00a0<strong>Naturally.<\/strong><\/p>\n<p>Other than that, add your keyword to post\/page titles, which quickly communicates to search engines (as well as human visitors) what the post\/page is all about. As an illustration, \u2018WordPress SEO\u2019 appears prominently in the the title of this\u00a0post, which tells you this post has to do with WordPress and SEO.\u00a0If your post\/page has headings and\/or subheadings, add keywords to these as well. Just keep things natural and you will be okay.<\/p>\n<p>On creating engaging and shareable content, don\u2019t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc. These improve user engagement tenfold and add value to your content, both of which are important to SEO.<\/p>\n<p>Google loves WordPress blogs \u2013 <em>regularly updated<\/em> blogs \u2013 so keep your blog section fresh. Make an attempt to update your static web content e.g. about and product pages as well. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis. Make use of the blog!<\/p>\n<p>Posting once or twice per week should be enough to earn a decent spot in SERPs in about two months. You can post daily as well, just make sure you don\u2019t compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO.<\/p>\n<p>When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"WordPress SEO by Yoast\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a>, you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to <em>SEO-up<\/em> your post. While optimizing your content, the Yoast SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.<\/p>\n<p>Add meta titles, keywords and descriptions to your other pages, not just posts. This kind of information goes in the &lt;head&gt; section of your website, where it\u2019s easily picked up by search engine spiders for indexing.<\/p>\n<div class=\"gray-box\">\n<p><strong>Note:\u00a0<\/strong>Meta keywords, descriptions and titles do not discount the place and value of adding keywords to your content.<\/p>\n<\/div>\n<p>Write unique and valuable (shareable) content that\u2019s relevant to your target audience. If you need more guidance, be sure to check out these posts:<\/p>\n<ul>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"How to Write Great Blog Content\" href=\"http:\/\/www.problogger.net\/how-to-write-great-blog-content\/\">How to Write Great Blog Content \u2013 ProBlogger<\/a><\/li>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"The Nine Ingredients That Make Great Content\" href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\">The Nine Ingredients that Make Great Content \u2013 KISSmetrics<\/a><\/li>\n<\/ul>\n<p>And as a reminder, never write for search engines; write instead for your human readers \u2013 talk to them via your content as if they were standing in front of you. Would you drop unnatural keywords then? I doubt.<\/p>\n<blockquote>\n<p>On-page SEO involves both creative and technical expertise. As a marketer, you need to create fantastic content for your website that your audience will love. And you want to ensure that your website helps Google (and human users) find and share that content easily. \u2013 Justin Deaville, managing director atReceptional.<\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Image-and-Video-SEO\"><\/span>Image and Video SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we move on to the next section, I would like to mention a few things about the images and videos you\u2019ll use in your content to reinforce your SEO.<\/p>\n<p>To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that\u2019s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more.<\/p>\n<p>We\u2019ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don\u2019t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that\u2019s 650 x 300 and not a pixel more.<\/p>\n<p>Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content \u2013 their original purpose.<\/p>\n<p>Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such \u2013 don\u2019t leave your images looking like IMAGE001_2020.jpg. Why? It\u2019s bad for user experience and SEO since search engines don\u2019t see images as human readers do.\u00a0On top of that, try to squeeze your keyword in the image file name.<\/p>\n<p>Speaking of search engines \u201cseeing\u201d your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that\u2019s shown should the image fail to load for whatever\u00a0reason. The ALT tag has another purpose. It was meant to help screen readers \u201csee\u201d your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to \u201csee\u201d your images as well.<\/p>\n<p>Optimizing images in WordPress is slight work. Just click \u201cAdd Media\u201d in your post editor, and choose your image on the screen that appears. Once the image is selected, you\u2019ll notice areas on the right side that allow you to add the title, caption, alt and description. Just focus on the \u201calt\u201d field, but feel free to fill out the other details if you have the time.<\/p>\n<p>ALT text is great for SEO, makes for valid HTML when utilized, and helps visually challenged readers assimilate your content in it\u2019s entirety. As such, make the ALT text descriptive (and relevant to the image and post) but short.<\/p>\n<h2 id=\"seo-friendly-themes\"><span class=\"ez-toc-section\" id=\"3-Use-SEO-Ready-WordPress-Themes-and-Plugins\"><\/span>3. Use SEO-Ready WordPress Themes and Plugins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img alt='total-wordpress-theme-frontend-composer-5651340' loading=\"lazy\" class=\"alignnone wp-image-31804 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/total-wordpress-theme-frontend-composer-5651340.jpg' alt=\"Total Premium WordPress Theme Framework\" width=\"950\" height=\"550\"><\/p>\n<p>WordPress is so popular today because you can have a website up and running in the time it takes to down a hot mug of coffee. Thanks to WordPress themes and plugins, anybody (and I mean anybody) can build a professional website in no time. But that\u2019s only true if you pick the perfect theme and plugins.\u00a0In terms of WordPress SEO the themes and plugins you pick should be SEO-friendly from the get go.<\/p>\n<p>Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins?<\/p>\n<p>Firstly, your choice should utilize <strong>clean and\u00a0valid HTML<\/strong>. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it\u2019s your homepage, the canonical URL meta tag will store your domain name. If it\u2019s a post, the tag will store the URL of the post.<\/p>\n<p>The theme should also support the <strong>correct usage of headings (h1, h2, h3\u2026h6) and title tags<\/strong>. You should also go after WordPress themes that integrate the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Open Graph Protocol\" href=\"https:\/\/ogp.me\/\">Open Graph meta tag<\/a> to enhance social media sharing.<\/p>\n<p>How do you determine all these factors? You can read the developer\u2019s promotional materials, contact them directly or inspect the demo. What to look for? Right click on the demo and choose \u201cView Page Source\u201d or something equivalent. You need to focus on the first part of the code \u2013 the area between &lt;head&gt; and &lt;\/head&gt; tags. Find &lt;meta&gt; tags e.g. &lt;meta name=\u201ddescription\u201d content=\u201dSome description\u201d \/&gt; or &lt;meta property=\u201dog:description\u201d content=\u201dSome description\u201d \/&gt;.<\/p>\n<p>Don\u2019t mind if your favorite theme does not have these areas though. You can always add them tags later on using SEO plugins or manually by editing the code. I would go for plugins any day. A theme that does not support page titles and headings is a complete no-no, you know, if such a theme exists in the first place.<\/p>\n<h2 id=\"seo-friendly-urls\"><span class=\"ez-toc-section\" id=\"4-SEO-Friendly-URLs\"><\/span>4. SEO-Friendly URLs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Also known as Pretty Permalinks in WordPress, SEO-friendly URLs are a key component of WordPress SEO best practices as well as user experience.\u00a0For instance, which URL is easier to remember:<\/p>\n<ul>\n<li>https:\/\/www.yoursite.com\/article300152<\/li>\n<li>https:\/\/www.yoursite.com\/?p=3424<\/li>\n<li>https:\/\/www.yoursite.com\/wordpress-seo<\/li>\n<\/ul>\n<p>Of the three, which URL do you think will \u201cexcite\u201d search engine spiders? The third URL on the list is the absolute winner.\u00a0It\u2019s disheartening to see webmasters using URLs such as http:\/\/www.example.com\/?p=123 when WordPress makes it so easy to create SEO-friendly URLs (and where there are great plugins like <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Pretty Link Lite\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\">Pretty Link<\/a> that you can use to create easy to remember external links).<\/p>\n<p>Just go to\u00a0<em>Settings &gt; Permalinks\u00a0<\/em>and select\u00a0<strong>Post Name<\/strong>\u00a0or <strong>Month and Name<\/strong>.<strong>\u00a0<\/strong>Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you\u2019d like to learn more,\u00a0Elegant Themes published a great post on why you should <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"A Guide To WordPress Permalinks, And Why You Should Never Use The Default Settings\" href=\"https:\/\/www.elegantthemes.com\/blog\/tips-tricks\/wordpress-permalinks\">never use the default permalinks setting<\/a>.<\/p>\n<h2 id=\"mobile-friendly\"><span class=\"ez-toc-section\" id=\"5-Mobile-Friendly-Website\"><\/span>5. Mobile-Friendly Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perhaps a bug bit me because every time I\u2019m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven\u2019t noticed, they\u2019ve already introduced mobile friendly labels in search results.<\/p>\n<p>What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites.\u00a0Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate.<\/p>\n<p>Google recommends adopting responsive web design (RWD) \u2013 a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.<\/p>\n<p>If RWD won\u2019t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"SEO Starter Guide - Google\" href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\">Google SEO Guidebook<\/a> has an entire section explaining how to go about it.<\/p>\n<p>Otherwise, just pick a responsive WordPress theme and plugins from the start. Don\u2019t know where to start? <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Total Drag &amp; Drop WordPress Theme\" href=\"https:\/\/total.wpexplorer.com\/\">Total Responsive Multipurpose WordPress theme<\/a> is a great choice for many an entrepreneur like you.<\/p>\n<p>Mobile Optimization Tips<\/p>\n<h2 id=\"social-media\"><span class=\"ez-toc-section\" id=\"6-Social-Media-Signals\"><\/span>6. Social Media Signals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and\/or products.<\/p>\n<p>Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa.<\/p>\n<p>Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to \u201c\u2026improve the pass-along value and online word of mouth.\u201d<\/p>\n<p>Use social media to create your own audience, and work hard to drive conversation and user engagement. The more the mentions, the better.<\/p>\n<h2 id=\"competition\"><span class=\"ez-toc-section\" id=\"7-Beat-Your-Competition\"><\/span>7. Beat Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. To clinch that elusive first position, you must beat them all.<\/p>\n<p>Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I\u00a0might be missing?<\/p>\n<p>Perhaps they aren\u2019t as good as you\u2019d imagine \u2013 maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome. Plus if the reward is better rankings, more traffic and ultimately better conversions, I\u2019m up for the challenge any day. Are you?<\/p>\n<h2 id=\"site-speed\"><span class=\"ez-toc-section\" id=\"8-Improve-Page-Load-Speeds\"><\/span>8. Improve Page Load Speeds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your website takes a millennium to load, you\u2019re losing prospects left, right and center. Further, you\u2019re flushing SEO points down the drain, and they\u2019re hard to come by.<\/p>\n<p>Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I\u2019ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site. If you wanted to do a quick site speed check on your site to see how fast it is you can use the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google Page Insights tool<\/a> to check your website and see what sort of recommendations Google has for you to increase your site speed (it\u2019s important to note that page insights is focused on many micro-optimizations which sometimes don\u2019t make a lot of sense for your site to do or it won\u2019t affect your site as much as simply getting a better hosting plan, the most important factor is your actual loading time, so you should compare your loading time with your top competitors and make sure your site is faster).<\/p>\n<h2 id=\"https-ranking\"><span class=\"ez-toc-section\" id=\"9-HTTPS-as-a-Ranking-Signal\"><\/span>9. HTTPS as a Ranking Signal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the introduction, we mentioned that Google is doing everything to build a better, faster and secure web for everybody. By upgrading their search algorithms, they make the search experience better. With their versatile <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Knowledge Graph - Google\" href=\"https:\/\/www.google.com\/insidesearch\/features\/search\/knowledge.html\">Knowledge Graph<\/a>, the search engine has grown faster. And now they would like every webmaster to adopt HTTPS to improve the security of web properties.<\/p>\n<p>While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. Just the other day, they published an article on <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Secure your site with HTTPS\" href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543\">securing your site with HTTPS<\/a>. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. You should be in good hands.<\/p>\n<h2 id=\"local-seo\"><span class=\"ez-toc-section\" id=\"10-Local-SEO\"><\/span>10. Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local SEO is just like customary (organic) SEO. The only difference is you have to go a step further with your local SEO campaign. For instance, don\u2019t forget to add your\u00a0city\/state in title tags, headings, content, URL, and alt text. Additionally, don\u2019t forget to claim a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Google My Business\" href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a> page for your outfit. It\u2019s free, so don\u2019t wait.<\/p>\n<p><img alt='google-my-buisness-wordpress-seo-6715349' loading=\"lazy\" class=\" wp-image-34412 size-full aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/google-my-buisness-wordpress-seo-6715349.jpg' alt=\"WordPress SEO Best Practices Local SEO\" width=\"750\" height=\"490\"><\/p>\n<p>You can learn more about local SEO at <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Local SEO - Moz Blog\" href=\"https:\/\/moz.com\/blog\/category\/local-seo\">Moz<\/a> or <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Simple Tips To Set The Stage For Local SEO In 2015\" href=\"http:\/\/searchengineland.com\/2-simple-tips-set-stage-local-seo-2015-207275\">Search Engine Land<\/a>.<\/p>\n<h2 id=\"submit-site\"><span class=\"ez-toc-section\" id=\"11-Submit-Your-Site-to-Search-Engines\"><\/span>11. Submit Your Site to Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve already established, search engine spiders comb the web looking for content. Then they index the content according to the various <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"The Periodic Table Of SEO Success Factors\" href=\"http:\/\/searchengineland.com\/seotable\">SEO ranking signals<\/a>. Submitting your site to search engines manually improves your chances of getting better ranking faster. Submitting your site manually also reduces your chances of being labelled as spam.<\/p>\n<p>The best part is the process is quick and easy. To submit your site to Google, you can use the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Submit Your Site to Google\" href=\"https:\/\/www.google.com\/webmasters\/tools\/submit-url?continue=\/addurl&amp;pli=1\">Add URL page<\/a> or <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Welcome to Webmaster Tools\" href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Webmasters Tools<\/a>. To submit your site to Yahoo! and Bing, feel free to use <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Submit your Site to Bing\" href=\"https:\/\/www.bing.com\/toolbox\/submit-site-url\">Bing\u2019s Site Submission Page<\/a>. Don\u2019t be alarmed, Yahoo! search is powered by the Bing Search Engine. Meaning you will show up in Yahoo\u2019s search results when you submit your site to Bing.<\/p>\n<h2 id=\"sitemap\"><span class=\"ez-toc-section\" id=\"12-Sitemaps\"><\/span>12. Sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sitemap is literally a map of your site \u2013 showing all the pages, categories and more. You should create a sitemap, for both human visitors and search engines. Publish the sitemap on your site, so readers can find your content when lost. You can even link to your sitemap from your 404 error page.\u00a0You can create your sitemap manually or use a plugin as <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Google XML Sitemaps\" href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\">Google XML Sitemaps<\/a>.<\/p>\n<p>While search engines can locate the sitemap on your site, you should submit it via <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Google Webmaster Tools\" href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Google Webmaster Tools<\/a> to improve your chances. It\u2019s a smart thing to do, especially with a new website.<\/p>\n<h2 id=\"backlinks\"><span class=\"ez-toc-section\" id=\"13-Get-Some-Juice-backlinks\"><\/span>13. Get Some Juice (backlinks)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter what people say, link building is an important part of WordPress SEO best practices. This is how link building works. You publish high quality content and site A links to you in the process sharing link juice with you. If it\u2019s an authoritative website, Google labels you with a higher link profile and your ranking goes up. Then if you go ahead and link to site B, you share the link juice as well. However, if site B is completely out of your niche (spammy) or contains low quality content, you will only tarnish your rankings and probably get a penalty.<\/p>\n<p>Accept links only from high-quality websites in your niche or from authoritative websites. Link only to high quality websites (content) that adds value to your site.<\/p>\n<blockquote>\n<p>The future of SEO\u00a0will be the importance of the link quality. The site that links has to be socially active and have a usable and interaction user base . The importance of the link will be the value of the site which attributes to the social side of the internet. \u2013\u00a0Nick Anderson, founder of\u00a0Hostoople.<\/p>\n<\/blockquote>\n<p>Learn to build links naturally. If you buy links, Google will find out and punish you. You should endeavor to create awesome content that earns links naturally. Link farming (sowing many links at the same time or within a short period) will only land you in trouble.<\/p>\n<p>That aside, use natural anchor text in your links. Shun the likes of \u201cClick here\u201d and use text that provides meaning instead. Need an example? Just look at the linking pattern we\u2019ve utilized throughout our blog. Finally, if you\u2019d like to link to a website but don\u2019t want to share the link juice, you can use rel=\u201dnofollow\u201d attribute in your links.<\/p>\n<p>Example: &lt;a href=\u201dhttp:\/\/www.somesite.com\u201d rel=\u201dnofollow\u201d title=\u201dSome descriptive title\u201d&gt;Meaningful anchor text&lt;\/a&gt;<\/p>\n<h2 id=\"tools-resources\"><span class=\"ez-toc-section\" id=\"WordPress-SEO-Tools-and-Resources\"><\/span>WordPress SEO Tools and Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we have WordPress SEO best practices out of the way, what are some of the tools you need to push WordPress SEO forward?<\/p>\n<p>Here\u2019s a quick list:<\/p>\n<ul>\n<li>Yoast SEO \u2013 A great WordPress SEO plugin that helps you to add meta descriptions, keywords and titles to your content among other things<\/li>\n<li>Social Media Plugins for social media promotion<\/li>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Google XML Sitemaps\" href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\">Google XML Sitemaps<\/a><\/li>\n<li>How to Decrease WordPress Page Load Time<\/li>\n<li>How to Rank Higher in Search Engines<\/li>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"5 Essential SEO Techniques To Master\" href=\"http:\/\/searchengineland.com\/5-essential-seo-techniques-master-2015-213135\">5 Essential SEO Techniques To Master<\/a><\/li>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"10 Essential WordPress Plugins to Improve SEO &amp; Usability\" href=\"http:\/\/searchenginewatch.com\/sew\/how-to\/2268750\/10-essential-wordpress-plugins-to-improve-seo-usability\">10 Essential WordPress Plugins to Improve SEO &amp; Usability<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"At-the-end-of-the-day%E2%80%A6\"><\/span>At the end of the day\u2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2026keep in mind that WordPress SEO takes time. After implementing these WordPress SEO best practices, you need to allow enough time to see the results. Too bad we don\u2019t have set-and-leave\u00a0SEO solution yet. Additionally, you have to keep updating your WordPress SEO strategy according to industry-wide changes. Don\u2019t forget to follow the established SEO guidelines to avoid penalties.\u00a0To sum it up, create high quality content\u00a0and\u00a0promote your site like a mad man.<\/p>\n<p>It\u2019s our hope that we\u2019ve given you enough fodder; the ball is now in your court.\u00a0Did we leave out important WordPress SEO best practices? Which WordPress SEO best practices do you use? Please share with us in the comments. All the best, and may God bless the work of your hands!<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wpexplorer.com\/wordpress-seo\/\"},\"headline\":\"WordPress SEO Best Practices for 2020 &#038; Beyond\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.wpexplorer.com\/wp-content\/uploads\/wordpress-seo-best-practices.jpg\",\"width\":1000,\"height\":500},\"datePublished\":\"2015-03-06T00:00:00+00:00\",\"dateModified\":\"2020-05-26T17:36:57-06:00\",\"author\":{\"type\":\"Person\",\"name\":\"Freddy\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"R Marketing Digital\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.wpexplorer.com\/wp-content\/themes\/wpexplorer\/images\/wpexplorer-organization-logo.png\",\"width\":400,\"height\":60}},\"description\":\"WordPress SEO best practices. Tips and best practices to help you improve your WP SEO to keep your WordPress site ranking in search engines.\"}<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The SEO landscape of the future is a volatile place. And do you know why? The powers that be (aka Google) are doing their best to build a better, faster\u00a0and&#8230;<\/p>","protected":false},"author":1,"featured_media":90765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-90764","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WordPress SEO Best Practices for 2020 &amp; Beyond - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"The SEO landscape of the future is a volatile place. And do you know why? 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