{"id":90614,"date":"2022-05-12T14:05:10","date_gmt":"2022-05-12T12:05:10","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/"},"modified":"2021-03-03T13:19:20","modified_gmt":"2021-03-03T16:19:20","slug":"haga-crecer-su-negocio-de-wordpress-con-boletines","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/","title":{"rendered":"Grow Your WordPress Business With Newsletters"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Por-que-los-boletines-en-2020\" >Why Newsletters in 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Establezca-la-agenda-y-limpie-su-lista-de-correo\" >Set the agenda and clean up your mailing list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Guia-de-7-pasos-para-crear-boletines-impecables-en-todo-momento\" >7-step guide to creating flawless newsletters every time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-1-Comience-con-la-CTA\" >Step 1: Get started with the CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-2-crea-una-linea-de-asunto-nitida\" >Step 2: create a crisp subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-3-agregue-un-lado-visual-de-la-historia\" >Step 3: add a visual side to the story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-4-Escribe-el-cuerpo-del-correo-electronico-como-un-culturista\" >Step 4: Write the body of the email like a bodybuilder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-5-Corta-la-grasa\" >Step 5: cut the fat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-6-Elija-el-tiempo-y-la-frecuencia-de-envio-correctos\" >Step 6: Choose the correct shipping time and frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Paso-7-medir-y-subir-de-nivel\" >Step 7: measure and level up<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#Como-los-boletines-ayudan-a-construir-una-relacion-solida\" >How Newsletters Help Build a Strong Relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#El-impacto-SEO-de-los-boletines\" >The SEO impact of newsletters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/haga-crecer-su-negocio-de-wordpress-con-boletines\/#A-ti\" >To you<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"container-med\">\n<div class=\"entry atype\">\n<p>Newsletters are among the most effective ways for brands to connect with their customers and prospects. They enable you to communicate in a simple but affordable way. As a marketer, I think that newsletters stand out as amazing alternatives to other channels because of the trust factor. Newsletters are effective for companies of all sizes and domains. They act as your personal window to your customers, employees, suppliers, people interested in your business in general.<\/p>\n<p>In this article, we will learn how to use newsletters to grow your WordPress business. At the same time I will cover a 7 step guide to creating newsletters for your company. Buckle up to explore the topic in detail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por-que-los-boletines-en-2020\"><\/span>Why Newsletters in 2020<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The simple answer is &quot;returns.&quot; Email marketing generates an ROI of <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\">4200%<\/a>. Of course, social media marketing is getting more popular these days, but there is more. Both the landscape of Social Media Marketing (SMM) and SEM are becoming saturated and saturated. You have to compete against tens of thousands of competitors and getting noticed is difficult, even if you are using the best WordPress SEO tools on the market. At the same time a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Images\/infographics\/technologymediatelecommunications\/gx-deloitte-tmt-2018-adblocking-media-report.pdf\">poll<\/a> says the 80% of Americans use no less than one ad blocker. Reduce the effectiveness of these platforms.<\/p>\n<p>Along with this, at the same time I want to point out that all these activities are aimed at generating &#039;leads&#039;. To collect these leads, you need to create engaging content and convince readers to share your contact information. Email addresses belong to potential customers who have already subscribed to you. This means that they are already interested and in the middle of the sales funnel. Losing your chance to get close to them is a serious mistake and should be avoided by all means.<\/p>\n<p>The easiest way to grow your email list with WordPress is to implement a plugin or two. This may include using a plugin to add newsletter subscription forms via a pop-up form, a subscription wheel (spin to win), or a dedicated landing page.<\/p>\n<p>What to do after obtaining the email addresses of your potential customers? You cannot send them marketing emails all the time or they will mark you as spam. It is also not advisable to communicate properly. Newsletters bridge the gap between content marketing and value-based communication with your clients and future clients.<\/p>\n<p>2020 is the right time for you to accelerate your email marketing campaigns or start one if you are not doing so right now. This will help you manage your budget and reach your current and potential customers effectively. So as a marketer, what should come to mind first? Let&#039;s see that in the next section:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establezca-la-agenda-y-limpie-su-lista-de-correo\"><\/span>Set the agenda and clean up your mailing list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a general rule, any activity starts only after its purpose is defined. I suggest that you start by setting your desired result. What do you want people to do after reading your communication? Do you want them to use a referral code, a discount coupon or inform them about an upcoming event? Setting a clear agenda will help determine the direction in which you need to go.<\/p>\n<p>At the same time, one of the most important tips I have for you is to clean up your mailing list. Remove subscribers who are inactive, resulting in bounced emails, or who are not involved. This is especially beneficial so that you can tailor your newsletters based on what your audience likes. You can gradually expand the recipients to get more engagement.<\/p>\n<p>Here, I list 7 steps to create great newsletters for your company. You can use these principles for almost any type of newsletter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guia-de-7-pasos-para-crear-boletines-impecables-en-todo-momento\"><\/span>7-step guide to creating flawless newsletters every time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img alt='create-flawless-newsletters-6821441' loading=\"lazy\" class=\"alignnone\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/create-flawless-newsletters-6821441.jpg' width=\"900\" height=\"500\"><\/p>\n<p>Before going any further, you should know that newspapers differ greatly from other forms of content. They rely on textual content to convey value while relying on images for aesthetics. They should get readers to click the CTA button ASAP. In a way, it is the art of selecting multiple small content items to quickly trigger a desired action. Let&#039;s start with the design process:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-1-Comience-con-la-CTA\"><\/span>Step 1: Get started with the CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, you read it right. Your call-to-action (CTA) button should be at the center of your efforts. It can be free coupons, referral codes, links to buy items \/ services or RSVP to events in your city. At the same time you can request recommendations and collect feedback. Knowing what the audience needs to do will help shape the details that will compel them to do it.<\/p>\n<p>It&#039;s easy to add a call to action to WordPress. With the help of a page builder, shortcode, form, or subscription plugin, you can have a CTA on your site in minutes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-2-crea-una-linea-de-asunto-nitida\"><\/span>Step 2: create a crisp subject line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the first thing your recipients will see. You have to make it like the one you want to read personally. Most of us decide whether or not to open an email in a matter of milliseconds. So there are a few ways to make sure your subject line remains relevant:<\/p>\n<ul>\n<li>Avoid generic subject lines.<\/li>\n<li>Keep it limited to 5-7 words. This at the same time improves the experience for people using mobile phones.<\/li>\n<li>It shouldn&#039;t look like this: HOW IOT IS AFFECTING WORKPLACES or HOW IT IS DEALING WITH COVID&#039;19. Always keep the normal capital letters.<\/li>\n<li>Avoid using too many emojis.<\/li>\n<li>Do not try to use exclamation marks unless you are offering prizes or gifts. This leads to it being marked as spam in most cases.<\/li>\n<\/ul>\n<p>Simply put, don&#039;t give your subscribers a reason to skip your newsletter. Make it click-worthy and set expectations right there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-3-agregue-un-lado-visual-de-la-historia\"><\/span>Step 3: add a visual side to the story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Graphics are only seconds after the subject line when it comes to capturing your audience. I recommend using free stock photos or royalty-free images to avoid copyright infringement issues. The image must be relevant and attractive. Consider using subtitles both to tell the story and to save space for textual content. At the same time you can use relevant colors to match the purpose of sending the news or just match the color of your brand. There are many free online shots that you can use to create images for your WordPress blog and newsletters.<\/p>\n<p>Remember that our brain processes graphics <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.shiftelearning.com\/blog\/bid\/350326\/studies-confirm-the-power-of-visuals-in-elearning\">60.000<\/a> times faster than textual data. Here is a good example:<\/p>\n<p><img alt='visual-and-text-elements-2649307' loading=\"lazy\" class=\"alignnone\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/visual-and-text-elements-2649307.jpg' width=\"1000\" height=\"465\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-4-Escribe-el-cuerpo-del-correo-electronico-como-un-culturista\"><\/span>Step 4: Write the body of the email like a bodybuilder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I&#039;m not kidding here. Classic bodybuilding was all about shapely aesthetics. Your newsletter should at the same time look proportional and easy on the eye. Some qualities that you should include are:<\/p>\n<ul>\n<li>Short lines and short paragraphs.<\/li>\n<li>Proper use of headings.<\/li>\n<li>If possible, distribute the content in blocks.<\/li>\n<li>Highlight tips, useful information, and messages.<\/li>\n<li>Align to the right if it is too long, for better visibility.<\/li>\n<li>Maintain coherence with the previous communication if applicable.<\/li>\n<li>Optimize for all devices and screen sizes.<\/li>\n<\/ul>\n<p>This results in a clean, concise and compelling appeal to the structure. Of course, putting only relevant information is essential, but using the correct tone of language is just as necessary. Try to be polite, a bit informal but not unprofessional. The body should contain all the relevant data on why the CTA needs to be clicked. Keeping it valuable and educational will go a long way. The tools are useful in the form of plugins for email marketing, as in the case of WP sites, while CRMs for others. They help to build <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/\">visually appealing email templates<\/a> effortless.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-5-Corta-la-grasa\"><\/span>Step 5: cut the fat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After putting together the newsletter, you will always find some parts that do not add enough value. You can paraphrase them or omit those parts as needed. Decreasing fat is essential to keep final content sharp and read-worthy. Please review it several times while reviewing and editing. This will only result in a better and more captivating copy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-6-Elija-el-tiempo-y-la-frecuencia-de-envio-correctos\"><\/span>Step 6: Choose the correct shipping time and frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the technical part of reaching the masses. They help determine the correct strategy. You must select the correct frequency and shipping time if you want a maximum CTR. Like many marketers, at the same time I agree that sending the newsletter on a Monday or Tuesday morning is the best time. Subscribers will likely read it while checking emails from work.<\/p>\n<p>Again, this is subjective. If you own a restaurant or movie theater, Fridays may be more favorable for you. You can choose any frequency, such as daily, weekly, monthly, or even annually in extreme cases. All you have to make sure is that you don&#039;t overwhelm your readers to the point of unsubscribing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paso-7-medir-y-subir-de-nivel\"><\/span>Step 7: measure and level up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no panacea for writing newsletters. You should learn from your previous campaigns about what your audience is excited about and what is not. If you run a WordPress site, you can easily install an A \/ B Split test plugin. Or, depending on the newsletter service you use, split testing and analysis tools may be included in your plan.<\/p>\n<p>At the same time you can use the Google Analytics tools, which are easy to configure with the Google Site Kit plug-in. Measuring engagement is an ongoing process, as people change their interests over time and trends keep changing at the same time. Regardless, having the right tools will help you level up your game and stay relevant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-los-boletines-ayudan-a-construir-una-relacion-solida\"><\/span>How Newsletters Help Build a Strong Relationship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, once subscribers click, they are taken directly to your content with no competitor to separate their attention from. At the same time, more people are reading emails while <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/litmus.com\/blog\/email-attention-spans-increasing-infographic\">18 seconds<\/a> which is higher than the past. You can share tips, industry news, or educational content; what your clients would like to see but don&#039;t normally get from other firms. I have always felt the need to align communication with a strategy to build a good relationship. More than a half (<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\">61%<\/a>) of consumers prefer brands to contact them by email. You can create a campaign by splitting the content of your newsletters or by sending the promised gifts \/ coupons on schedule.<\/p>\n<p>There is always some trust between you and your readers as they gave you their email addresses. This is by far the most important factor that sets off a series of personalized interactions. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/email.uplers.com\/psd-to-email-html-conversion-service\/\">Personalized emails<\/a> receive 6 times normal transaction fees. You can gradually increase engagement as you go by using analytics tools and creating intimate contact with your subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El-impacto-SEO-de-los-boletines\"><\/span>The SEO impact of newsletters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Newsletters are revolutionary for your SEO. Your subscribers can save them and this is one of the biggest advantages for your marketing efforts. This will indirectly increase your SEO ranking as it generates regular traffic to your website and encourages people to interact with your brand on other platforms. Providing &#039;share buttons&#039; on social media sites is a great way to get SEO juice, as mentions on these platforms send positive signals to search engines like Google. All of these are very affordable in price and this is something that you cannot safely ignore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A-ti\"><\/span>To you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We can conclude that interacting with your consumer base is made easy through newsletters without seeming too aggressive. Cost considerations work in your favor at the same time. Building engagement over time is no less than an asset, as you don&#039;t need to rely heavily on spending a lot of money to gain visibility. At the same time they generate recurring income much better than other channels in the long term. Having said that, it is your personal platform. You have complete freedom over your appearance and content with no competitors hovering around you. These are reasons enough for you to take advantage of newsletters to grow your business in 2020 and beyond.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\n    \"@context\": \"http:\\\/\\\/schema.org\",\n    \"@type\": \"BlogPosting\",\n    \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\\\/\\\/www.wpexplorer.com\\\/grow-wordpress-business-newsletters\\\/\"\n    },\n    \"headline\": \"Grow Your WordPress Business with Newsletters\",\n    \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/uploads\\\/newsletter-to-grow-business-wordpress.jpg\",\n        \"width\": 1000,\n        \"height\": 500\n    },\n    \"datePublished\": \"2020-05-19T10:09:57-06:00\",\n    \"dateModified\": \"2020-05-19T10:09:57-06:00\",\n    \"author\": {\n        \"type\": \"Person\",\n        \"name\": \"kevingeorge\"\n    },\n    \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"R Marketing Digital\",\n        \"logo\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/themes\\\/wpexplorer\\\/images\\\/wpexplorer-organization-logo.png\",\n            \"width\": 400,\n            \"height\": 60\n        }\n    },\n    \"description\": \"Learn how you can leverage the power of newsletters to grow your WordPress powered business and increase traffic to your WordPress website.\"\n}<\/script><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los boletines se encuentran entre las formas m\u00e1s efectivas para que las marcas se conecten con sus clientes y prospectos. Le posibilitan comunicarse de una manera sencilla pero asequible. Como&#8230;<\/p>","protected":false},"author":1,"featured_media":90615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-90614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Haga crecer su negocio de WordPress con boletines - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Los boletines se encuentran entre las formas m\u00e1s efectivas para que las marcas se conecten con sus clientes y prospectos. 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