{"id":89469,"date":"2022-06-08T02:49:11","date_gmt":"2022-06-08T00:49:11","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/"},"modified":"2021-03-03T14:56:36","modified_gmt":"2021-03-03T17:56:36","slug":"guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/","title":{"rendered":"Guide to optimizing conversion rate in WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Glosario\" >Glossary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Consejos-clave\" >Key tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#%C2%BFQue-distingue-a-CRO-%C2%BFPor-que-es-tan-importante\" >What sets CRO apart? \u00bfWhy is it so important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#El-proceso-CRO\" >The CRO process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#1-Identifique-la-pagina-que-necesita-optimizar\" >1. Identify the page you need to optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#2-Establecer-una-linea-de-base\" >2. Establish a baseline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#3-Identificar-las-barreras\" >3. Identify barriers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#4-Romper-las-barreras\" >4. Breaking down barriers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#5-Enjuague-y-repita\" >5. Rinse and repeat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Maneras-generales-de-mejorar-la-CRO\" >General ways to improve CRO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Tecnicas-geek-y-o-que-consumen-tiempo-no-importa-cuan-pequenas-sean\" >Geeky and \/ or time-consuming techniques (no matter how small):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Tecnicas-sin-complicaciones\" >Uncomplicated techniques:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/#Conclusion\" >conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"container-med\">\n<div class=\"entry atype\">\n<p><strong>Conversion rate optimization<\/strong> (CRO) is an important website optimization technique that takes care of how visitors interact with your website. It is essentially a way of <strong>clue<\/strong> <strong>and optimize<\/strong> the number of visitors who are <strong>really buying your product<\/strong> or perform the desired action.<\/p>\n<p>Here&#039;s an interesting fact: a website with a lot of traffic but a low conversion rate generates less revenue than a website with a comparatively lower traffic, but a higher conversion rate. In other words:<\/p>\n<blockquote>\n<p>A higher conversion rate generates better income.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Glosario\"><\/span>Glossary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following are some terms that we must understand before continuing with the guide. Let&#039;s analyze that so we don&#039;t forget:<\/p>\n<ul>\n<li><strong>Conversion:<\/strong> When a visitor makes a <em>action<\/em> on your website, it&#039;s called a conversion.<\/li>\n<li><strong>Action:<\/strong> An action can be any activity or transaction that you want your visitor to perform. It could be to subscribe to their newsletter, buy their service (or a promoted one), subscribe to their social channel, etc.<\/li>\n<li><strong>Conversion rate:<\/strong> Take the <em>number of people who convert<\/em> and divide them by the <em>total number of visitors<\/em> to your site. As an example, if your site has 1000 visitors, of which 50 convert, then you have a conversion rate of 5%.<\/li>\n<\/ul>\n<p><img alt='conversion-rate-formula-4459583' loading=\"lazy\" class=\"aligncenter wp-image-36099 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/conversion-rate-formula-4459583.png' width=\"676\" height=\"137\"><\/p>\n<ul>\n<li><strong>Conversion funnel:<\/strong> The sequence of actions that a visitor performs to become a customer. (A client in this context is someone who performs the desired action)<\/li>\n<\/ul>\n<p><img alt='conversion-flow-e1450203807436-6188128' loading=\"lazy\" class=\"aligncenter wp-image-36126 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/conversion-flow-e1450203807436-6188128.jpg' width=\"1337\" height=\"314\"><\/p>\n<ul>\n<li><strong>Call to action (CTA):<\/strong> It is the button that visitors <em>should<\/em> click to perform the desired action. It can be anything from &quot;Buy Now,&quot; &quot;Sign up for a free trial,&quot; or creatives like &quot;See why you&#039;re losing money.&quot;<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img alt='bounce-exchange-9583593' loading=\"lazy\" class=\"wp-image-36128 size-full alignnone\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/bounce-exchange-9583593.jpg' width=\"1000\" height=\"445\"><\/p>\n<p style=\"text-align: center;\"><em>Bounce Exchange is one of the frontiers in exit intent technology. The buttons you see are the CTAs.<\/em><em> <\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consejos-clave\"><\/span>Key tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Moving on, here are some basic guidelines for CRO, taken from Neil Patel (a well known analytics expert).<\/p>\n<ul>\n<li>Your CRO efforts should be aimed at getting more conversions, in other words, increasing your conversion rate.<\/li>\n<li>CRO is not based on what you want. Is about <strong>put yourself in the shoes of your visitors<\/strong> and think from their perspective. It is the process of making the desired action for your visitor as easy and reliable as possible.<\/li>\n<li>The CRO can be approached in two ways: <strong>supported evidence<\/strong> and <strong>generic techniques. <\/strong>The former requires more effort and generally has a better ROI.<\/li>\n<li><strong>Generic techniques<\/strong> it may not always work. What works for one website may not work for another.<\/li>\n<\/ul>\n<p><img alt='cro-process-5822545' loading=\"lazy\" class=\"aligncenter size-full wp-image-36101\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/cro-process-5822545.jpg' width=\"1334\" height=\"892\"><\/p>\n<p style=\"text-align: center;\"><em>CRO is an evolutionary process<\/em><\/p>\n<ul>\n<li><strong>Supported evidence<\/strong> CRO efforts should be <em>user-centric and data-driven<\/em>. You should not rely solely on textbook tactics. You need to study your users, gain insights and formulate hypotheses, test them, and repeat the process until you reach your conversion purpose.<\/li>\n<li><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Research\" href=\"https:\/\/link.springer.com\/article\/10.1007%2Fs40547-014-0023-y\">Research<\/a> shows that too many choices affect our decision-making process. Therefore, each desired action must be placed on its own landing page. It&#039;s best not to clutter a single page with too many options or CTAs.<\/li>\n<li>Continuing from the previous point, your CRO efforts should at the same time target the <strong>the highest user experience<\/strong>. Don&#039;t leave the user guessing if they just want to download the e-book or separately subscribe to your newsletter. Instead, offer them a one-time newsletter subscription form where they&#039;ll receive a free copy of your e-book.<\/li>\n<li>Remember, <strong><em>fewer options = less time to make decisions = faster conversion<\/em>. <\/strong><\/li>\n<li>Images are worth a thousand words and certain images work best depending on your target audience. Real pictures sometimes <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Outperform Stock Images\" href=\"https:\/\/vwo.com\/blog\/stock-image-or-real-image\/\">overcome stock photos and images<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-distingue-a-CRO-%C2%BFPor-que-es-tan-importante\"><\/span>What sets CRO apart? \u00bfWhy is it so important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRO is one of those techniques that consider <strong>quality over quantity<\/strong>. As I mentioned before, a website with a lot of traffic but no conversions will cost you money. So instead of focusing your marketing efforts on getting more traffic, you should work on <strong>convert the traffic you already have<\/strong>. You maximize your profits without having to pay for more traffic (you would have to bear the cost of the CRO process anyway).<\/p>\n<p>CRO efforts require a significant investment of time (and potentially financial). Splitting your marketing budget equally into traffic and SEO and CRO is a good idea. By analyzing your traffic, CRO helps you segregate the right type of visitors for your business. With the <strong>data driven<\/strong> research approach, you can understand your type of customers. You can use these results to <strong>fine-tune your SEO<\/strong> and traffic acquisition efforts to get targeted traffic. These visitors are <strong>more likely to convert<\/strong>.<\/p>\n<p><img alt='cro-improves-traffic-acquisition-e1450203233525-8232980' loading=\"lazy\" class=\"aligncenter wp-image-36100 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/cro-improves-traffic-acquisition-e1450203233525-8232980.png' width=\"1334\" height=\"350\"><\/p>\n<p style=\"text-align: center;\"><em>CRO improves the traffic acquisition process<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El-proceso-CRO\"><\/span>The CRO process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-Identifique-la-pagina-que-necesita-optimizar\"><\/span>1. Identify the page you need to optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lay the groundwork - know what to do. Identify <em>he<\/em> element on your site needs optimization. This is not as simple as it sounds. As we&#039;ve seen before, CRO relies on your website and, more importantly, your audience. A tactic that works brilliantly on one site may not work on yours.<\/p>\n<p>Here is an example. Consider a situation where you specialize in WordPress consulting services and offer a free consultation. Your purpose should be to optimize the page and CTA that contains the free consultation. People are more likely to convert if <em>I like it<\/em> the initial free offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Establecer-una-linea-de-base\"><\/span>2. Establish a baseline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can start optimizing, you need to know what your previous performance was like. That&#039;s where the baseline comes in. Look up the conversion stats and set that as your baseline. Make sure to select a <strong>viable duration<\/strong> (days, weeks or months) depending on your traffic and stick to it for the current CRO process.<\/p>\n<p><strong>How to do it in WordPress:<br \/>\n<\/strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;answer=1745147\">Google content experiments<\/a>, which is part of Google Analytics, is a great way to split your WordPress test pages. It enables the creation of objectives and the registration of page variants for follow-up. It will help webmasters identify a &quot;winning&quot; page. There&#039;s a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Plugin\" href=\"https:\/\/wordpress.org\/extend\/plugins\/google-content-experiments\/\">plug<\/a> to integrate Google Content Experiments with your WordPress website, providing an interface to easily add the code snippet to your pages. We will discuss a full list of WordPress conversion rate optimization tools in an upcoming article in the series.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Identificar-las-barreras\"><\/span>3. Identify barriers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you&#039;ve decided on a particular page that you want to optimize, start by segregating the conversion funnel into logical parts. If you have a high bounce rate, identify the part where users tend to go. That is the part you want to change. Prepare different versions of that part and A \/ B test each one.<\/p>\n<p>It is not always the case that users want to leave your site. Sometimes you may want to implement small (or big) changes to your landing page entirely and see how they are performing relative to the old one.<\/p>\n<p>As an example, you may have placed your CTA on a carousel, which is a really bad idea. On a three-slide automatic slider, the CTA would be hidden two-thirds of the time! It is much better to have a <strong>static landing page<\/strong> with information easily visible. The same is true for Flash and HTML5 presentation pages. They are old school, old-fashioned, and horrible for both SEO and CRO, regardless of how pretty they look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Romper-las-barreras\"><\/span>4. Breaking down barriers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p>If your bounce rate is high, ask yourself: Why are visitors leaving this particular page?<\/p>\n<\/blockquote>\n<p>Here are some questions to help you identify the culprit:<\/p>\n<ul>\n<li>Is the call to action visible correctly or is it difficult to find?<\/li>\n<li>If the CTA is clickable? Are people clicking on the CTA?<\/li>\n<li>In both cases, use heat map analysis software to achieve the same.<\/li>\n<li>Is he <strong>risk bar<\/strong> too tall? As an example, asking for credit card details for a free consultation is not a good idea. Other than this, showing &quot;no credit card required&quot; presents a better chance for a conversion.<\/li>\n<\/ul>\n<p>When you want to implement small changes to your landing page, you could <em>to experience<\/em> with the following:<\/p>\n<p style=\"text-align: center;\"><img alt='envato-homepage-3447548' loading=\"lazy\" class=\"aligncenter size-full wp-image-36131\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/envato-homepage-3447548.jpg' width=\"1000\" height=\"438\"><\/p>\n<p style=\"text-align: center;\"><em>Envato&#039;s homepage uses a testimonial + CTA approach<\/em><\/p>\n<ul>\n<li>Change the microcopy in the CTA<\/li>\n<li>Change the CTA layout (bigger buttons, text size, font style, etc.)<\/li>\n<li>Try a different color set for the entire landing page. Research shows that <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Color Affects User Mood And Behavior\" href=\"http:\/\/psychology.about.com\/od\/sensationandperception\/a\/colorpsych.htm\">color affects the mood and behavior of the user<\/a>.<\/li>\n<li>Change the amount of data on the landing page: Are users scrolling too far to reach the CTA?<\/li>\n<li>How often do I show the CTA? What effect does showing the CTA multiple times have on the conversion rate?<\/li>\n<li>Are my headlines <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"Magnetic Enough\" href=\"http:\/\/www.copyblogger.com\/magnetic-headlines\/\">magnetic enough<\/a>?<\/li>\n<li>Change the position of customer testimonials, portfolio and clientele.<\/li>\n<li>It&#039;s me <strong>asking too much<\/strong> information on the registration form? As an example, it is a good idea not to ask for the customer&#039;s address when the credit card processing service does not require it.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5-Enjuague-y-repita\"><\/span>5. Rinse and repeat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We must understand that<strong> CRO is a process in continuous evolution<\/strong>. After experimenting with a set of techniques for a particular set of items, you achieve a particular conversion rate. A change in the trend of the industry will affect the masses. Think of the boom in smartphones and the Internet of Things. This leads to a change in the interest of the masses.<\/p>\n<blockquote>\n<p>Yesterday was about having a decent pair of headphones. Today it&#039;s all about wireless boomboxes: the <em>Beats pill.<\/em><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Maneras-generales-de-mejorar-la-CRO\"><\/span>General ways to improve CRO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So far we have talked about specific marketing techniques: <em>identifying barriers<\/em>, <em>CTA optimization<\/em>, <em>microcopy<\/em>, etc. Let&#039;s now take a look at some of the <em>other<\/em> ways you can improve your conversion rate. These methods are generic and apply to all websites that want a good user experience (UX).<\/p>\n<blockquote>\n<p>Nobody, including Google, likes a slow website.<\/p>\n<\/blockquote>\n<p>There are a multitude of ways to improve the speed of your website; We have covered them on the blog before so we hope they are a bit familiar to you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tecnicas-geek-y-o-que-consumen-tiempo-no-importa-cuan-pequenas-sean\"><\/span>Geeky and \/ or time-consuming techniques (no matter how small):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you want instant gratification? You can implement better caching or a CDN to help improve your site speed today. Here are our favorite options.<\/p>\n<p><strong>1. Implement WordPress caching<\/strong><\/p>\n<p><strong>2. Use a content distribution network<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tecnicas-sin-complicaciones\"><\/span>Uncomplicated techniques:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In general they cost more, but they give you <strong>peace of mind<\/strong>. Here is a list of the different hosting techniques, arranged in order of decreasing cost:<\/p>\n<p><strong>1. Managed WordPress Hosting<\/strong><\/p>\n<p><img alt='wpengine1-5214746' loading=\"lazy\" class=\"aligncenter size-full wp-image-36133\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/wpengine1-5214746.jpg' width=\"1000\" height=\"450\"><\/p>\n<p>Transfer your WordPress site to an acquaintance <strong>managed WordPress hosting<\/strong> company - are <em>freakin &#039;fast<\/em> and you don&#039;t have to worry about hosting \/ speed \/ security \/ upgrade issues. All you need to do is pay the monthly bill and it is free to <strong>focus on your content<\/strong>.<\/p>\n<ul>\n<li><strong>Example:<\/strong> At R Marketing Digital we use and recommend WPEngine<\/li>\n<li><strong>Cost:<\/strong> $ 30-250 USD \/ month<\/li>\n<\/ul>\n<p><strong>2. Shared WordPress hosting<\/strong><\/p>\n<p><img alt='siteground-6795871' loading=\"lazy\" class=\"aligncenter size-full wp-image-36132\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/siteground-6795871.jpg' width=\"1000\" height=\"446\"><\/p>\n<p>I use a <strong>shared WordPress hosting<\/strong> Service. This is a specialized shared hosting form for <em>WordPress<\/em> and it was recently introduced by major hosting companies.<\/p>\n<ul>\n<li><strong>Example:<\/strong> SiteGround, Media Temple<\/li>\n<li><strong>Cost:<\/strong> $ 15-80 USD \/ month<\/li>\n<\/ul>\n<p><strong>3. Managed cloud hosting service<\/strong><\/p>\n<p><img alt='cloudways-1879961' loading=\"lazy\" class=\"aligncenter size-full wp-image-36129\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/cloudways-1879961.jpg' width=\"1000\" height=\"426\"><\/p>\n<p>Use a <strong>managed cloud hosting service<\/strong> like Cloudways - They host and manage your WordPress site on cloud hosting providers like Microsoft Azure, DigitalOcean, and Google Cloud.<\/p>\n<ul>\n<li><strong>Cost:<\/strong> $ 5-300 \/ month<\/li>\n<\/ul>\n<p><strong>4. Cloud hosting services<\/strong><\/p>\n<p><img alt='digitalocean-wordpress-6833747' loading=\"lazy\" class=\"aligncenter size-full wp-image-36134\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/digitalocean-wordpress-6833747.jpg' width=\"1346\" height=\"632\"><\/p>\n<p>Companies like DigitalOcean make cloud hosting <strong>easy<\/strong> and affordable. At the same time they provide one-click WordPress installs so you can get a WordPress ready website up and running in less than a minute.<\/p>\n<ul>\n<li><strong>Down:<\/strong> It must be technically sound and troubleshooting is a real hassle.<\/li>\n<li><strong>Pros:<\/strong> On the bright side, you get more power and control over your server, with minute increases in hosting costs, compared to shared hosting.<\/li>\n<li><strong>Cost:<\/strong> $ 5-300 \/ month<\/li>\n<\/ul>\n<p><strong>5. Shared hosting<\/strong><\/p>\n<p><img alt='bluehost1-3402574' loading=\"lazy\" class=\"aligncenter size-full wp-image-36135\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/bluehost1-3402574.jpg' width=\"1174\" height=\"604\"><\/p>\n<p>Shared hosting requires no introduction. It&#039;s an affordable first step for CRO, and with 1-click WordPress installation, you can get started on your site pretty quickly.<\/p>\n<ul>\n<li><strong>Example:<\/strong> BlueHost<\/li>\n<li><strong>Pros:<\/strong> One of the simplest and most reliable ways to implement a WordPress beginner site.<\/li>\n<li><strong>Cons:<\/strong> It could cause downtime and account suspension during traffic spikes.<\/li>\n<li><strong>Cost:<\/strong> $ 4-8 \/ month<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Therefore, your organization <strong>CRO efforts are not a one-time thing<\/strong>. Similar to SEO, <strong>must keep up to date<\/strong> with the <strong>last interests<\/strong> of your visitor.<\/p>\n<blockquote>\n<p><em>Research. Interrupt. Repeat.<\/em><\/p>\n<\/blockquote>\n<p>In the next article, we&#039;ll look at some amazing WordPress plugins to help you focus on your conversion rate optimization process with minimal technical overhead.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\n    \"@context\": \"http:\\\/\\\/schema.org\",\n    \"@type\": \"BlogPosting\",\n    \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\\\/\\\/www.wpexplorer.com\\\/conversion-rate-optimization-wordpress\\\/\"\n    },\n    \"headline\": \"Guide to Conversion Rate Optimization in WordPress\",\n    \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/uploads\\\/48.jpg\",\n        \"width\": 800,\n        \"height\": 400\n    },\n    \"datePublished\": \"2015-12-15T12:42:08-06:00\",\n    \"dateModified\": \"2019-06-10T20:11:39-06:00\",\n    \"author\": {\n        \"type\": \"Person\",\n        \"name\": \"Sourav K\"\n    },\n    \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"R Marketing Digital\",\n        \"logo\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/themes\\\/wpexplorer\\\/images\\\/wpexplorer-organization-logo.png\",\n            \"width\": 400,\n            \"height\": 60\n        }\n    },\n    \"description\": \"Conversion rate optimization tips for WordPress. A guide for how to improve the CRO for your WordPress website or blog and increase your profits.\"\n}<\/script><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) es una importante t\u00e9cnica de optimizaci\u00f3n de sitios web que se encarga de c\u00f3mo los visitantes interact\u00faan con su sitio web. Es esencialmente&#8230;<\/p>","protected":false},"author":1,"featured_media":89470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-89469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gu\u00eda para la optimizaci\u00f3n de la tasa de conversi\u00f3n en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) es una importante t\u00e9cnica de optimizaci\u00f3n de sitios web que se encarga de c\u00f3mo los visitantes interact\u00faan con\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para la optimizaci\u00f3n de la tasa de conversi\u00f3n en WordPress\" \/>\n<meta property=\"og:description\" content=\"Optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO) es una importante t\u00e9cnica de optimizaci\u00f3n de sitios web que se encarga de c\u00f3mo los visitantes interact\u00faan con\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-08T00:49:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/48-9354789.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Gu\u00eda para la optimizaci\u00f3n de la tasa de conversi\u00f3n en WordPress\",\"datePublished\":\"2022-06-08T00:49:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/\"},\"wordCount\":2444,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/48-9354789.jpg\",\"articleSection\":[\"Wordpress\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wordpress\\\/guia-para-la-optimizacion-de-la-tasa-de-conversion-en-wordpress\\\/\",\"name\":\"Gu\u00eda para la optimizaci\u00f3n de la tasa de conversi\u00f3n en WordPress - 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