{"id":87977,"date":"2022-08-25T21:53:12","date_gmt":"2022-08-25T19:53:12","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/"},"modified":"2021-03-03T16:58:01","modified_gmt":"2021-03-03T19:58:01","slug":"pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/","title":{"rendered":"Pros and cons of using Sumo on your WordPress website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#%C2%BFQue-es-el-sumo\" >What is sumo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#SumoMe-Free-vs-Premium\" >SumoMe Free vs Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Precios-de-Sumo-Pro\" >Sumo Pro pricing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Herramienta-de-captura-de-correo-electronico-Sumo-List-Builder-gratis-vs-premium\" >Free vs premium Sumo List Builder email capture tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Acerca-del-generador-de-listas-de-sumo\" >About the sumo list generator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Opciones-emergentes-del-Creador-de-listas-de-sumo\" >Sumo List Builder Popup Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Disenador-emergente-del-generador-de-listas-de-sumo\" >Pop Up Sumo List Builder Designer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Activadores-emergentes-del-generador-de-listas-de-sumo\" >Sumo List Builder Pop-Up Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Reglas-de-visualizacion-del-Creador-de-listas-de-sumo\" >Sumo List Builder display rules<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Funciones-de-Sumo-List-Builder-Pro\" >Sumo List Builder Pro Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Pros-y-contras-de-usar-sumo\" >Pros and cons of using sumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/pros-y-contras-de-usar-sumo-en-su-sitio-web-de-wordpress\/#Pensamientos-finales\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"container-med\">\n<div class=\"entry atype\">\n<p>the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/sumo.com\/\">Sumo Tool Set<\/a>, previously known as SumoMe, can help you add many useful features to your WordPress website. Since almost all of these features are focused on increasing your website&#039;s conversion rates or helping it become a more effective marketing tool, every website owner should at least consider Sumo.<\/p>\n<p>However, with a free version and a number of premium options available, which version of Sumo should I be using? In this article, we will explore the pros and cons of using Sumo by looking at the different versions available, as well as walking through the user experience offered by using this tool on your WordPress website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-el-sumo\"><\/span>What is sumo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img alt='sumome-review-9048200' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoME-Review-9048200.png' width=\"1500\" height=\"1004\"><\/p>\n<p>In conclusion, Sumo is a set of tools that can be used on almost any type of website, including WordPress websites. Once you have Sumo enabled, you can start using the following tools to promote your WordPress website:<\/p>\n<ul>\n<li>List Builder 3 - Email subscription form and custom content pop-up tool.<\/li>\n<li>Scroll Box - Another tool to grow your email list and generate more leads.<\/li>\n<li>Smart Bar - Displays forms and custom content on a greeting bar-style screen.<\/li>\n<li>Sharing: increase your shares and followers on social media.<\/li>\n<li>Heat Maps - Find out where visitors click on your site.<\/li>\n<li>At the same time of more tools.<\/li>\n<\/ul>\n<p>That&#039;s a powerful set of features that any WordPress website should be able to put to good use. From bloggers and small companies to freelance portfolios and ecommerce stores, every type of website should see more traffic and better target conversion rates.<\/p>\n<p><img alt='sumome-pro-tools-9592369' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoME-Pro-Tools-9592369.png' width=\"1500\" height=\"590\"><\/p>\n<p>When it comes to the pros and cons of using Sumo, all of the above tools are available to those who use the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/sumome\/\">free Sumo WordPress plugin<\/a>. He is definitely a pro. However, if you want to unlock the full potential of this plugin and remove the brand, you will need to upgrade to one of Sumo&#039;s premium plans. It is likely that some WordPress users will disable it, despite everything, do not leave yet, since you may be impressed with the ease of use of Sumo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SumoMe-Free-vs-Premium\"><\/span>SumoMe Free vs Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img alt='sumome-free-7443493' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoMe-Free-7443493.jpg' width=\"1500\" height=\"485\"><\/p>\n<p>As mentioned, something that can be considered pros and cons of using Sumo is its status as a freemium plugin. Freemium WordPress plugins give you a great opportunity to try a premium tool without having to make a purchase.<\/p>\n<p>Obviously, you get access to less features and functionality when you use the free version. However, you can experience how easy the plugin is to use before making a financial commitment to it. In some cases, you may find that the free version is powerful enough to meet your needs without the need to upgrade; that could be the case with Sumo.<\/p>\n<p>Sumo is a freemium plugin, so let&#039;s explore the main differences between the free and premium versions, as well as the pros and cons of Sumo for WordPress users in general.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Precios-de-Sumo-Pro\"><\/span>Sumo Pro pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to the free service, there are four Sumo Pro pricing plans to choose from:<\/p>\n<ul>\n<li>Small: $ 29 \/ month for up to 5,000 monthly website visits.<\/li>\n<li>Medium: $ 59 \/ month for up to 50,000 monthly visits to the website.<\/li>\n<li>Large: $ 119 \/ mo for up to 500k monthly website visits.<\/li>\n<li>Sumo - unlimited use - <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/sumo.com\/pricing\">contact for prices<\/a>!<\/li>\n<\/ul>\n<p><img alt='sumome-pricing-7276194' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoME-Pricing-7276194.jpg' width=\"1500\" height=\"778\"><\/p>\n<p>Upgrading to Sumo Pro will remove the floating Sumo icon located in the upper right corner of your website, as well as the Powered by Powered by Sumo text link displayed in the lower right corner when using a pop-up window or other tool .<\/p>\n<p><img alt='sumome-branding-2498471' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoME-Branding-2498471.jpg' width=\"1500\" height=\"721\"><\/p>\n<p>For many users, the Sumo brand displayed on their website when using the free version will be a deal breaker. However, if you are okay with showing some free advertising for Sumo on your website in exchange for a set of powerful tools, or if you are willing to pay for the Pro service, read on to get an idea of how the versions Sumo Free and Premium are powered by WordPress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Herramienta-de-captura-de-correo-electronico-Sumo-List-Builder-gratis-vs-premium\"><\/span>Free vs premium Sumo List Builder email capture tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To help you evaluate the pros and cons of using Sumo, let&#039;s look at the user experience on offer, without a doubt a key factor in selecting whether to add a WordPress plugin to your website or not. In this part of our guide, we will explain how to add the free version of the List Builder 3 Sumo tool to your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acerca-del-generador-de-listas-de-sumo\"><\/span>About the sumo list generator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='sumome-pop-up-9457123' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoMe-Pop-up-9457123.png' width=\"1500\" height=\"537\"><\/p>\n<p>At the heart of Sumo&#039;s suite of growth solutions is List Builder 3. As the name suggests, this is the third major version of a tool that will help you grow your email subscriber list. If you&#039;ve heard the popular slogan &quot;the money is in the list&quot; and want to know if that&#039;s true, then List Builder 3 can help you put it to the test.<\/p>\n<p>Like all other Sumo apps, List Builder 3 is free to use. However, at the same time as the other Sumo apps, if you want to unlock the advanced features, such as integrations with third-party services and the information tool that can give you more information about how Sumo is being used on your site , you will need to upgrade to one of the Sumo Pro premium plans.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opciones-emergentes-del-Creador-de-listas-de-sumo\"><\/span>Sumo List Builder Popup Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As well as helping you grow your email list, the List Builder 3 tool can at the same time be used to display the following content in a smart pop-up window:<\/p>\n<ul>\n<li>A call-to-action button - Direct users to a specific URL with a button.<\/li>\n<li>Social Share Buttons - Get more shares via Twitter, Facebook, or Pinterest.<\/li>\n<li>Add custom HTML code: Show your own content in the pop-up window after providing the HTML.<\/li>\n<\/ul>\n<p>Once you&#039;ve defined the purpose of your pop-up window, you can choose from a selection of stunning predesigned layouts. At the same time you can set the size of the popup window, including a SumoSize option that covers most of the browser window.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disenador-emergente-del-generador-de-listas-de-sumo\"><\/span>Pop Up Sumo List Builder Designer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='sumome-builder-1443756' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoMe-Builder-1443756.jpg' width=\"1500\" height=\"843\"><\/p>\n<p>One aspect of Sumo that puts it ahead of most of the competition, especially in the category of free email signup form WordPress plugins, is the intuitive point-and-click user interface. The default settings of the form look great. However, thanks to the form builder, you can easily customize them to suit your needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Activadores-emergentes-del-generador-de-listas-de-sumo\"><\/span>Sumo List Builder Pop-Up Triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='sumome-triggers-6412816' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoMe-Triggers-6412816.jpg' width=\"1500\" height=\"843\"><\/p>\n<p>When it comes to selecting when and where to display pop-ups on your site, you get a fair amount of control. Sumo pop-up triggers include:<\/p>\n<ul>\n<li>Scheduled: pop-up windows that are displayed after a set period of time.<\/li>\n<li>User Leaves (also known as exit intent): displays a pop-up just before a user leaves your page.<\/li>\n<li>Click Triggers - Opens a pop-up window after clicking a link.<\/li>\n<\/ul>\n<p>It&#039;s great to see the exit intent trigger available to users of the free version of Sumo. It is vital to be able to display pop-up windows without interrupting the user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reglas-de-visualizacion-del-Creador-de-listas-de-sumo\"><\/span>Sumo List Builder display rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the same time, you can create display rules to determine where, when and how pop-ups are displayed on your site. Some examples include disabling pop-up windows for users on mobile devices; show only a pop-up window on certain pages, posts or URLs; enable or disable pop-ups based on referring URL or domain name; and much more.<\/p>\n<p><img alt='sumome-new-rule-4680398' class=\"aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/SumoMe-New-Rule-4680398.png' width=\"1500\" height=\"667\"><\/p>\n<p>At the same time there are some optional advanced settings available. These controls can prevent pop-ups from being displayed to users who have already subscribed, as well as those who have already been excluded. At the same time, you can instruct Sumo to notify you each time a user subscribes through a pop-up form.<\/p>\n<p>Sumo at the same time gives you full control over what happens once a user subscribes or completes the desired action through the form.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Funciones-de-Sumo-List-Builder-Pro\"><\/span>Sumo List Builder Pro Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to the pros and cons of using Sumo, your willingness to upgrade to the premium plans will play a big role in whether or not this plugin is right for you.<\/p>\n<p>With List Builder and Sumo&#039;s other email marketing tools, upgrading to the Pro version enables you to connect your pop-ups to your email marketing service. Yes, that is correct. Unless you upgrade, anyone who enters their email address will not be automatically added to your email list, allowing you to do this manually. You can still collect email addresses with the free version, as well as display call-to-action and social sharing buttons, as well as personalized content in your pop-ups without updating.<\/p>\n<p>However, if you upgrade, you will be able to integrate your pop-ups and other Sumo tools with the best email marketing services, including MailChimp, AWeber, ConvertKit, and just about any other option you can think of.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pros-y-contras-de-usar-sumo\"><\/span>Pros and cons of using sumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help you select if this tool is the right lead generation and goal conversion plugin for your WordPress website, here is a quick rundown of the pros and cons of using Sumo:<\/p>\n<p><strong>Advantages of using Sumo:<\/strong><\/p>\n<ul>\n<li>Great selection of tools that can replace many individual WordPress plugins.<\/li>\n<li>Extremely simple to use with an intuitive user interface.<\/li>\n<li>Detailed settings and controls to help you get the best results.<\/li>\n<li>The Premium version integrates with the best third-party tools and services.<\/li>\n<\/ul>\n<p><strong>Cons of using Sumo:<\/strong><\/p>\n<ul>\n<li>The free version includes the brand for the visitor.<\/li>\n<li>Relatively expensive premium plans.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Pensamientos-finales\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That tutorial on how to configure the List Builder 3 tool in the Sumo suite should have given you an idea of how easy this service is to use. It really takes very little time or effort to get started with Sumo on your WordPress website. At the same time I should have had an idea of how <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/sumome\/\">free Sumo plugin<\/a> compares to Sumo&#039;s premium options.<\/p>\n<p>There&#039;s no question about it, Sumo is a powerful set of tools that can help make your website more effective, no matter your goals. Whether you want to grow your email list, get more shares on social media, increase sales, understand your audience better, and much more, Sumo can help.<\/p>\n<p>However, unless you&#039;re prepared to pay a relatively high monthly subscription fee or display the Sumo branding on your site and gain access to a limited feature set, there are viable better lead generation WordPress plugins for you.<\/p>\n<p><em>What do you think of Sumo? Would you pay to upgrade or is the free version enough for you? Share your thoughts in the comments below.<\/em><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\n    \"@context\": \"http:\\\/\\\/schema.org\",\n    \"@type\": \"BlogPosting\",\n    \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\\\/\\\/www.wpexplorer.com\\\/pros-cons-sumo-wordpress\\\/\"\n    },\n    \"headline\": \"Pros and Cons of Using Sumo on Your WordPress Website\",\n    \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/uploads\\\/pros-cons-sumo-for-wordpress.jpg\",\n        \"width\": 900,\n        \"height\": 450\n    },\n    \"datePublished\": \"2017-03-28T04:29:10-06:00\",\n    \"dateModified\": \"2019-10-01T18:36:22-06:00\",\n    \"author\": {\n        \"type\": \"Person\",\n        \"name\": \"jfylan\"\n    },\n    \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"R Marketing Digital\",\n        \"logo\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\\\/\\\/www.wpexplorer.com\\\/wp-content\\\/themes\\\/wpexplorer\\\/images\\\/wpexplorer-organization-logo.png\",\n            \"width\": 400,\n            \"height\": 60\n        }\n    },\n    \"description\": \"Want to grow your email list or generate more leads from your WordPress site? Find out how in our guide to the Pros and Cons of using Sumo free and premium.\"\n}<\/script><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Sumo Toolkit, previously known as SumoMe, can help you add many useful features to your WordPress website. As almost all of these functions are focused\u2026<\/p>","protected":false},"author":1,"featured_media":87978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[1411],"class_list":["post-87977","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pros y contras de usar Sumo en su sitio web de WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"los Conjunto de herramientas de sumo, previamente conocido como SumoMe, puede ayudarlo a agregar muchas funciones \u00fatiles a su sitio web de WordPress. 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