{"id":82357,"date":"2022-09-23T07:37:10","date_gmt":"2022-09-23T05:37:10","guid":{"rendered":"https:\/\/rmarketingdigital.com\/development\/milisegundos-hacen-millones\/"},"modified":"2020-09-16T14:52:09","modified_gmt":"2020-09-16T17:52:09","slug":"milisegundos-hacen-millones","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/","title":{"rendered":"Milliseconds make millions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Resumen-de-impacto-por-vertical\" >Summary of impact by vertical<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Al-por-menor\" >Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Lujo\" >Luxury<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Viaje\" >Travel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Generacion-lider\" >Leading generation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/dev\/milisegundos-hacen-millones\/#Sobre-el-estudio\" >About the study<\/a><\/li><\/ul><\/nav><\/div>\n<p><\/p>\n<div>\n<header class=\"w-article-header\">\n<p class=\"w-article-header__subhead w-mb--non\">\n<p>          A 0.1 second improvement in 4-speed metrics can improve progression rates across the purchase funnel.<\/p>\n<p>\n          <time>June 24, 2020<\/time><\/p>\n<\/header>\n<p>A new study <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www2.deloitte.com\/ie\/en\/pages\/consulting\/articles\/milliseconds-make-millions.html\">Milliseconds make millions<\/a><br \/>\nreveals the significant impact of mobile site speed on consumers&#039; willingness to spend money and engage with brands online. The results show that even a 0.1 second improvement in loading times can improve progression rates across the entire purchase funnel. There was also a positive impact on page views, conversion rates, and average order value. The results underscore that rising customer expectations and the increasing use of smartphones are amplifying the need for mobile speed. The competitive gap will widen between brands that provide great mobile experiences and those that don&#039;t.<\/p>\n<p><img alt='summary-3287133' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/summary-3287133.jpg'><\/p>\n<h2 id=\"summary-of-impact-by-vertical\"><span class=\"ez-toc-section\" id=\"Resumen-de-impacto-por-vertical\"><\/span>Summary of impact by vertical <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of the improvements below were seen after a 0.1 improvement in 4 metrics: Significant First Paint, Estimated Input Latency, Observed Load (<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/2383341\">Average page load time<\/a><br \/>\nin Google Analytics) and maximum server latency (time to first byte). Each page along the user journey had to improve each of these metrics by 0.1 seconds for these positive impacts to be seen.<\/p>\n<h3 id=\"retail\"><span class=\"ez-toc-section\" id=\"Al-por-menor\"><\/span>Retail <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a 0.1 s improvement in site speed across all measured metrics, study participants saw an increase in progression rates (percentage of users moving from a web page to the next step in a funnel). conversion) in almost every step of the mobile journey. In particular, there was a 3.2% increase from the product listing page to the product detail page, and a 9.1% increase from the product detail page to the add to cart page. Retail consumers also spent 9.2% more, a spectacular increase.<\/p>\n<p><img alt='retail-3907613' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/retail-3907613.jpg'><\/p>\n<h3 id=\"luxury\"><span class=\"ez-toc-section\" id=\"Lujo\"><\/span>Luxury <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of all the verticals studied, the impact of the luxury verticals was the highest. However, it should be noted that progression rates on luxury sites tend to be quite small. Progression rates to contact page increased by 20.6% when site speed metrics improved by 0.1 second, and there was a significant 40.1% increase in users who moved from the details page of the contact. product to the Add to Cart page. Longer sessions were also recorded throughout the sailing trip.<\/p>\n<p><img alt='luxury-9366719' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/luxury-9366719.jpg'><\/p>\n<h3 id=\"travel\"><span class=\"ez-toc-section\" id=\"Viaje\"><\/span>Travel <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Travel sites saw a 2.2% increase in check-out completion and a 10% improvement in booking rates.<\/p>\n<p><img alt='travel-6168420' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/travel-6168420.jpg'><\/p>\n<h3 id=\"lead-generation\"><span class=\"ez-toc-section\" id=\"Generacion-lider\"><\/span>Leading generation <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lead generation sites also experienced a positive impact across the board, with the biggest impact being a 21.6% improvement in the number of users advancing to the form submission page. There was also a 7% increase in page views.<\/p>\n<p><img alt='lead-gen-6154073' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/lead-gen-6154073.jpg'><\/p>\n<h2 id=\"about-the-study\"><span class=\"ez-toc-section\" id=\"Sobre-el-estudio\"><\/span>About the study <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The study was commissioned by Google and conducted by 55 and Deloitte. The goal of the study was to determine whether mobile site speed has an impact on brand revenue. The research team studied 37 leading brand sites in Europe and the United States and collected data on more than 30 million user sessions. The monitoring and analysis settings for each site were rigorously audited. There were no UX redesigns at any of the sites for the duration of the study. Mobile load times were monitored hour-by-hour for 30 days at the end of 2019. The results were consolidated in real time against a variety of typical revenue-related metrics drawn from each brand&#039;s analytics tool.<\/p>\n<p>For more information, read the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www2.deloitte.com\/ie\/en\/pages\/consulting\/articles\/milliseconds-make-millions.html\">Milliseconds make millions<\/a> report.<\/p>\n<p>    <web-feedback additional-questions=\"\"><\/web-feedback>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Una mejora de 0,1 segundos en las m\u00e9tricas de 4 velocidades puede mejorar las tasas de progresi\u00f3n en todo el embudo de compra. 24 de junio de 2020 Un nuevo&#8230;<\/p>","protected":false},"author":1,"featured_media":82358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1356],"tags":[],"class_list":["post-82357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dev"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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