{"id":78839,"date":"2022-07-28T02:41:38","date_gmt":"2022-07-28T00:41:38","guid":{"rendered":"https:\/\/rmarketingdigital.com\/?p=78839"},"modified":"2021-01-25T05:27:03","modified_gmt":"2021-01-25T08:27:03","slug":"esic-master-marketing-digital","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/","title":{"rendered":"Esic master in digital marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Esic-master-en-marketing\" >Esic master in marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#%C2%BFQue-tiene-de-diferente\" >What&#039;s different about it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Master-marketing-digital-esic-opiniones\" >Master digital marketing esic opinions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Esic-opiniones-negativas\" >Esic negative opinions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Doble-titulacion-europea\" >Double European degree<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Plan-de-estudios\" >Curriculum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Precio-del-master-en-marketing-digital\" >Price of the master in digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/#Alternativas-a-INESEM\" >Alternatives to INESEM<\/a><\/li><\/ul><\/nav><\/div>\n<p>ESIC and its master programs appear systematically in the main rankings, prepared by national and international institutions and media in the sector, recognizing the quality of its programs and placing them among the best in the world. In this case, we are going to talk about a face-to-face master&#039;s degree in Madrid<\/p>\n<p>Seven complete modules that will help you master the most advanced and effective disciplines in\u00a0<strong>Marketing, Communication, Advertising and Online Sales<\/strong>, from the hand of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to\u00a0<strong>digitally enhance your business<\/strong>\u00a0and give a new spin to your professional career.<\/p>\n<blockquote><p>Best Masters 2018<br \/>\nESIC occupies, since 2008, the 1st place<br \/>\nnationwide in their programs<br \/>\nmarketing, international trade,<br \/>\nadvertising and public relations and 3rd in<br \/>\nhuman Resources.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Esic-master-en-marketing\"><\/span>Esic master in marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The digitization process and its enormous possibilities have put marketing departments and specialized agencies at the very center of the business, occupying a key place in making the decisions that set the course for companies. For this reason, the MMD is specially designed for professionals who seek to develop their skills in large companies or SMEs, promote the growth of start-ups and their own companies, or be part of the team of marketing and advertising agencies, media agencies, supports or media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue-tiene-de-diferente\"><\/span>What&#039;s different about it?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-78840 aligncenter\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/08\/Master-marketing-digital-esic-8181785-7739279-7799127.jpg\" alt=\"master-marketing-digital-esic-8181785-7739279-7799127\" width=\"673\" height=\"623\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Master-marketing-digital-esic-opiniones\"><\/span>Master digital marketing esic opinions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given the price of this training, many students or interested parties are concerned about knowing the experience of graduates of this master. At a general level, we can speak of a master of high standing and excellent quality. Trying to bring the general opinion of ESIC graduates, we resort to some public data source such as the <strong>comments \/ opinions on Facebook.\u00a0<\/strong>We can observe the following:<\/p>\n<p><img alt='master-marketing-digital-esic-opinions-8949528-1766524-2348052-4142488' class=\"wp-image-78841 aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/08\/master-marketing-digital-esic-opiniones-8949528-1766524-2348052-4142488.jpg' width=\"370\" height=\"386\" \/><\/p>\n<p>It is worth noting that these opinions are at the &#039;university&#039; level and not at the &#039;master&#039; level. Taking into account the opinion of 196 people and obtaining 4.4 \/ 5 we can speak of a good overall rating.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Esic-opiniones-negativas\"><\/span>Esic negative opinions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='esic-opinions-4431924-7332855-9589012-4724235' class=\"size-full wp-image-78842 aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/08\/esic-opiniones-4431924-7332855-9589012-4724235.jpg' width=\"534\" height=\"545\" \/><\/p>\n<p>Apparently at the administrative level there are some things to polish, because the issue of registration and reservation of places usually brings problems<\/p>\n<p><img alt='esic-opinions-master-8616790-4037607-8398086-1207373' class=\"wp-image-78843 aligncenter\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/08\/esic-opiniones-master-8616790-4037607-8398086-1207373.jpg' width=\"474\" height=\"494\" \/><\/p>\n<p>It is a shame that a high-level educational experience is clouded by situations like these that could be solved easily and quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Doble-titulacion-europea\"><\/span>Double European degree<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to highlight the added value that the double degree implies since, on the one hand, at the end of the training, we receive the title <strong>Master in Digital Marketing awarded by ESIC<\/strong>, and furthermore, the <strong>European Diploma in Digital Marketing<\/strong> given by <strong>FEDMA<\/strong> (Federation of European Direct and Interactive Marketing).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plan-de-estudios\"><\/span>Curriculum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>MODULE 1\n<ul>\n<li>MK Digital Plan\n<ul>\n<li>Design and Creation of a Digital Marketing Plan.<\/li>\n<li>Digital Customer Journey.<\/li>\n<li>The new digital consumer and its relationship with the business<\/li>\n<li>The basics of customer segmentation and analysis.<\/li>\n<li>Planning and digital management of customer relations.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 2 WEB &amp; MOBILE MARKETING: SEO &amp; ASO\n<ul>\n<li>Architecture and Web Design\n<ul>\n<li>Direction and Development of digital projects.<\/li>\n<li>Web and Mobile Web Usability.<\/li>\n<li>SEO - Search Engine Optimization - Search Engine Optimization (SEO): How to optimize the positioning of our website in search engines in a natural way.<\/li>\n<li>Metrics, Optimization and Management of SEO projects.<\/li>\n<li>Copywriting for SEO.<\/li>\n<li>Mobile Apps &amp; ASO.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation\n<ul>\n<li>Web Analytics How to measure and optimize critical business processes<br \/>\nour website (+ mobile analytics).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 3 SEM AND DIGITAL MEDIA\n<ul>\n<li>SEM - Search Engine Marketing - Search Engine Marketing (SEM): Basics, Options and Points<br \/>\nimportant in the SEM Strategy.<\/p>\n<ul>\n<li>Development and Application of SEM Strategy.<\/li>\n<li>Advanced settings in Google Adwords and Adwords Editor.<\/li>\n<li>SEM applied to E-Commerce: Gooogle Shopping, Amazon Ads and<br \/>\nGoogle Mobile.<\/li>\n<li>Other options in SEM: Google Display Network, YouTube and Bing Ads.<\/li>\n<\/ul>\n<\/li>\n<li>Digital media\n<ul>\n<li>E-mail Marketing.<\/li>\n<li>Affiliate Marketing.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 4 SOCIAL MEDIA\n<ul>\n<li>Design, planning and analytics in a social media strategy.\n<ul>\n<li>ORM and Social Listening.<\/li>\n<li>Facebook.<\/li>\n<li>Instagram.<\/li>\n<li>Twitter<\/li>\n<li>Planning of Social Ads campaigns on FB + Instagram and Twitter.<\/li>\n<li>LinkedIn.<\/li>\n<li>Youtube.<\/li>\n<li>Pinterest, Snapchat, Spoty, WhatsApp &amp; trends and innovation in social media.<\/li>\n<li>Blog Marketing.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 5 DISPLAY AND PLANNING\n<ul>\n<li>\n<ul>\n<li>Strategy and Media Planning.<\/li>\n<li>Metrics and analysis of investment results in digital media.<\/li>\n<li>Display.<\/li>\n<li>Strategic Programmatic Purchase.<\/li>\n<li>Technical Programmatic Purchase.<\/li>\n<li>Main techniques for the creation and optimization of Landing Pages.<\/li>\n<li>Creativity in Copy and Art.<\/li>\n<li>Digital TV.<\/li>\n<li>Legal aspects of the field of marketing, advertising and digital content.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 6 MARKETING AUTOMATION, IA &amp; BIG DATA\n<ul>\n<li>Inbound Marketing.\n<ul>\n<li>Marketing Automation.<\/li>\n<li>The new media ecosystem and the data implications: the DMP.<\/li>\n<li>Big data applied to marketing.<\/li>\n<li>AI applied to marketing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>MODULE 7 ELECTRONIC COMMERCE\n<ul>\n<li>Electronic Commerce Strategy\n<ul>\n<li>Strategic Plan for Electronic Commerce.<\/li>\n<li>Omnichannel and digitalization of the point of sale.<\/li>\n<li>E-commerce as an internationalization opportunity.<\/li>\n<\/ul>\n<\/li>\n<li>Project presentation<\/li>\n<li>Critical aspects for the creation and development of an e-commerce\n<ul>\n<li>Technological solutions in ecommerce.<\/li>\n<li>Ecommerce sales and conversion funnel optimization.<\/li>\n<li>Means of payment and customer service in ecommerce.<\/li>\n<li>Logistics in ecommerce.<\/li>\n<li>E-commerce Performance: Financial Analysis in commerce<br \/>\nelectronic.<\/li>\n<li>How to sell on Amazon and its ecosystem.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>FINAL WORK OF MASTER\n<ul>\n<li>TFM<br \/>\nThe objective of the TFM is to give the student the opportunity to apply the knowledge and experience acquired during the program.<br \/>\nDuring the development of the project, the student is expected to work self-taught and learn to self-manage with support from the academic and professional environment.<br \/>\nThe tasks are based on individual work, with the aim of developing the skills and professional competencies required to successfully implement research and digital business projects.<br \/>\nTo guarantee quality in the execution and the results of the TFM, each student will be assigned a dedicated tutor during the TFM.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Precio-del-master-en-marketing-digital\"><\/span>Price of the master in digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the page <a href=\"https:\/\/formaciondigital.esic.edu\/master-en-marketing-digital-nacional\/?originCampaignId=7010N000000mp39QAA&amp;gclid=CjwKCAjwm_P5BRAhEiwAwRzSOybIs3rmWxC037eeT6YD6B56b4hqXQFVpy3ESM4N2RHfGJfDO-ixThoCytkQAvD_BwE\" rel=\"nofollow\">master&#039;s degree officer<\/a> The master has a duration of 9 months and a cost of <strong>19.200 \u20ac<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alternativas-a-INESEM\"><\/span>Alternatives to INESEM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are looking for some business training, you may be interested in seeing our article about\u00a0<a href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/eneb\/\" data-wpel-link=\"internal\">Barcelona European Business School<\/a>\u00a0. Within its range of training you can find more than 30 master&#039;s degrees with degrees issued by the ENEB itself and the Isabel I de Castilla University.<\/p>","protected":false},"excerpt":{"rendered":"<p>ESIC y sus programas master aparecen sistem\u00e1ticamente en los principales rankings, elaborados por instituciones y medios de comunicaci\u00f3n nacionales e internacionales del sector, reconociendo la calidad de sus programas y&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1350],"tags":[],"class_list":["post-78839","post","type-post","status-publish","format-standard","category-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Esic master en marketing digital - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"ESIC y sus programas master aparecen sistem\u00e1ticamente en los principales rankings, elaborados por instituciones y medios de comunicaci\u00f3n nacionales e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esic master en marketing digital\" \/>\n<meta property=\"og:description\" content=\"ESIC y sus programas master aparecen sistem\u00e1ticamente en los principales rankings, elaborados por instituciones y medios de comunicaci\u00f3n nacionales e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/formacion\/esic-master-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T00:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/08\/Master-marketing-digital-esic-8181785-7739279-7799127.jpg\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Esic master en marketing digital\",\"datePublished\":\"2022-07-28T00:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/\"},\"wordCount\":1152,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Master-marketing-digital-esic-8181785-7739279-7799127.jpg\",\"articleSection\":[\"Formaci\u00f3n\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/formacion\\\/esic-master-marketing-digital\\\/\",\"name\":\"Esic master en marketing digital - 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