{"id":67314,"date":"2022-09-20T02:29:09","date_gmt":"2022-09-20T00:29:09","guid":{"rendered":"http:\/\/rmarketingdigital.com\/?p=67314"},"modified":"2019-12-04T10:14:52","modified_gmt":"2019-12-04T13:14:52","slug":"guerrilla-marketing","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/","title":{"rendered":"Guerrilla Marketing: Until conversion always!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#%C2%BFQue-es-el-marketing-de-guerrilla\" >What is guerilla marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Tipos-de-marketing-de-guerrilla\" >Types of guerilla marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Ejemplos-de-marketing-de-guerrilla-para-inspirar-su-marca\" >Guerrilla Marketing Examples to Inspire Your Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Frontline\" >Frontline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Unicef\" >Unicef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#GoldenToe\" >Goldentoe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Guerrillas-en-la-naturaleza\" >Guerrillas in the wild<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Marketing-de-guerrillas-en-redes-sociales\" >Guerrilla marketing on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#Podemos-mejorar-tu-presencia-online\" >We can improve your online presence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/#%C2%BFTe-ayudamos-con-tu-estrategia-de-marketing-digital\" >Can we help you with your digital marketing strategy?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"wp-block-paragraph\">The word &quot;guerrilla&quot; seems very intense. It conjures up images of rebellion and conflict. Let&#039;s put it next to the word &quot;marketing,&quot; and it makes a lot of people ask, &quot;Huh?&quot;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Guerrilla marketing is not a combative form of communication. After all, that would be very damaging, which violates the input methodology. In fact, it is actually a very unconventional form of inbound marketing, as it creates brand awareness among large audiences, without interrupting them.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, because it is so unconventional, it is not the easiest concept to explain. Guerrilla marketing is often best understood when you look at it.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We will start with some basics about its origin and how it works, followed by a review of how it has been carried out successfully.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" class=\"wp-image-67319\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png 940w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-300x251.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-768x644.png 768w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-14x12.png 14w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-el-marketing-de-guerrilla\"><\/span>What is guerilla marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Roots of war<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When we hear the term &quot;guerrilla marketing,&quot; it is hard not to think of the <strong>guerrilla warfare<\/strong>, which makes sense, since that&#039;s where this style of marketing got its name. In the context of war, guerrilla tactics are highly dependent on the <strong>surprise element<\/strong>. Think: &quot;Ambushes, sabotage, raids.&quot;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But how does that translate into the work we do every day? In marketing, guerrilla techniques mainly play on the element of surprise. It is proposed to create<strong> highly unconventional campaigns<\/strong> that they catch people unexpectedly in the course of their daily routines. We will see some examples below.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books on guerilla tactics in various professional areas. Of course, at the time, marketing in general seemed very different, and although guerrilla marketing is still used today, <strong>the ever-growing digital landscape is changing what it seems<\/strong>. &gt;&gt;&gt;<a href=\"http:\/\/rmarketingdigital.com\/en\/publicidad-redes-sociales-facebook-instagram\/\">See Social Media Advertising<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Economic<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What marketers \/ marketers really enjoy about guerrilla marketing is its nature of <strong>low cost<\/strong>. The real investment here is creative and intellectual; Nevertheless, <strong>its implementation does not have to be expensive.<\/strong> It is an investment of time, but not of money, per se.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In a way <strong>guerrilla marketing works by reusing your audience&#039;s current environment<\/strong>. Think and find out which segments can be reused to include your brand.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos-de-marketing-de-guerrilla\"><\/span>Types of guerilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As special as it may sound, there are actually a few subcategories of guerilla marketing:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Outdoor guerilla marketing.<\/strong> Add something to pre-existing urban settings, like putting something removable on a statue or placing temporary artwork on sidewalks and streets.<\/li>\r\n<li><strong>Indoor guerilla marketing. <\/strong> Similar to outdoor guerrilla marketing, it only takes place indoors like train stations, shops, and college campus buildings.<\/li>\r\n<li><strong>Guerrilla Marketing Ambush Event. <\/strong> Leveraging the audience of an event in progress, such as a concert or sports game, to promote a product or service in a remarkable way, usually <em>without the permission of the event sponsors<\/em>.<\/li>\r\n<li><strong>Experiential guerilla marketing.<\/strong> All of the above, but executed in a way that requires the public to interact with the brand.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We know that without context the whole idea of guerilla marketing can be a bit confusing, so let&#039;s see how it&#039;s been executed by a few other brands.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos-de-marketing-de-guerrilla-para-inspirar-su-marca\"><\/span>Guerrilla Marketing Examples to Inspire Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Generosity<\/em><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"453\" class=\"wp-image-67315 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02.jpg\" alt=\"guerrilla marketing\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02.jpg 450w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-298x300.jpg 298w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-150x150.jpg 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-100x100.jpg 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-140x140.jpg 140w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-12x12.jpg 12w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-120x120.jpg 120w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Bounty brand of paper towels. By installing life-size &quot;clutter&quot; on the streets of New York, he found a unique way to advertise his product and the solution it provides, <strong>with minimal words.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We can ask ourselves, &quot;Couldn&#039;t a concise billboard ad accomplish the same thing?&quot; Well not really. <strong>Culturally, we are beginning to opt for all possible ways to eradicate advertisements from our lives.<\/strong>. This campaign, unlike an ad, is not so easy to ignore. After all, if you came across a melted pallet the size of your mattress on your way to work, would you stop and look? Sure we would.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Big Bottom Line: Identify the biggest problem your product or service solves. Then find an unconventional way to convey that to the audience, preferably without words.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Big Bottom Line: Think about the things your audience might go through every day and have those things do something unexpected and interactive.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frontline\"><\/span><em>Frontline<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The image alone, in itself, is itchy. This is because Frontline, the makers of flea and tick prevention products for dogs, were able to fill the entire floor of this large public space with this image. The brand knew that many people walk through that space every day, and that a good number of people would also see it from the upper levels of the building, creating the illusion of dogs and insects. It&#039;s hard to miss it and not look twice.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Again, this campaign is different from traditional marketing, because it&#039;s not about putting a single message somewhere that is likely to be ignored. Creates a form of accidental human interaction that reminds the viewer of what the product does. This creates a link.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Big Bottom Line: Find out how people might inadvertently engage with your marketing messages. While your product or service may not address the problem of, for example, removing insects, there are ways to get people to be a part of the campaign.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"468\" class=\"wp-image-67316 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline.jpg\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline.jpg 600w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline-300x234.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline-15x12.jpg 15w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unicef\"><\/span><em>Unicef<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TtOQda0aKIc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That is why this guerrilla marketing campaign by the aid organization UNICEF resonated. He posed the question, &quot;What if those water bottles you waste money on get filled with dirty water?&quot; It was a way of reminding the privileged masses that in too many parts of the world, entire populations do not have access to clean water.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">So instead of frivolously spending that money on bottled water, UNICEF suggested putting it into efforts to bring clean water to these areas. He did this by creating makeshift vending machines that sold dirty bottled water, with each button labeled a disease caused by a lack of clean drinking water.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Big Bottom Line: Guerrilla marketing works in the nonprofit sector too. And while scary and sad images are often a powerful way to communicate your mission, there is a way to convey it by creating something less direct and interactive for your audience.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GoldenToe\"><\/span><em>Goldentoe<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"314\" class=\"wp-image-67318 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city.jpg\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city.jpg 667w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city-300x141.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city-18x8.jpg 18w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is so simple, in theory, that it sounds like fiction. But when the GoldToe brand needed a way to tease and promote the launch of its new underwear, that&#039;s exactly what it did - it casually placed these new garments on statues \/ monuments throughout New York. Hopefully those bull-sized briefs were made from leftover fabrication fabric, which helps make this campaign even more budget-friendly.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The big conclusion: don&#039;t overthink it. Sometimes what seems like the dumbest idea can be the best.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guerrillas-en-la-naturaleza\"><\/span>Guerrillas in the wild<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Is it starting to make a little more sense?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When we set out to write this post, we were disappointed by only one element - we found virtually no B2B examples. That does not mean that it is impossible within that sector. It just requires extra creativity.<\/p>\r\n\r\n\r\n\r\n<h2 data-fontsize=\"18\" data-lineheight=\"27\"><span class=\"ez-toc-section\" id=\"Marketing-de-guerrillas-en-redes-sociales\"><\/span>Guerrilla marketing on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"wp-block-paragraph\">Route<em>\u00a0digital\u00a0<\/em>is the ideal platform to carry out Guerrilla Marketing actions:<\/p>\r\n<ul>\r\n<li>Connection between offline and digital<\/li>\r\n<li>Wide and growing penetration of the Internet and Social Networks<\/li>\r\n<li>Possibility of segmenting and reaching a qualified audience<\/li>\r\n<li>Possibility of interaction with the public<\/li>\r\n<li>Low cost communication and in any case cheaper<\/li>\r\n<li>Great potential for stocks to go viral<\/li>\r\n<li>Measurement of results with precision and immediacy<\/li>\r\n<\/ul>\r\n<p>Hopefully, you will be able to draw inspiration from these examples, especially if you are promoting a smaller brand. Remember: catch people where they are and insert your brand there. Don&#039;t interrupt, but invite them to participate.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\n\t\t<div id=\"fws_6ab61dc586ed5\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6ab61dc58cc28\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-gradient-text\" data-direction=\"diagonal\" data-color=\"extra-color-gradient-1\" style=\"\"><h2><span class=\"ez-toc-section\" id=\"Podemos-mejorar-tu-presencia-online\"><\/span>We can improve your online presence<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6ab61dc58da31\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: 60px; padding-bottom: 0px; --row-bg-color: #f2f2f2;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f2f2f2; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:80px;\"  data-height=\"80\" data-front=\"\" data-style=\"curve\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 0 c 0 0 200 50 500 50 s 500 -50 500 -50 v 101 h -1000 v -100 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-cfc=\"true\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"transform:  translateY(-50%);\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6ab61dc58e3e4\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  translate_y_-50pct\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\" color: #ffffff;margin-top: 15px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text has-animation padding-5-percent\" data-cfc=\"true\" data-using-bg=\"true\" data-shadow=\"x_large_depth\" data-border-radius=\"20px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ff1053\" data-bg-opacity=\"1\" data-animation=\"flip-in-vertical\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ff1053;\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div><h3 style=\"text-align: center;font-family:Nunito;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" ><span class=\"ez-toc-section\" id=\"%C2%BFTe-ayudamos-con-tu-estrategia-de-marketing-digital\"><\/span><a href=\"https:\/\/m.me\/rmarketingdigital\">Can we help you with your digital marketing strategy?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><a class=\"nectar-button large see-through-2\"  role=\"button\" style=\"margin-top: 30px; margin-bottom: 1px; border-color: #ffffff; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/m.me\/rmarketingdigital\" data-color-override=\"#ffffff\"  data-hover-color-override=\"#ffffff\" data-hover-text-color-override=\"#000000\"><span>Request a quote<\/span><\/a><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La palabra \u00abguerrilla\u00bb, parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra \u00abmarketing\u00bb, y hace que mucha gente pregunte: \u00ab\u00bfEh?\u00bb El marketing de guerrilla&#8230;<\/p>","protected":false},"author":1,"featured_media":67319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767],"tags":[],"class_list":["post-67314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de Guerrilla: Hasta la conversi\u00f3n siempre! - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"La palabra &quot;guerrilla&quot;, parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra &quot;marketing&quot;, y hace que mucha gente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre!\" \/>\n<meta property=\"og:description\" content=\"La palabra &quot;guerrilla&quot;, parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra &quot;marketing&quot;, y hace que mucha gente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T00:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre!\",\"datePublished\":\"2022-09-20T00:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/\"},\"wordCount\":1916,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/marketing-de-guerrila-ejemplo.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/\",\"name\":\"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre! - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/marketing-de-guerrila-ejemplo.png\",\"datePublished\":\"2022-09-20T00:29:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"description\":\"La palabra \\\"guerrilla\\\", parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra \\\"marketing\\\", y hace que mucha gente\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/marketing\\\/guerilla-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/marketing-de-guerrila-ejemplo.png\",\"contentUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/marketing-de-guerrila-ejemplo.png\",\"width\":940,\"height\":788,\"caption\":\"marketing-de-guerrila-ejemplo\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\",\"name\":\"R Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"caption\":\"R Marketing Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guerrilla Marketing: Up to Conversion Always! - R Marketing Digital","description":"The word &quot;guerrilla&quot; seems very intense. It conjures up images of rebellion and conflict. Let&#039;s put it next to the word &quot;marketing&quot;, and it makes a lot of people","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre!","og_description":"La palabra \"guerrilla\", parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra \"marketing\", y hace que mucha gente","og_url":"https:\/\/rmarketingdigital.com\/en\/marketing\/guerrilla-marketing\/","og_site_name":"R Marketing Digital","article_published_time":"2022-09-20T00:29:09+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png","type":"image\/png"}],"author":"R Marketing Digital","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/#article","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/"},"author":{"name":"R Marketing Digital","@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e"},"headline":"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre!","datePublished":"2022-09-20T00:29:09+00:00","mainEntityOfPage":{"@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/"},"wordCount":1916,"image":{"@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/","url":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/","name":"Guerrilla Marketing: Up to Conversion Always! - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/#primaryimage"},"image":{"@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png","datePublished":"2022-09-20T00:29:09+00:00","author":{"@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e"},"description":"The word &quot;guerrilla&quot; seems very intense. It conjures up images of rebellion and conflict. Let&#039;s put it next to the word &quot;marketing&quot;, and it makes a lot of people","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rmarketingdigital.com\/de\/marketing\/guerilla-marketing\/#primaryimage","url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png","contentUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png","width":940,"height":788,"caption":"marketing-de-guerrila-ejemplo"},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digital Marketing","description":"SEO Agency | Advertising social networks | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e","name":"R Digital Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","caption":"R Marketing Digital"}}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts\/67314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/comments?post=67314"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts\/67314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media\/67319"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media?parent=67314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/categories?post=67314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/tags?post=67314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}