{"id":137389,"date":"2022-09-17T05:27:08","date_gmt":"2022-09-17T03:27:08","guid":{"rendered":"https:\/\/rmarketingdigital.com\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/"},"modified":"2021-07-20T14:52:01","modified_gmt":"2021-07-20T12:52:01","slug":"blanco-y-negro-en-tus-fotos-de-instagram","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/","title":{"rendered":"Black and white on your Instagram photos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#Consejos-para-impulsar-tu-tecnica-de-blanco-y-negro-en-Instagram\" >Consejos para impulsar tu t\u00e9cnica de blanco y negro en Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#1-%E2%80%93-Composicion\" >1 &#8211; Composici\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#2-%E2%80%93-Alto-contraste\" >2 &#8211; Alto contraste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#3-%E2%80%93-Siluetas\" >3 &#8211; Siluetas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#4-%E2%80%93-Formas\" >4 &#8211; Formas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#5-%E2%80%93-Patrones\" >5 &#8211; Patrones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#6-%E2%80%93-Texturas\" >6 &#8211; Texturas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#7-%E2%80%93-Sombras\" >7 &#8211; Sombras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#8-%E2%80%93-Paisajes\" >8 &#8211; Paisajes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/instagram\/blanco-y-negro-en-tus-fotos-de-instagram\/#9-%E2%80%93-Retoque-digital\" >9 &#8211; Retoque digital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p>Las fotograf\u00edas en blanco y negro disponen algo especial, en muchos casos logran transmitir m\u00e1s que una imagen en color.  Pr\u00e1cticamente todos los usuarios de Instagram comparten algunas publicaciones en escala de grises e inclusive podemos hallar muchos perfiles dedicados exclusivamente a este tipo de fotograf\u00eda.<\/p>\n<p>Las im\u00e1genes en blanco y negro funcionan muy bien y consiguen muy buenas cifras de engagement.<\/p>\n<p>A pesar de todo, no todas las fotos funcionan bien en escala de grises, para dominar <strong>blanco y negro en tus fotos de Instagram<\/strong> Es muy importante conocer esta t\u00e9cnica y cu\u00e1les son las mejores situaciones para utilizarla.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consejos-para-impulsar-tu-tecnica-de-blanco-y-negro-en-Instagram\"><\/span><strong>Consejos para impulsar tu t\u00e9cnica de blanco y negro en Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay muchos usuarios que no pueden hacer que sus fotograf\u00edas en blanco y negro tengan un impacto visual.  Hay una serie de factores a tener en cuenta antes de realizar una fotograf\u00eda en blanco y negro, por ello deseamos darte algunos consejos que te ayudar\u00e1n a mejorar tu t\u00e9cnica y alcanzar el efecto que pretendes.<\/p>\n<p><img alt='fotos-blanco-negro-instagram-9473027' class=\"aligncenter size-full wp-image-3392 lazyload\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027.jpg' alt=\"Crea fotos en blanco y negro para Instagram\" width='380' height='380' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027.jpg 380w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-300x300.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-150x150.jpg 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-12x12.jpg 12w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-100x100.jpg 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-140x140.jpg 140w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-350x350.jpg 350w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-120x120.jpg 120w' sizes='(max-width: 380px) 100vw, 380px'><\/p>\n<p><noscript><img alt='fotos-blanco-negro-instagram-9473027' class=\"aligncenter size-full wp-image-3392 lazyload\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027.jpg' alt=\"Crea fotos en blanco y negro para Instagram\" width='380' height='380' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027.jpg 380w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-300x300.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-150x150.jpg 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-12x12.jpg 12w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-100x100.jpg 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-140x140.jpg 140w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-350x350.jpg 350w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/07\/fotos-blanco-negro-instagram-9473027-120x120.jpg 120w' sizes='(max-width: 380px) 100vw, 380px'><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-%E2%80%93-Composicion\"><\/span>1 &#8211; Composici\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como ya hemos comentado en otras ocasiones, la composici\u00f3n de una fotograf\u00eda es determinante a la hora de obtener el impacto visual deseado.  En el caso de fotograf\u00edas en blanco y negro, conviene buscar composiciones sencillas, en las que el sujeto fotografiado sea de forma clara distinto del fondo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-%E2%80%93-Alto-contraste\"><\/span>2 &#8211; Alto contraste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Busca encuadres con contrastes muy marcados, fotograf\u00edas con zonas muy oscuras en las que predomina el negro y otras zonas muy brillantes con grises muy claros o blancos son mucho m\u00e1s potentes que las que contienen una escala de grises muy parecida que adem\u00e1s dificulta distinguir objetos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-%E2%80%93-Siluetas\"><\/span>3 &#8211; Siluetas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cree siluetas colocando el foco detr\u00e1s del sujeto que est\u00e1 fotografiando.  Una silueta oscura frente a un fondo claro puede agregar fuerza y \u200b\u200bmisterio a tus fotos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-%E2%80%93-Formas\"><\/span>4 &#8211; Formas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Busque marcos que contengan formas geom\u00e9tricas n\u00edtidas, tri\u00e1ngulos, c\u00edrculos o b\u00e1sicamente l\u00edneas simples.  El blanco y negro har\u00e1 que estas formas se acent\u00faen, resaltando los bordes por el contraste de brillo y aumentando la relevancia de estos en la composici\u00f3n.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 400px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\"><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5-%E2%80%93-Patrones\"><\/span>5 &#8211; Patrones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los patrones repetitivos o las impresiones compuestas por l\u00edneas n\u00edtidas u otras formas m\u00e1s complejas con un fuerte contraste crean un efecto abstracto que puede mejorar el impacto visual de sus fotos en blanco y negro.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-%E2%80%93-Texturas\"><\/span>6 &#8211; Texturas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Busca texturas interesantes para el fondo de tus fotos e intenta iluminarlas con una luz fuerte que resalte sus sombras y aumente el \u00abefecto 3D\u00bb para crear un mayor contraste en tus fotos en blanco y negro.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-%E2%80%93-Sombras\"><\/span>7 &#8211; Sombras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Las sombras son uno de los \u00edtems m\u00e1s importantes de la fotograf\u00eda en blanco y negro.<\/strong>, pudiendo convertirse en el elemento principal de esta.  Busca tonalidades muy oscuras en las que predominan los negros para que tus fotos tengan un aspecto m\u00e1s interesante y misterioso.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-%E2%80%93-Paisajes\"><\/span>8 &#8211; Paisajes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando tomamos fotograf\u00edas de paisajes en blanco y negro, el cielo se torna m\u00e1s importante.  Aprovecha los contrastes y las formas de las nubes para alcanzar un efecto m\u00e1s dram\u00e1tico en tu captura.  No es recomendable fotografiar cielos despejados, dado que la foto perder\u00e1 mucha fuerza y \u200b\u200bno transmitir\u00e1 nada.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-%E2%80%93-Retoque-digital\"><\/span>9 &#8211; Retoque digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si sueles tomar tus fotos en color para posteriormente convertirlas en blanco y negro, es recomendable incrementar el contraste con cualquier aplicaci\u00f3n de retoque digital.  Adem\u00e1s puede agregar un punto de luz artificial para incrementar el contraste entre las luces y las sombras.<\/p>\n<\/p>\n<p>En definitiva, el contraste juega el papel m\u00e1s importante en este tipo de fotograf\u00eda, a\u00fan cuando siempre hay que tener en cuenta otras cosas como la composici\u00f3n y el encuadre.  Esperamos que estos consejos te ayuden a mejorar <strong>blanco y negro en tus fotos de Instagram<\/strong> y as\u00ed llamar la atenci\u00f3n de tus followers.<\/p>\n<p>Ah !!  Y, decididamente, no olvides etiquetar tus fotos en blanco y negro con el hashtag. <em>#blanco y negro<\/em> o <em>#bnw<\/em> \ud83d\ude09<\/p>\n<style><![CDATA[ ins.adsbygoogle { background: transparent !important; } ]]><\/style>\n<p><span class=\"cp-load-after-post\"><\/span><\/div>\n<p><script type=\"979cec0a83712fa2f16da775-text\/javascript\"> !function(f,b,e,v,n,t,s)\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];\n s.parentNode.insertBefore(t,s)}(window, document,'script',\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '521963011680644');\n fbq('track', 'PageView'); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las fotograf\u00edas en blanco y negro disponen algo especial, en muchos casos logran transmitir m\u00e1s que una imagen en color. Pr\u00e1cticamente todos los usuarios de Instagram comparten algunas publicaciones en&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1368],"tags":[],"class_list":["post-137389","post","type-post","status-publish","format-standard","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blanco y negro en tus fotos de Instagram - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Las fotograf\u00edas en blanco y negro disponen algo especial, en muchos casos logran transmitir m\u00e1s que una imagen en color. 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