{"id":129712597,"date":"2023-05-12T16:14:24","date_gmt":"2023-05-12T14:14:24","guid":{"rendered":"https:\/\/rmarketingdigital.com\/?p=129712597"},"modified":"2023-05-12T16:24:54","modified_gmt":"2023-05-12T14:24:54","slug":"the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/","title":{"rendered":"The Future of Digital Asset Management: Trends and Predictions for 2023 and Beyond"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#What-Is-Digital-Asset-Management\" >What Is Digital Asset Management?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#DAM-Trends-Predictions-for-2023-and-Beyond\" >DAM Trends &amp; Predictions for 2023 and Beyond<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#1-More-AI-Based-DAM-Solutions-and-Automation\" >1.\u00a0\u00a0\u00a0 More AI-Based DAM Solutions and Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#2-Add-Omnichannel-Content-Platforms\" >2.\u00a0\u00a0\u00a0 Add Omnichannel Content Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#3-Support-System-Integrations\" >3.\u00a0\u00a0\u00a0 Support System Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#4-Become-Specialized\" >4.\u00a0\u00a0\u00a0 Become Specialized<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Can your company create, store, distribute, or archive digital assets with ease? If you need help with handling and keeping track of your digital assets, consider a cloud-based management solution for digital assets. Keep reading to discover <a href=\"https:\/\/brandfolder.com\/resources\/what-is-digital-asset-management\/\">what digital asset management (DAM)<\/a> entails and DAM projections for the future and how to leverage them for success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-Is-Digital-Asset-Management\"><\/span>What Is Digital Asset Management?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital asset management refers to the centralized toolset used to manage a company&#8217;s digital assets. The management process involves using software to organize, store, distribute, retrieve, and archive digital assets. It also tracks each file and gathers insights about the asset&#8217;s performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-129712599 aligncenter\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026.png\" alt=\"the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\" width=\"771\" height=\"556\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026.png 771w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026-300x216.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026-768x554.png 768w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026-16x12.png 16w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/>Naturally, anyone new to the field would want to know what we mean by digital assets. The term \u00abdigital assets\u00bb refers to <a href=\"https:\/\/rmarketingdigital.com\/en\/negocios\/tangible-and-intangible-resources-in-the-company-2\/\">intangible products<\/a> created and held in digital form and with a value attached to them. Digital products without any value attached to them are not considered assets.<\/p>\n<p>Common digital assets include:<\/p>\n<ul>\n<li>Audio<\/li>\n<li>Video<\/li>\n<li>Images<\/li>\n<li>Slide decks<\/li>\n<li>Copy<\/li>\n<li>Documents<\/li>\n<li>Ebooks<\/li>\n<li>Online catalogs<\/li>\n<li>Offers<\/li>\n<\/ul>\n<p>DAM vendors often provide custom system solutions to meet each user&#8217;s needs. But all these solutions operate on similar principles.<\/p>\n<ul>\n<li><strong>They provide unlimited storage for client assets: <\/strong>DAM storage solutions are cloud-based. Therefore, users can access assets on demand from anywhere. The software has a file backup feature to protect against asset damage or loss.<\/li>\n<li><strong>They support collaboration:<\/strong> DAM solutions allow teams to edit files and communicate within the platform, making collaboration easy. They also support integration with other systems and technologies so users can create products seamlessly from a single platform.<\/li>\n<li><strong>They simplify asset organization:<\/strong> Users can sort through files, add metadata tags, assign permissions, set asset expiration dates, and check the asset&#8217;s version history. The software&#8217;s organization tools have filter and search capabilities that allow users to detect and remove duplicate content.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"DAM-Trends-Predictions-for-2023-and-Beyond\"><\/span>DAM Trends &amp; Predictions for 2023 and Beyond<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/fintech\/digital-assets\/worldwide\">Statista reports<\/a> that digital assets user penetration will hit 12.5% by 2027, with the total number of users rising to 994.3 million. As businesses expand their digital asset portfolio, they&#8217;ll count on DAM solutions to oversee their digital real estate.<\/p>\n<p>And that means DAM experts must tailor their solutions to match the rapidly growing and changing user landscape. Below, we discuss the trends we&#8217;re likely to see in the coming years as DAM vendors align their offerings with user demands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-More-AI-Based-DAM-Solutions-and-Automation\"><\/span>1.\u00a0\u00a0\u00a0 More AI-Based DAM Solutions and Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The growing artificial intelligence field will have an impact on DAM operations. Vendors will embrace automation and AI tools that:<\/p>\n<ul>\n<li>Help with real-time asset performance tests<\/li>\n<li>Identify better-performing assets<\/li>\n<li>Assist with content creation<\/li>\n<\/ul>\n<p>It&#8217;s hard to pinpoint the exact direction AI solutions for DAM will take, but the three points above are good starting points. Many businesses are already using AI technology to create content. So this trend can only grow upward from here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Add-Omnichannel-Content-Platforms\"><\/span>2.\u00a0\u00a0\u00a0 Add Omnichannel Content Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traditionally, DAM systems used a single repository to manage assets. Many of them stored or archived assets in different locations. That was then.<\/p>\n<p>Modern-day demand for multimedia content changes all that. DAM solutions that carry the day will be those that support omnichannel activation. DAM vendors will need to invest in systems that:<\/p>\n<ol>\n<li>Are robust and scalable to accommodate high numbers of assets<\/li>\n<li>Offer support for multimedia assets to accommodate the diverse range of media assets<\/li>\n<li>Use advanced analytics tools to measure multimedia performance and effectiveness across channels in real-time<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"3-Support-System-Integrations\"><\/span>3.\u00a0\u00a0\u00a0 Support System Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DAM solutions will continue integrating third-party applications and systems to allow users to create and edit content from a single portal. Rather than creating assets on different programs and uploading the same to the DAM application, users can do everything from the DAM platform. This strategy saves time, is cost-effective, and prevents lag and incompatibility challenges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Become-Specialized\"><\/span>4.\u00a0\u00a0\u00a0 Become Specialized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To stay relevant, digital asset management companies must keep rebuilding their systems to create space for more automation, scaling, and AI integration. Digital asset management professionals stuck with old systems may need to catch up to counterparts who are using more modern solutions.<\/p>\n<p>Upgrading the DAM system is costly and can take a while to accomplish. As a workaround to the rebuilding and upgrading challenge, DAM vendors can specialize in a specific area.<\/p>\n<p>For example, they may not add an omnichannel content platform. But they can rebuild their system to offer unlimited scalability. So even though they won&#8217;t be the service provider of choice for heavy users of multimedia content, they&#8217;ll be the preferred vendor for users with an extensive digital asset footprint.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital asset management solutions will continue to grow as demand for digital assets increases across all business sectors. Businesses that understand what the future of DAM looks like know what to look for in a DAM solution. They are therefore poised to pick a DAM system that matches their needs.<\/p>","protected":false},"excerpt":{"rendered":"Can your company create, store, distribute, or archive digital assets with ease? If you need help with handling and keeping track of your digital assets, consider a cloud-based management solution...","protected":false},"author":1,"featured_media":129712599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[692],"tags":[1470],"class_list":["post-129712597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-herramientas","tag-cmp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Digital Asset Management: Trends and Predictions for 2023 and Beyond - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Digital Asset Management: Trends and Predictions for 2023 and Beyond\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/tools\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T14:14:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T14:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2023\/05\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"771\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"The Future of Digital Asset Management: Trends and Predictions for 2023 and Beyond\",\"datePublished\":\"2023-05-12T14:14:24+00:00\",\"dateModified\":\"2023-05-12T14:24:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/\"},\"wordCount\":3869,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/The-Future-of-Digital-Asset-Management-Trends-and-Predictions-for-2023-and-Beyond-1289026.png\",\"keywords\":[\"CMP\"],\"articleSection\":[\"Herramientas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/herramientas\\\/the-future-of-digital-asset-management-trends-and-predictions-for-2023-and-beyond\\\/\",\"name\":\"The Future of Digital Asset Management: Trends and Predictions for 2023 and Beyond - 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