{"id":69878,"date":"2022-06-22T13:47:27","date_gmt":"2022-06-22T11:47:27","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/impresiones-de-pagina-pi\/"},"modified":"2024-10-28T22:50:50","modified_gmt":"2024-10-28T21:50:50","slug":"impresiones-de-pagina-pi","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/impresiones-de-pagina-pi\/","title":{"rendered":"Page Impressions (PI)"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The <b>page impressions<\/b> (<i>PI - Page Impressions<\/i> in English) is a definition used in the <b>Web Analytics<\/b>. This term refers to the display of an HTML document through a browser. Thus, the <b>PI<\/b> It is also known many times as <i><b>&quot;Display \/ search&quot;<\/b><\/i> (visualization in the SERPs but without having access to said result: if the user accesses then it is no longer an impression, but a visit). When they register <b>impressions<\/b> they are not assigned to specific users. A user can visit various websites and create various <b>impressions<\/b> of web.\n<\/p>\n<p>Since through the <b>impressions<\/b> You can get a lot of information about the behavior of a user and the values obtained are quantitative, indicators such as the number of <i><b>unique visits<\/b><\/i> they turn out to be a good basis for the qualitative analysis of the traffic of a web portal. The <b>impressions<\/b> play an important role in the price of commercial promotion through the model <b>CPM<\/b>.\n<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" data-bs-title=\"Archivo:600x400-Impresionesdepagina-es-01.png\" data-bs-filetimestamp=\"20180424162350\"><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-Page Impressions-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Impresionesdepagina-es-01.png\" width=\"600\" height=\"400\"><\/a>\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Informaci.C3.B3n_General\">General information<\/span><br \/>\n<\/h2>\n<p>When a browser enters a web portal, it downloads the HTML document from the server. At that time, the visit is recorded as <b>Print<\/b> in the File <i>logfile<\/i> from the server. Finally, the <b>impressions<\/b> they are caused automatically when visiting a web portal. Hence, <b>impressions<\/b> they encompass not only the visits of users, but also that of trackers. For this reason, the source of the visit should always be reviewed.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Relevancia_en_el_Marketing\">Relevance in Marketing<\/span><br \/>\n<\/h2>\n<p>The <b>impressions<\/b> They play an important role in the analysis and organization of advertising campaigns. In this circumstance the model of the <b>CPM, Cost Per Thousand<\/b>, as a method to determine the price. Advertiser pays based on traffic, every thousand <b>impressions<\/b>.\n<\/p>\n<p>In this circumstance we talk about the <b>advertising impressions<\/b>, <i>&quot;Ad impressions&quot;.<\/i> Users use the terms indifferently <i>&quot;Ad impressions&quot;<\/i> and <i>&quot;Page impressions&quot;<\/i> despite the fact that <b>impressions<\/b> advertising come from specific campaigns and <b>impressions<\/b> of web are visits in general. Technically it is feasible to have more ad impressions than web impressions.\n<\/p>\n<p>During an advertising campaign, as a <i>banner<\/i>, advertisers can select the quality and type of ad network to use but the <b>CPM<\/b> it is usually maintained as a quantitative basis in connection with the objective to be achieved. In order to align the advertising campaign with the desired conversion, the <b>impressions<\/b> but the <i>targeting<\/i> or the <i>retargeting<\/i>. Apart from this, some campaigns are based on the <b>CPA, Cost per Acquisition<\/b> - Cost per purchase, as performance bases.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Impresiones_en_Google_AdWords\">Impressions in the Google AdWords search engine<\/span><br \/>\n<\/h2>\n<p>Anyone who wants to carry out their advertising campaign through Google AdWords or Bing Ads can adopt the model for their strategy <b>CPM<\/b>. For traditional click-based ads, the <b>impressions<\/b> play only a minor role in calculating the <b>CTR<\/b> since the rate of visits through the ad is counted by the clicks made exclusively on the ad. The same thing happens for him <b>PLA<\/b> (<i>Product Listing Ads<\/i>). If the ad for a specific keyword appears 100 times and only receives one visit, the <b>CTR<\/b> of that announcement will be 1%.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Impresiones_y_SEO\">Impressions and SEO<\/span><br \/>\n<\/h2>\n<p>In SEO the <b>impressions<\/b> They provide information about the visits that the web portal receives. Using this information and the data related to the bounce rate or duration of the visit, it is possible to review whether or not the content of the web portal is attractive to users. A requirement for consistent analysis is that automated visits and bots are excluded from the analysis.\n<\/p>\n<p>If the number of <b>impressions<\/b> of a web portal increases disproportionately, it can be concluded that they come from automatic visits and thus can be prevented with measures such as, for example, the use of <i>robots.txt<\/i> .\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200502154411\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.009 seconds\nPreprocessor visited node count: 15\/1000000\nPreprocessor generated node count: 20\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:42-0!*!0!!es!5!* and timestamp 20200502154411 and revision id 2230\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Page Impressions (PI) is a definition used in web analytics. This term refers to the display of an HTML document by\u2026<\/p>","protected":false},"author":1,"featured_media":69879,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69878","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impresiones de P\u00e1gina (PI) - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/impresiones-de-pagina-pi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impresiones de P\u00e1gina (PI)\" \/>\n<meta property=\"og:description\" content=\"Las impresiones de p\u00e1gina (PI &#8211; Page Impressions en ingl\u00e9s) es una definici\u00f3n usado en la anal\u00edtica web. 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