{"id":69844,"date":"2022-10-04T12:12:41","date_gmt":"2022-10-04T10:12:41","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/recorrido-cognitivo\/"},"modified":"2024-10-28T22:38:47","modified_gmt":"2024-10-28T21:38:47","slug":"recorrido-cognitivo","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/recorrido-cognitivo\/","title":{"rendered":"Cognitive Journey"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The so-called cognitive walkthrough (CW) is a usability inspection method used to test a product in a simulated use situation.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Antecedentes\">Background<\/span><br \/>\n<\/h2>\n<p>The importance of usability and user experience has increased enormously since the early 2000s. At this time, product development also uses its own testing methods. The cognitive journey was a method developed in the 1990s in cognitive science, based on the understanding that people learn through discovery. Cognitive walkthroughs are created with the goal of <b>design a program that the user<\/b> can use almost intuitively.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Pasos_sencillos_e_implementaci.C3.B3n\">Simple steps and implementation<\/span><br \/>\n<\/h2>\n<p>A cognitive journey usually takes place in four stages:\n<\/p>\n<ul>\n<li> <b>Step 1: Preparation <\/b>\n<\/li>\n<\/ul>\n<p>Here the typical user and entire groups are characterized and defined. The sample tasks and the path are then set to certain action sequences that the user must perform.\n<\/p>\n<ul>\n<li> <b>Step 2: Analysis of action sequences<\/b>\n<\/li>\n<\/ul>\n<p>The expert verifies each individual step of a previously defined sequence of actions. In doing so, they question, for example, every user input from a piece of software.\n<\/p>\n<ul>\n<li> <b>Step 3: Detect potential problems<\/b>\n<\/li>\n<\/ul>\n<p>Now the tester tries to detect possible problems throughout the operation. For this, they collect the necessary data, as well as questions about its use.\n<\/p>\n<ul>\n<li> <b>Step 4: Review the user interface<\/b>\n<\/li>\n<\/ul>\n<p>Possible indications for product improvement are taken from the analysis of the previous steps.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Prueba_de_recorrido_cognitivo_vs._prueba_de_usabilidad\">Cognitive walk test vs. usability test<\/span><br \/>\n<\/h2>\n<p>Like usability testing, CW is a method of testing a product&#039;s ease of use. However, it differs significantly from the second mentioned. Here, both methods are briefly contrasted to shed more light on the similarities and differences:\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Ventajas_de_los_recorridos_cognitivos\">Advantages of cognitive tours<\/span><br \/>\n<\/h3>\n<ul>\n<li> Cheap.<\/li>\n<li> Little effort.<\/li>\n<li> Cognitive test method (theoretical).<\/li>\n<li> An expert is usually sufficient.<\/li>\n<li> It can be carried out at an early stage of development.<\/li>\n<li> The goal is to discover how easy it is to learn a product.<\/li>\n<li> Very detailed analysis of the required tasks.<\/li>\n<li> Not rated by &#039;real users.<\/li>\n<li> The evaluation takes place during the simulation.<\/li>\n<li> The users are simulated and are not real.<\/li>\n<\/ul>\n<h3>\n<span class=\"mw-headline\" id=\"Ventajas_de_las_pruebas_de_usabilidad\">Advantages of usability testing<\/span><br \/>\n<\/h3>\n<ul>\n<li> The goal is to improve the ease of use of an existing system.<\/li>\n<li> Empirical test method (practical).<\/li>\n<li> Several test persons involved.<\/li>\n<li> It is only viable at a later stage of development.<\/li>\n<li> Definition of variable tasks.<\/li>\n<li> More complicated test environment (eg eye tracker).<\/li>\n<li> An evaluation is necessary after the test.<\/li>\n<\/ul>\n<h2>\n<span class=\"mw-headline\" id=\"Resultados_concretos\">Concrete results<\/span><br \/>\n<\/h2>\n<p>A cognitive tour can <b>help you design a website or a program<\/b>. For example, these findings can lead to the buttons being repositioned. A CW can also help make the most of the content of a website, for example, by placing additional information on the web portal so that the user can find their way more easily.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Uso\">Use<\/span><br \/>\n<\/h2>\n<p>The benefits of a cognitive tour are versatile. For example, the easy placement of items on the page can increase the time spent on the page. Therefore, in the broadest sense, a CW can also be part of the optimization of a page. At the same time, a website optimized in terms of usability leads to a better user experience and, therefore, <b>more satisfied visitors.<\/b> The commercial web offers higher conversion benefits.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200503045557\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.004 seconds\nPreprocessor visited node count: 27\/1000000\nPreprocessor generated node count: 32\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:681-0!*!0!!es!*!* and timestamp 20200503045557 and revision id 2771\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El llamado recorrido cognitivo (cognitive walkthrough en ingl\u00e9s, CW) es un m\u00e9todo de inspecci\u00f3n de la usabilidad que se usa para probar un producto en una situaci\u00f3n de uso simulado&#8230;.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69844","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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