{"id":69742,"date":"2022-05-04T11:25:58","date_gmt":"2022-05-04T09:25:58","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/marketing-de-guerrilla\/"},"modified":"2024-10-28T22:57:57","modified_gmt":"2024-10-28T21:57:57","slug":"guerrilla-marketing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/guerrilla-marketing\/","title":{"rendered":"Guerrilla marketing"},"content":{"rendered":"

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The Guerrilla marketing<\/b> It is a special version of Marketing that is based on the surprise effect. Its main objective is that the advertising campaign generates an impact on a large scale with the minimum investment.\n<\/p>\n

\nDefinition<\/span>
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The Guerrilla marketing<\/i> is a concept based on unconventional methods that aims to surprise customers<\/b>. The attention it manages to capture from users makes it a very effective strategy that requires little investment compared to other classic measures, such as elaborate and expensive advertising campaigns.\n<\/p>\n

Unconventional and atypical measures are used to make them unpredictable. We must not forget that a specific campaign of Guerrilla marketing<\/b> it should not be repeated, it would lose its wow factor. The main principle is to provoke a reaction in the media, public relations and social networks so that it spreads virally. If the same measures are repeated, the surprise effect would be lost and could even cause negative results since the public would lose interest in the subject.\n<\/p>\n

\"600x400-marketingdeguerrilla-en-01.png\"<\/a>\n<\/p>\n

\nGuerrilla Marketing Objective<\/span>
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The main objective of this type of campaign is to maximize the impact of the advertising campaign. A traditional advertisement struggles for years to be able to generate a large impact on the public and can even end up saturating the public. Every day between 2,500 and 10,000 different advertisements are exposed that try to capture the attention of the public to whom they are directed<\/b>. For this very reason, the main objective of the advertising campaigns of the Guerrilla marketing<\/b> is to provide material that surprises and captures the attention of the masses, thus promoting a \u201cpassapalabra\u201d effect.\n<\/p>\n

\nGuerrilla Marketing Arguments<\/span>
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The guerrilla campaigns<\/b> They are intended to cause a surprise effect and a large-scale dissemination of information: surprise, break taboos or even ridicule the competition.\n<\/p>\n

\nExamples<\/span>
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Right now there are many examples of this type of Marketing. The following examples are part of very successful advertising campaigns:\n<\/p>\n