{"id":69712,"date":"2022-07-09T04:26:07","date_gmt":"2022-07-09T02:26:07","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/embudo-de-conversion-funnel\/"},"modified":"2024-10-28T22:49:32","modified_gmt":"2024-10-28T21:49:32","slug":"embudo-de-conversion-funnel","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/embudo-de-conversion-funnel\/","title":{"rendered":"Conversion Funnel - Funnel"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>A <b>Conversion Funnel<\/b> It covers all the conversion items and is a very useful tool for optimizing the web portal. The term\u00a0<b>Conversion Funnel<\/b>, or <i>Funnel conversion<\/i> in English, it comes from E-Commerce.\n<\/p>\n<p>A <b>conversion<\/b> represents a specific action or &quot;change&quot; such as a visitor making a purchase and becoming a customer. The <b>conversion<\/b> It is measured by the Conversion Ratio which, following the previous example, corresponds to the number of buyers: percentage of visits that have ended up buying something.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Definici.C3.B3n\">Definition<\/span><br \/>\n<\/h2>\n<p>The word <i>&quot;Funnel&quot;<\/i> means funnel, and includes all the steps that users follow from entering a web portal until, for example, they make a purchase. The main goal of getting the most out of the conversion funnel is <b>minimize the number of visitors leaving the web portal so that sales increase<\/b>.\n<\/p>\n<p>The <b>conversion funnel<\/b> It ranges from the moment a user clicks on an ad until the purchase is completed. In each and every one of the sections of the conversion funnel, we also obtain <i>&quot;Micro Conversions&quot;<\/i>.\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-Funnel-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Funnel-es-01.png\" width=\"592\" height=\"393\">\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Ejemplo\">Example<\/span><br \/>\n<\/h3>\n<ul>\n<li> In the first stage the user comes across the well-known &#039;Landing Page. A page designed above all to clearly present a product offer to the user, for example. They are normally used in advertising campaigns since they do not take the user to the main page but directly to the product page where they find all the information and can make the purchase.<\/li>\n<\/ul>\n<ul>\n<li> The second stage is the online form in which the user enters their data such as, for example, the surname, the address of the purchase shipment or the payment data. Using another button, the user reaches the penultimate page where all the information is confirmed.<\/li>\n<\/ul>\n<ul>\n<li> The last stage is about completing the purchase and thus the <b>conversion<\/b> and the conversion ratio increases.<\/li>\n<\/ul>\n<h2>\n<span class=\"mw-headline\" id=\"Posibilidades_de_optimizaci.C3.B3n\">Optimization possibilities<\/span><br \/>\n<\/h2>\n<p>According to the report of <i>&quot;ECommerce Trend Report 2004&quot;<\/i> From DoubleClick, only a quarter of all users of a web portal end up checking out in the same session. Most users return to the web portal after a couple of weeks and complete the purchase. To increase the chances of the purchase being made in the same session, different optimization strategies can be carried out. According to this study, customer ratings help increase trust in users and ultimately increase sales and, perhaps, build customer loyalty.\n<\/p>\n<p>Another alternative is the use of multimedia commercial promotion, such as Flash, which provides content that encourages the purchase. <b>The design of the web must be oriented to sales since it has a considerable impact on them<\/b>.\n<\/p>\n<p>To avoid the risk of potential customers leaving the web portal (that is, the Bounce Rate decreases - <i>&quot;Bounce Rate<\/i>) it is recommended to redirect the ad user directly to the product. In spite of everything, if many clicks are needed to get from the ad to the product to be marketed, the chances of abandonment increase considerably.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Enlaces_web\">Web links<\/span><br \/>\n<\/h2>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/www.40defiebre.com\/que-es\/embudo-conversion\/\">What is the funnel or conversion funnel?<\/a> Blog 40defiebre.com<\/li>\n<\/ul>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/javiermegias.com\/blog\/2012\/03\/menos-business-plan-y-mas-funnel\/\">LESS BUSINESS PLAN AND MORE FUNNEL<\/a> Blog javiermegias.com<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200502234235\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.008 seconds\nPreprocessor visited node count: 15\/1000000\nPreprocessor generated node count: 20\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:35-0!*!0!!es!5!* and timestamp 20200502234235 and revision id 2521\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un Embudo de Conversi\u00f3n abarca todos los items de la conversi\u00f3n y es un instrumento muy \u00fatil para la optimizaci\u00f3n del portal web. El t\u00e9rmino\u00a0Embudo de Conversi\u00f3n, o Conversi\u00f3n Funnel&#8230;<\/p>","protected":false},"author":1,"featured_media":69713,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69712","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Embudo de Conversi\u00f3n - Funnel - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/embudo-de-conversion-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embudo de Conversi\u00f3n - Funnel\" \/>\n<meta property=\"og:description\" content=\"Un Embudo de Conversi\u00f3n abarca todos los items de la conversi\u00f3n y es un instrumento muy \u00fatil para la optimizaci\u00f3n del portal web. 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