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The E-Commerce<\/b><\/i> o eCommerce comes from English and means "Electronic commerce"<\/i>. It is part of e-business and covers the purchase and sale of products and services on the Internet. This term has become the main business model on the web. A clear example of e-commerce<\/b> are online stores.\n<\/p>\n
![\"600x400-e-commerce-en-01.png\"](\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-e-commerce-es-01.png\")
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This branch of commerce is characterized by the elimination of barriers in communication and organization. For example, in a traditional company many different communication processes are observed: telephone information, by email between companies, within the company, between customers and company, by fax or in writing. In spite of everything, in the e-commerce<\/b> the organization is usually mostly electronic throughout the business procedure to increase the efficiency of the company. Another typical aspect of electronic commerce is the Digital Management<\/b>, digital organization.\n<\/p>\n For many companies, mainly active on the internet, the e-commerce<\/b> offers them an optimal organization and a good business development opportunity.\n<\/p>\n According to the studies carried out by the EHI - Retail Institute and Statista<\/b><\/i> that examines the e-commerce<\/b> In Germany, among the five best companies that operate online are Otto and Amazon. The study shows that Amazon is in first position with a turnover of 3.4 billion Euros. The ranking analyzes the top 100 best companies and Zalando is also among the top 20 results.\n<\/p>\n Another study shows billing in e-commerce<\/b> in Germany between 1999 and 2011, and a prediction for 2012. Retail sales in e-commerce<\/b> in Germany it will generate 29.5 billion Euros, 13% more than in 2011.\n<\/p>\n Germans spend more on the internet every day. According to another study in November 2012 that says "The customer is King again" it has been observed that: Germans spend more money every day on the internet on products such as: books, music, movies and video games with almost 70% of total online sales<\/b>. In spite of everything, the Offline trade (the purchase in the stores) of these products is only 20% of the total purchases made in the stores. In the Offline framework, the Germans dedicate the 71% from shopping to food. Nonetheless, Germans spend 42% of total consumption on online purchases<\/b>.\n<\/p>\n\nAdvantage<\/span>
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\n<\/h2>\n\nOnline and Offline Commerce<\/span>
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