The SWOT analysis<\/b> is a strategic management technique used to help people or companies identify the Strengths, Weaknesses, Opportunities and Threats<\/b> related to business competition and project planning.<\/p>\n The expression SWOT<\/b> (SWOT analysis in English) is composed of the acronyms of the words: Weaknesses, Threats, Strengths<\/b> and Opportunities<\/b>. The Strengths and Weaknesses correspond to internal factors while the Opportunities and Threats, to external ones.<\/p>\n With the help of SWOT analysis<\/b> (or SWOT), you can develop strategies, define budgets and make the most of resources. At the same time, strategic planning can help initiate business action and enable informed decisions. The SWOT<\/b> in addition, it is often necessary in the course of a company analysis for the preparation of business plans, for the financing of newly created companies, for the control or increase of the capital of the companies.<\/p>\n In order to identify your own strengths and weaknesses, it is necessary to review the situation of your competitors and compare the data obtained from the previous analysis with the data of your company. This is the simplest way to discover in which aspects your company is a leader and in which others it is not, in order to be able, therefore, to define the strengths and weaknesses.<\/p>\n Strengths are those characteristics of a company that position it in an advantageous situation in relation to its competitors and can be found with the USP analysis<\/b>. That is, they are aspects that allow the company to point out its competitors:<\/p>\n To identify strengths, you need to check how successful situations have been achieved in the past, and what are the differences between your company and your competitors.<\/p>\n The weaknesses of a company are the characteristics that could put it at a disadvantage compared to its competitors. Possible examples are:<\/p>\n To discover what your weaknesses are, you can ask yourself the next question: Why have my potential customers preferred to buy from my competitors and not from me?<\/p>\n In this chapter of the SWOT factors external to the company are analyzed. This external analysis helps the company to know opportunities and threats that may be present in the future. Some examples are: changes in the markets, legal changes and changes in trends.<\/p>\n Opportunities are external changes that could turn into advantages for the company. Some examples are:<\/p>\n Threats are external changes that can become disadvantages for a company. For example:<\/p>\n To carry out a SWOT analysis<\/b><\/a>, it is necessary to carry out an internal analysis (company analysis) and external (environmental analysis) of the company.<\/p>\n It is about reviewing the company internally. Discover the strengths and weaknesses that lead to advantages or disadvantages from a competitive point of view. It is also known as internal analysis.<\/p>\n For this, we will have to ask ourselves the following questions:<\/p>\n Strengths<\/b>:<\/p>\n Weaknesses<\/b>:<\/p>\n All this analysis leads us to ask ourselves questions about the departments of the company:<\/p>\n The second step of SWOT<\/b> is to identify the factors that can affect the company in a positive or negative sense. Typical examples are movements in the markets, legal changes or trends. This environmental analysis is also called an exogenous \/ external factors. To carry out this analysis we must ask ourselves the following questions:<\/p>\n Opportunities<\/b>:<\/p>\n Threats<\/b>:<\/p>\n In conclusion, we must look at the environment of our company:<\/p>\n Following internal and external analysis, the information is combined in the so-called matrix SWOT<\/b>. This presentation allows you to quickly identify strengths, weaknesses, opportunities and risks. The goal is to use existing strengths to compensate for weaknesses and to seize opportunities to offset potential risks.<\/p>\n All strengths, weaknesses, opportunities and threats are presented in an organized way in the SWOT analysis<\/b>. Connections are created from this dynamics in a very visual way. With these results, strategies are carried out to promote the positioning of the company in the market and define the measures to be taken. Graphically, we can see the strategies in the SWOT Matrix as follows:<\/p>\n In practice, companies make mistakes that severely limit the importance of SWOT analysis. As a result, sometimes the wrong decisions are made or important changes are not recognized. Typical errors are:<\/p>\n The SWOT analysis<\/b> It has some weak points that question its relevance: Another problem with this analysis is effort: the more data that is available, the more meaningful the SWOT analysis will be. However, obtaining it can involve a very high research effort. So often, companies save time and come up with incomplete analyzes, which in turn are less meaningful.<\/p>\n In long-term planning of online marketing campaigns, a detailed SWOT analysis in advance can help avoid potential mistakes. But in a dynamic environment such as online, all those involved must be aware that their actions and the measures taken must be readjusted regularly. For example, search engine optimization rules may have changed again since the strategic planning was developed based on the SWOT analysis. For this case, the individual aspects within the matrix may change. Therefore, the model must be updated over and over again when planning for the long term.<\/p>\n <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" El an\u00e1lisis DAFO es una t\u00e9cnica de direcci\u00f3n estrat\u00e9gica que se usa para ayudar a personas o empresas a identificar las Fortalezas, Debilidades, Oportunidades y Amenazas relacionadas con la…<\/p>","protected":false},"author":1,"featured_media":69680,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69679","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"\nDefinition<\/span><\/h2>\n
objective<\/span><\/h3>\n
![\"600x400-SWOT](\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-An\u00e1lisis_DAFO-es-01.png\")
<\/p>\nInternal factors<\/span><\/h2>\n
Strengths<\/span><\/h3>\n
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Weaknesses<\/span><\/h3>\n
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External factors<\/span><\/h2>\n
Opportunities<\/span><\/h3>\n
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Threats<\/span><\/h3>\n
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Analysis process<\/span><\/h2>\n
Company analysis<\/span><\/h3>\n
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Environmental analysis<\/span><\/h3>\n
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SWOT matrix<\/span><\/h3>\n
![\"Dafo-es-02.png](\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/Matriz_Dafo-es-02.png\")
<\/a><\/p>\nStrategies<\/span><\/h2>\n
\nThe most important strategies are:<\/p>\n\n
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![\"AnalisisDafo-en-03.png\"](\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/AnalisisDafo-es-03.png\")
<\/a><\/p>\nCommon mistakes<\/span><\/h2>\n
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critics<\/span><\/h2>\n
\nA major criticism is that there is no standard for quantifying and examining the four areas and the strategies derived from them. This leaves the evaluation in the hands of the companies themselves, which can lead to wrong decisions.<\/p>\nSWOT analysis in online marketing<\/span><\/h2>\n
Web links<\/span><\/h2>\n
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