{"id":69675,"date":"2022-09-28T18:09:48","date_gmt":"2022-09-28T16:09:48","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/adserver\/"},"modified":"2024-10-28T22:39:12","modified_gmt":"2024-10-28T21:39:12","slug":"adserver","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/adserver\/","title":{"rendered":"AdServer"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>A <b>AdServer<\/b> Ad server is a computer server that manages services and technologies for the placement of advertisements on websites. This is generally done through ad server software that provides specific services for ad placement and monitoring of ad campaigns.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Informaci.C3.B3n_general\">General information<\/span><br \/>\n<\/h2>\n<p>An ad server is generally a web server that stores the advertising material for an online marketing campaign and displays it on its own or on another website. Before the display of advertising materials such as banners or text ads can begin, the corresponding campaigns and ads must be stored on the ad server.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Informes\">Reports<\/span><br \/>\n<\/h2>\n<p>At the same time, ad servers perform other functions, such as documenting the number of impressions and clicks for an ad campaign. Based on this data, a comprehensive report can be created that can help an advertiser examine ROI.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Tipos\">Types<\/span><br \/>\n<\/h2>\n<p>An ad server can run locally or remotely.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"AdServers_locales\">Local AdServers<\/span><br \/>\n<\/h3>\n<p>Local ad servers are generally run directly by an affiliate marketing publisher, who is the advertiser at the same time. The advantage of a local ad server is that the publisher has full control over the ad campaigns created.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"AdServers_Remotos\">Remote AdServers<\/span><br \/>\n<\/h3>\n<p>Remote ad servers are used when you want to show your ads with publishers on multiple websites. Campaigns are managed through a central source so that advertisers and publishers can track the delivery of their ads online, but have no ad server management overhead.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Caracter.C3.ADsticas_generales\">General characteristics<\/span><br \/>\n<\/h2>\n<ul>\n<li> Media loading and viewing with advanced technology.<\/li>\n<li> Supports all formats used for advertising media such as video, flash or gif.<\/li>\n<li> Determination of the execution time and automatic expiration of an advertising campaign.<\/li>\n<li> Targeting of ads for different users or content.<\/li>\n<li> Results-based campaign optimization.<\/li>\n<li> Reports of impressions, clicks, post-click tracking, post-impression activity, and engagement metrics.<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200502225750\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.003 seconds\nPreprocessor visited node count: 23\/1000000\nPreprocessor generated node count: 28\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:482-0!*!0!!es!*!* and timestamp 20200502225750 and revision id 1992\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un AdServer servidor de anuncios es un servidor inform\u00e1tico que gestiona servicios y tecnolog\u00edas para la colocaci\u00f3n de anuncios en sitios web. Esto generalmente se hace por medio de de&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69675","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdServer - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/adserver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdServer\" \/>\n<meta property=\"og:description\" content=\"Un AdServer servidor de anuncios es un servidor inform\u00e1tico que gestiona servicios y tecnolog\u00edas para la colocaci\u00f3n de anuncios en sitios web. 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