{"id":69639,"date":"2022-07-30T00:01:19","date_gmt":"2022-07-29T22:01:19","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/url-2\/"},"modified":"2024-10-28T22:48:30","modified_gmt":"2024-10-28T21:48:30","slug":"url","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/url\/","title":{"rendered":"Url"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The <b>Url<\/b> (Uniform Resource Locator), is a defined address that points to the position of a file on a server and retrieves it. The <b>Url<\/b> they are entered into a web browser to access documents on the web or embedded as hyperlinks within a document. A Permalink can be used to make a URL permanently available.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Componentes_de_una_URL\">Components of a URL<\/span><br \/>\n<\/h2>\n<ul>\n<li> <span style=\"color:#006400\"> protocol prefix <\/span>\n<\/li>\n<li>Port number (if the port number is not specified, port 80 is used by default)<\/li>\n<li><span style=\"color: #00F\"> domain name or IP address<\/span><\/li>\n<li><span style=\"color: #F00\"> subdirectory names<\/span><\/li>\n<li><span style=\"color: #F0F\"> filename<\/span><\/li>\n<\/ul>\n<p>This results in the following URL structure:\n<\/p>\n<p><span style=\"color: #006400\">http: \/\/<\/span><br \/>\n<span style=\"color: #00F\">www.domainname.es\/<\/span><br \/>\n<span style=\"color: #F00\">directory1 \/<\/span><br \/>\n<span style=\"color: #F0F\">file1.html<\/span>\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Relevancia_para_SEO\">Relevance for SEO<\/span><br \/>\n<\/h2>\n<p>The <b>Url<\/b> are important factors for OnPage optimization. They reflect the page architecture of a web page. Once the structure of the <b>Url<\/b>, should not be modified. It is advisable to think about the URL structure in the web portal beforehand. Once the search engines index the URLs, they must remain consistent and must not be modified. If a URL is altered, the search engine interprets the modified URL as a new address. This is how Duplicate Content is produced. However, for search engines to be able to read the URL, it must be readable to them. In this way, special characters must be &quot;converted&quot; to ASCII characters.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Talking_URLs\">Talking URLs<\/span><br \/>\n<\/h3>\n<p>Search engines attach particular importance to speaking URLs (or &quot;clean URLs&quot;). The terms &quot;Talking&quot; are used in a URL instead of cryptic parameters. The &quot;talking&quot; file names are easy for web page users to understand. The search terms are also used for usability reasons in the <b>URLs.<\/b>\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Palabras_clave_en_URLS\">Keywords in URLS<\/span><br \/>\n<\/h3>\n<p>Google recommends that webmasters use important and relevant search terms in a <b>Url<\/b>. By including matching keywords, a search engine bot can more easily identify the content on this page. If Google implements case-sensitive search in the future, case-sensitivity might be more important.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Enlaces_Web\">Web Links<\/span><br \/>\n<\/h2>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/www.ietf.org\/rfc\/rfc1738.txt\">Uniform Resource Locator (URL)<\/a>\n<\/li>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/searchengineland.com\/googles-matt-cutts-on-keywords-in-the-url-16976\">Matt Cutss on URL Keywords<\/a>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200502154402\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.005 seconds\nPreprocessor visited node count: 27\/1000000\nPreprocessor generated node count: 40\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:229-0!*!0!!es!*!* and timestamp 20200502154402 and revision id 2871\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El URL (Localizador Uniforme de Recursos), es una direcci\u00f3n definida que apunta a la posici\u00f3n de un archivo en un servidor y lo recupera. Las URL se introducen en un&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69639","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>URL - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/url\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL\" \/>\n<meta property=\"og:description\" content=\"El URL (Localizador Uniforme de Recursos), es una direcci\u00f3n definida que apunta a la posici\u00f3n de un archivo en un servidor y lo recupera. 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