{"id":69631,"date":"2022-08-16T01:41:15","date_gmt":"2022-08-15T23:41:15","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/tasa-de-rebote\/"},"modified":"2024-10-28T22:47:35","modified_gmt":"2024-10-28T21:47:35","slug":"bounce-rate","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/bounce-rate\/","title":{"rendered":"Bounce Rate"},"content":{"rendered":"

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The bounce rate<\/b>, known in English as Bounce Rate<\/i>, is the ratio between the visits a web portal receives and the number of visitors who have left the web portal on the first page. You can also set the time of permanence of the visits.\n<\/p>\n

\nBounce Rate and Web Analytics<\/span>
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The bounce rate<\/b> it is a very useful indicator when establishing the success of a page or a project SEO<\/b>. In the field of BE<\/b>, the bounce rate<\/b> Shows the efficiency of display ad campaigns or text ads.\n<\/p>\n

\"600x400-bouncerate-en-01.png\"<\/a>\n<\/p>\n

At SEM<\/b>For example, ads are generally tailored to the concept of the page hosting the ad. However, it is very important that the landing page, Landing page<\/i>, show precisely what the user expects through the ad.\n<\/p>\n

\nInterpretations of the values<\/span>
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The bounce rate<\/b> varies depending on the industry and sector. It is essential to review the reasons for a viable high percentage, but taking into account that the bounce rate<\/b> it is not a flat percentage. It is recommended to review the benchmark<\/i>i.e. the benchmark of an equivalent industry, since it can help to examine the bounce rate<\/b> obtained.\n<\/p>\n

It is also very important to differentiate between new visitors and regular customers, for new visitors the conversion rate is always higher. Apart from this, it is also feasible that visitors who selected an ad and were redirected to the page leave more quickly than those who enter to visit the page by themselves.\n<\/p>\n

\nPossible reasons for a high Bounce Rate<\/span>
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