{"id":69549,"date":"2022-06-09T02:45:39","date_gmt":"2022-06-09T00:45:39","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/metadatos-2\/"},"modified":"2024-10-28T22:51:42","modified_gmt":"2024-10-28T21:51:42","slug":"metadata","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/metadata\/","title":{"rendered":"Metadata"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The <b>metadata<\/b> is structured data that contains information about a source, such as a book or web document. Thanks to <b>metadata<\/b> It is much easier to find the source of information since they contain data on the title, author, publication date, description, etc. They are used in libraries but also for statistics and software engineering.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Metadatos_en_WWW\">Metadata in WWW<\/span><br \/>\n<\/h2>\n<p>The <b>metadata<\/b> They are used in HTML programming to provide information to the server, the browser and automatic programs (robots). They also contain instructions on redirects to other websites. The definition of <b>metadata<\/b> it is located in the header of the HTML document. <b>All metadata is written with meta tags<\/b>.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Ejemplo\">Example<\/span><br \/>\n<\/h3>\n<p>Metadata can be written in different ways and is optional, but both search engines and experts in the Online Marketing industry recommend its use. On the one hand, search engines receive information about the content of the web document and, on the other, users view the Meta Description as Snippets in the SERPs. It is recommended to review what type of <b>metadata<\/b> is the most suitable for each case.\n<\/p>\n<pre>\n<\/pre>\n<p><b>EYE<\/b>: In addition, the Dublin Core can be used as standard.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Relevancia_para_el_SEO\">Relevance for SEO<\/span><br \/>\n<\/h2>\n<p>Search engine crawlers use the metadata to get information about web documents \/ files. This data helps search engines index and categorize websites. In HTML, this information is recorded using meta tags. Some meta tags, such as the title, are very important to search engines and have a great impact on rankings.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200501203943\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.004 seconds\nPreprocessor visited node count: 17\/1000000\nPreprocessor generated node count: 28\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:17-0!*!0!!*!*!* and timestamp 20200501203943 and revision id 2125\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los metadatos son datos estructurados que contienen informaci\u00f3n sobre una fuente como, por ejemplo, un libro o un documento web. Gracias a los metadatos resulta mucho m\u00e1s f\u00e1cil hallar la&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69549","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metadatos - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/metadata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metadatos\" \/>\n<meta property=\"og:description\" content=\"Los metadatos son datos estructurados que contienen informaci\u00f3n sobre una fuente como, por ejemplo, un libro o un documento web. 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