{"id":69547,"date":"2022-09-22T21:18:52","date_gmt":"2022-09-22T19:18:52","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/"},"modified":"2024-10-28T22:45:58","modified_gmt":"2024-10-28T21:45:58","slug":"meta-titulo","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/meta-titulo\/","title":{"rendered":"Goal Title"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>In most cases, Google uses the <b>Goal Title<\/b> of a web portal as the main title in the search results (SERPs). For this reason, it is very important to select well which Meta Title to use.\n<\/p>\n<p>First, Google evaluates the keywords of the title to position the web portal in the SERPs and, secondly, a good title <b>attracts users and helps increase the number of visits<\/b>. Meta Title optimization is considered one of the most fruitful strategies since the positioning can improve considerably.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\".C2.BFQu.C3.A9_contiene_un_Meta_T.C3.ADtulo.3F\">What does a Meta Title contain?<\/span><br \/>\n<\/h2>\n<p>From an SEO point of view, the following items are part of a good title:\n<\/p>\n<ul>\n<li> Keywords<\/li>\n<li> The relevance of the web portal for the user<\/li>\n<li> The added value of content<\/li>\n<li> Be attractive to increase visits and, thus, CTR<\/li>\n<\/ul>\n<p>Technical restrictions of the Meta Title\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Longitud_m.C3.A1xima\">Maximum length<\/span><br \/>\n<\/h2>\n<p>For a long time, the \u201c70 character max.\u201d Rule has been in place. After several updates from Google, this rule has changed. Numerous studies have shown that a fixed number of characters is no longer decisive if the title does not appear in full. For this reason now Google considers the pixels of the characters and defines a maximum of pixels. If the maximum pixels are exceeded, the title will appear cut off and with the symbols \u201c\u2026\u201d at the end.\n<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" data-bs-title=\"Archivo:600x400-MetaTitulo-es-01.png\" data-bs-filetimestamp=\"20180424141334\"><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-MetaTitulo-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png\" width=\"600\" height=\"400\"><\/a>\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Sobrescribir_el.E2.80.A6\">Overwrite the ...<\/span><br \/>\n<\/h2>\n<p>Google does not only use the title, it can also change it with different information if the result is expected to improve. If a title includes &quot;Click here&quot;, Google will change it to different items from the web portal that correspond to the user&#039;s search words. This is due to the &quot;otisredding&quot; update.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\".E2.80.A6_Con_partes_de_la_URL\">\u2026 With parts of the URL<\/span><br \/>\n<\/h3>\n<p>Google updates &quot;tomwaits&quot; and &quot;TopOfTheRock&quot; can not only shorten the title, but can also replace it in its entirety by other parts of the web portal if the title is too long. More changes are expected in the future.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\".E2.80.A6_Con_datos_DMOZ\">\u2026 With DMOZ data<\/span><br \/>\n<\/h3>\n<p>If the web portal is registered in the directory \u201cDMOZ\u201d - Open Directory Project, it is possible that Google will replace the title with data from the DMOZ. This can be avoided by using Meta Tags, meta tags. Therefore, Google is ordered not to use that directory as a source.<br \/>\nWith the following code you can prevent search engines from displaying data from the \u2014-\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"DMOZ_en_los_SERPs:\">DMOZ in the SERPs:<\/span><br \/>\n<\/h2>\n<p><br \/>\nIf this command is directed only to Google, the following code can be used:<br \/>\n<br \/>\nIf, at the same time, you do not want Googlebot to follow the links, the data of the &quot;Robots&quot; of the meta tags can be combined as follows:<br \/>\n\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Cambios_de_actualizaci.C3.B3n\">Update changes<\/span><br \/>\n<\/h2>\n<p>Always make sure that all the data visible in the search results (SERPs) are also displayed by Google: the changes carried out by the webmaster will not be displayed immediately. It can take anywhere from a few days to even weeks for trackers to find and evaluate the new data.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200502181335\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.009 seconds\nPreprocessor visited node count: 30\/1000000\nPreprocessor generated node count: 38\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:136-0!*!0!!es!5!* and timestamp 20200502181335 and revision id 2935\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En la mayor parte de los casos, Google usa el Meta T\u00edtulo de un portal web como t\u00edtulo principal en los resultados de b\u00fasqueda (SERPs). Por esto es important\u00edsimo seleccionar&#8230;<\/p>","protected":false},"author":1,"featured_media":69548,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69547","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta T\u00edtulo - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/meta-titulo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta T\u00edtulo\" \/>\n<meta property=\"og:description\" content=\"En la mayor parte de los casos, Google usa el Meta T\u00edtulo de un portal web como t\u00edtulo principal en los resultados de b\u00fasqueda (SERPs). 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