{"id":69512,"date":"2022-05-13T12:53:35","date_gmt":"2022-05-13T10:53:35","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/intercambio-de-enlaces-2\/"},"modified":"2024-10-28T22:56:59","modified_gmt":"2024-10-28T21:56:59","slug":"link-exchange","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/link-exchange\/","title":{"rendered":"Link exchange"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The <b>link exchange<\/b> It is a link building tactic through which one or more websites exchange links. This link exchange is discussed and agreed in advance and leads to advertising opportunities for the websites involved. Link exchange can also be a factor in link popularity.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Evaluaci.C3.B3n_por_los_motores_de_b.C3.BAsqueda\">Evaluation by search engines<\/span><br \/>\n<\/h2>\n<p>The Google search engine evaluates inbound links according to various criteria such as quantity, quality, relevance, domain strength, and many other factors. In this way, inbound links can influence Google&#039;s ranking positively or negatively. However, Google Webmaster Central <b>speaks clearly against<\/b> handling of inbound links. In other words, any attempt to generate links in an &quot;unnatural&quot; way, including through a link exchange, is a violation of the Google Webmaster Guidelines. This does not necessarily mean that each link exchange will be penalized or will result in the reduction of the position in the SERPs. As a webmaster, you should be aware that link exchange is a violation and can have negative consequences on ranking.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Intercambio_de_enlaces_rec.C3.ADproco_y_no_rec.C3.ADproco\">Reciprocal and non-reciprocal link exchange<\/span><br \/>\n<\/h2>\n<p>There are two types of link exchange. In an exchange <b>reciprocal<\/b> of links, two parties exchange links mutually. This is the simplest form of link exchange, since one party links to the other and vice versa. A link exchange <b>not reciprocal<\/b> It not only includes two partners exchanging links, but rather a network of several partners created through links.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Posibilidades_de_intercambio_de_enlaces\">Link exchange possibilities<\/span><br \/>\n<\/h2>\n<p>There are many ways to complete a link exchange. There are link exchange forums, blogs or chats where you can specifically ask other webmasters. Or, you can take advantage of the possibility to contact the web operators and request a link exchange.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200501205616\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.000 seconds\nReal time usage: 0.003 seconds\nPreprocessor visited node count: 12\/1000000\nPreprocessor generated node count: 24\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:487-0!*!0!!*!*!* and timestamp 20200501205616 and revision id 1998\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El intercambio de enlaces es una t\u00e1ctica de construcci\u00f3n de enlaces a trav\u00e9s la cual uno o m\u00e1s webs intercambian enlaces. Este intercambio de enlaces se discute y se acuerda&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69512","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intercambio de Enlaces - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/link-exchange\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intercambio de Enlaces\" \/>\n<meta property=\"og:description\" content=\"El intercambio de enlaces es una t\u00e1ctica de construcci\u00f3n de enlaces a trav\u00e9s la cual uno o m\u00e1s webs intercambian enlaces. Este intercambio de enlaces se discute y se acuerda...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/link-exchange\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:56:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/intercambio-de-enlaces\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/intercambio-de-enlaces\\\/\",\"name\":\"Intercambio de Enlaces - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-05-13T10:53:35+00:00\",\"dateModified\":\"2024-10-28T21:56:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/intercambio-de-enlaces\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Link Exchange - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/link-exchange\/","og_locale":"en_US","og_type":"article","og_title":"Intercambio de Enlaces","og_description":"El intercambio de enlaces es una t\u00e1ctica de construcci\u00f3n de enlaces a trav\u00e9s la cual uno o m\u00e1s webs intercambian enlaces. 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