{"id":69474,"date":"2022-08-24T05:53:11","date_gmt":"2022-08-24T03:53:11","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/google-custom-search\/"},"modified":"2024-10-28T22:46:54","modified_gmt":"2024-10-28T21:46:54","slug":"google-custom-search","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/google-custom-search\/","title":{"rendered":"Google Custom Search"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p><b>Google Custom Search<\/b> o Google Custom Search, is a service provided by Google Inc. that allows you to configure a custom search function for your website.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Funciones\">Features<\/span><br \/>\n<\/h2>\n<p>If you set up Google Custom Search on your website, a Google search box will be integrated into it and will provide the respective search functionality. Unlike the normal Google search engine, your search will not cover the entire web. Instead, it will be a custom search in which the web operator defines which pages will be searched. It can be differentiated as follows:\n<\/p>\n<ul>\n<li> www.example.com\/page.html - Individual subpages.<\/li>\n<li> www. example.com\/* - Full site.<\/li>\n<li> www. examplee.com\/docs\/ - Certain areas of a web page.<\/li>\n<li> .example.com - Entire domain including all subdomains.<\/li>\n<\/ul>\n<p>Al mismo tiempo del portal web en el que est&aacute; configurada esta funci&oacute;n de b&uacute;squeda, se pueden realizar b&uacute;squedas en otros sitios web por medio de la b&uacute;squeda personalizada de Google. Por ende, el operador del sitio puede influir de forma directa en los resultados de b&uacute;squeda que se mostrar&aacute;n. Una vez realizados todos los ajustes necesarios, el operador del sitio puede integrar el cuadro de b&uacute;squeda en tu web. Para esto, Google proporciona un c&oacute;digo HTML que se puede integrar en la regi&oacute;n &lt;body&gt; de tu p&aacute;gina de inicio. Al mismo tiempo, se puede recuperar una URL p&uacute;blica mediante de la b&uacute;squeda personalizada de forma directa desde el navegador, de forma equivalente al motor de b&uacute;squeda normal de Google.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Opciones_de_personalizaci.C3.B3n\">Customization options<\/span><br \/>\n<\/h2>\n<p>There is a wide range of ways to customize your personalized Google search. Some examples:\n<\/p>\n<ul>\n<li> Incorporation of Google image search.<\/li>\n<li> Websites to search.<\/li>\n<li> Incorporation of Google AdSense ads on search results pages.<\/li>\n<li> Graphic adaptation with many pre-established designs and layouts.<\/li>\n<li> Custom graphic adaptation in terms of font, border color and background color.<\/li>\n<li> Activation of autocomplete search terms.<\/li>\n<li> Connecting Google Custom Search with Google Analytics to review the search behavior of site visitors.<\/li>\n<\/ul>\n<p>Both the search box itself and the search results pages can be highly customized to your pages in terms of layout, so at first glance it is difficult to see that it consists of an external service. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/www.youtube.com\/watch?v=fIUHTFvIt9c\">In this YouTube video<\/a> explains how to precisely configure Google custom search.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Costes\">Costs<\/span><br \/>\n<\/h2>\n<p>The personalized search on Google is free, despite everything, there are some limitations. It cannot be absolutely personalized in terms of design. At the same time, the search box will show up as a custom Google search. If you don&#039;t want to or feel like making more design modifications, you can upgrade to the paid version of Google Site Search. The annual price varies based on the total number of searches per year and typically ranges from $ 100 to $ 2,000.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Ventajas_de_la_b.C3.BAsqueda_personalizada_de_Google\">Advantages of Google Custom Search<\/span><br \/>\n<\/h2>\n<p>Google Custom Search has many benefits for both site operators and users:\n<\/p>\n<ul>\n<li> The weaknesses of the search capabilities in the CMS can be overcome.<\/li>\n<li> Search term suggestions that have yielded little or no results.<\/li>\n<li> Use of search alternatives and filters.<\/li>\n<li> The limitation to your own website is feasible.<\/li>\n<li> Easy incorporation and operation.<\/li>\n<li> Earn money from Google AdSense ads on search results pages.<\/li>\n<li> Use without costs.<\/li>\n<\/ul>\n<h2>\n<span class=\"mw-headline\" id=\"Relevancia_para_el_SEO\">Relevance for SEO<\/span><br \/>\n<\/h2>\n<p>Google&#039;s personalized search is not of significant importance for search engine optimization, since the ranking of a website cannot be affected by its use. But it is essential, despite everything, in the field of conversion optimization. A functional and easy-to-use search function is essential to ensure good usability. Google&#039;s custom search can usually serve this purpose better than an internal search.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200501205508\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.004 seconds\nPreprocessor visited node count: 21\/1000000\nPreprocessor generated node count: 40\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:666-0!*!0!!es!*!* and timestamp 20200501205508 and revision id 2752\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Custom Search o B\u00fasqueda Personalizada de Google, es un servicio proporcionado por Google Inc. que le permite configurar una funci\u00f3n de b\u00fasqueda personalizada para tu web. Funciones Si configuras&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69474","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Custom Search - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/google-custom-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Custom Search\" \/>\n<meta property=\"og:description\" content=\"Google Custom Search o B\u00fasqueda Personalizada de Google, es un servicio proporcionado por Google Inc. que le permite configurar una funci\u00f3n de b\u00fasqueda personalizada para tu web. 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