{"id":69440,"date":"2022-10-02T05:08:56","date_gmt":"2022-10-02T03:08:56","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/domain-authority\/"},"modified":"2024-10-28T22:39:08","modified_gmt":"2024-10-28T21:39:08","slug":"domain-authority","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/domain-authority\/","title":{"rendered":"Domain authority"},"content":{"rendered":"

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The domain authority<\/b> or DA - Domain Authority<\/i> In English, it shows you the importance of a web portal in relation to a specific topic. It is a very important factor for search engine rankings. Those websites that have more authority<\/b>, with quality content and offer trust, will appear among the best search results, SERPs since the search engines have the objective of offering users results with useful and safe content.\n<\/p>\n

\"600x400-DomainAuthority-en-01.png\"<\/a>\n<\/p>\n

\nImportant factors<\/span>
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Many different factors are considered for the domain authority, DA<\/b>. These factors are used by Google for ranking but not published like many other factors that search engine algorithms analyze. In spite of everything, the experts have reached some conclusions through their personal experiences. Some observations are:\n<\/p>\n

\nDomain age<\/span>
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The longer you have the domain, the greater authority<\/b> It can be attributed to it since over the years the amount of content and traffic are greater and the search engines have it into consideration for positioning.\n<\/p>\n

\nHeritage or credibility<\/span>
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If the web portal has more than one link from recognized and trustworthy sources, its credibility increases and thus the domain authority<\/b> what's more.\n<\/p>\n

\nDiversification of links<\/span>
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Links pointing to a domain should come from different sources. If most of the links come from the same site or webmaster the search engines consider it as manipulation. For this reason, websites that contain links without criteria see their domain authority<\/b> decrease as this is considered spam and a disadvantage for the user.\n<\/p>\n

It is also very important to pay attention to the time that has passed between one link and another. A collection of natural links takes time despite everything, if the web portal has enough links in a relatively short period of time, the search engines could consider it Black Hat SEO (Eg like buying links) and penalize the site .\n<\/p>\n

\nOthers<\/span>
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There are many other factors that are considered for GIVES<\/b>. For example, websites with blogs, infographics, and videos get a GIVES<\/b> better.\n<\/p>\n

A post from a well-known author with a lot of fame probably generates a lot of trust in the web portal. Search engines evaluate how often users search for an author and how often it appears, for example, in the press. If an author contributes to many blogs, e-books<\/i> or social networks, a link from this author will help increase the domain authority<\/b>.\n<\/p>\n

Finally, it is also possible that customer ratings or recommendation pages are part of the factors that establish the domain authority<\/b> of a web portal.\n<\/p>\n

\nConclusions<\/span>
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Whether the concept of domain authority<\/b> It is considered just as if not, in order to obtain a good positioning in the SERPs, a good GIVES<\/b> it is essential. Despite the fact that Google has not made public anything about it, the list of factors that we have presented in this post can be considered decisive for the classification of the GIVES<\/b>.\n<\/p>\n

\nWeb links<\/span>
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