{"id":69420,"date":"2022-09-12T05:38:06","date_gmt":"2022-09-12T03:38:06","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/"},"modified":"2024-10-28T22:46:16","modified_gmt":"2024-10-28T21:46:16","slug":"crawler","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/crawler\/","title":{"rendered":"Crawler"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>A <i>crawler<\/i>, commonly known as <b>tracker<\/b>, is a program that analyzes documents on websites. Search engines have very powerful crawlers that navigate and analyze websites and create a database with the information collected. The term <i>crawler<\/i> comes from the first internet search engine, the <b>Web Crawler<\/b>. It is also known as <b>crawler spider<\/b> or <b>robot<\/b>.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Funcionamiento\">Functioning<\/span><br \/>\n<\/h2>\n<p>In principle a <b>crawler<\/b> it is like a librarian. It searches for information on the web portal, categorizes it and indexes it before it is analyzed.\n<\/p>\n<p>The operations of this program must be established before the <b>crawler<\/b> start going through a web portal. The <b>crawler<\/b> processes these orders automatically and, thus, the type of information obtained by the <b>crawler<\/b> it depends exclusively on the rules that have been established for it.\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-Crawler en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png\" width=\"589\" height=\"390\">\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Uso\">Use<\/span><br \/>\n<\/h2>\n<p>The main objective of <b>crawler<\/b> is to create a database. In this way, <b>crawlers<\/b> They are the work tools that search engines use to extract the information they need to examine websites and establish their positioning in the SERPs. The <i>Focused Crawler<\/i> they concentrate, for example, on reviewing websites and looking for specific and relevant information, depending on the orders that have been placed on them.\n<\/p>\n<p>Some of the apps of the <b>crawlers<\/b> are:\n<\/p>\n<ul>\n<li> Price comparison on product portals<\/li>\n<li> In the field of <i>&quot;Data mining&quot;<\/i> a <b>crawler<\/b> you can, for example, organize company emails and postal codes<\/li>\n<li> Collection of data related to website visits and information on external links, Backlink\n<\/li>\n<\/ul>\n<h2>\n<span class=\"mw-headline\" id=\"Crawler_vs._Scraper\">Crawler vs. Scraper<\/span><br \/>\n<\/h2>\n<p>A <b>crawler<\/b> it is basically a data collector. Nonetheless, <b>scrapping<\/b> is a Black Hat SEO technique that aims to copy data, such as content, from a web portal for use on other websites.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Bloquear_un_crawler\">Block a crawler<\/span><br \/>\n<\/h2>\n<p>Who does not want certain <b>crawlers<\/b> scan your web portal can block them with the file <b>robots.txt<\/b>. This does not prevent the content from being indexed by search engines, for this the Noindex tags or Rel = Canonical tag should be used.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Enlaces_web\">Web links<\/span><br \/>\n<\/h2>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"https:\/\/support.google.com\/webmasters\/answer\/1061943?hl=es\">Google trackers<\/a> support.google.com<\/li>\n<\/ul>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/ignaciosantiago.com\/como-funciona-google\/\">How precisely does Google work?<\/a> Blog ignaciosantiago.com<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200501193015\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.009 seconds\nPreprocessor visited node count: 19\/1000000\nPreprocessor generated node count: 24\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:50-0!*!0!!es!5!* and timestamp 20200501193015 and revision id 2533\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un crawler, com\u00fanmente conocido como rastreador, es un programa que analiza los documentos de los sitios web. Los motores de b\u00fasqueda cuentan con rastreadores muy potentes que navegan y analizan&#8230;<\/p>","protected":false},"author":1,"featured_media":69421,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69420","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crawler - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/crawler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crawler\" \/>\n<meta property=\"og:description\" content=\"Un crawler, com\u00fanmente conocido como rastreador, es un programa que analiza los documentos de los sitios web. Los motores de b\u00fasqueda cuentan con rastreadores muy potentes que navegan y analizan...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/crawler\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"589\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/\",\"name\":\"Crawler - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-Crawler_es-01.png\",\"datePublished\":\"2022-09-12T03:38:06+00:00\",\"dateModified\":\"2024-10-28T21:46:16+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/crawler\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-Crawler_es-01.png\",\"contentUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-Crawler_es-01.png\",\"width\":589,\"height\":390,\"caption\":\"600x400-crawler_es-01-5440203-png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crawler - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/crawler\/","og_locale":"en_US","og_type":"article","og_title":"Crawler","og_description":"Un crawler, com\u00fanmente conocido como rastreador, es un programa que analiza los documentos de los sitios web. Los motores de b\u00fasqueda cuentan con rastreadores muy potentes que navegan y analizan...","og_url":"https:\/\/rmarketingdigital.com\/en\/wiki\/crawler\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:46:16+00:00","og_image":[{"width":589,"height":390,"url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/","url":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/","name":"Crawler - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/#primaryimage"},"image":{"@id":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png","datePublished":"2022-09-12T03:38:06+00:00","dateModified":"2024-10-28T21:46:16+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/crawler\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rmarketingdigital.com\/wiki\/crawler\/#primaryimage","url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png","contentUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-Crawler_es-01.png","width":589,"height":390,"caption":"600x400-crawler_es-01-5440203-png"},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digital Marketing","description":"SEO Agency | Advertising social networks | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary\/69420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary\/69420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media\/69421"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media?parent=69420"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=69420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}