{"id":69412,"date":"2022-08-07T07:57:59","date_gmt":"2022-08-07T05:57:59","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/contenido-bloqueado\/"},"modified":"2024-10-28T22:48:18","modified_gmt":"2024-10-28T21:48:18","slug":"blocked-content","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/blocked-content\/","title":{"rendered":"Blocked Content"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>The <b>blocked content<\/b> they are search engine pages that are blocked for various reasons. These could be pages that cannot be indexed by search engines, such as beta pages or pages with duplicate content.\n<\/p>\n<p>There are several search engine blocking methods:\n<\/p>\n<ul>\n<li> Robots.txt,<\/li>\n<li> IP blocking,<\/li>\n<li> Meta robots.<\/li>\n<\/ul>\n<h2>\n<span class=\"mw-headline\" id=\"Robots.txt\">Robots.txt<\/span><br \/>\n<\/h2>\n<p>Robots.txt (also: robot exclusion protocol) is a text file for robots, which is stored in the root directory. When indexing a page, the robot checks whether a robots.txt file exists and what instructions it contains. Specific pages or entire directories can be excluded with the robots.txt file. They will be ignored by search engine bots and will not be crawled or indexed. However, there are times when pages are indexed despite other instructions in the robots.txt file. This mainly happens when the pages are <b>accessible from other pages<\/b>, that is, when they are linked to other pages.\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-ContentBlocked-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-ContenidoBloqueado-es-01.png\" width=\"600\" height=\"400\">\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Bloqueo_de_IP\">IP blocking<\/span><br \/>\n<\/h2>\n<p>IP blocking can also prevent pages from being indexed by the search engine. Some user agents (eg search engine bots, spam bots) are excluded by an .htaccess file. But this method <b>only useful if you know the name of the bot<\/b> trying to enter and your IP. Since search engine robots temporarily disguise themselves as other robots, exclusion from the index is not necessarily guaranteed.\n<\/p>\n<p>Google Analytics can be anonymized so that it cannot store the IP address.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Meta_robots\">Meta robots<\/span><br \/>\n<\/h2>\n<p>The third and probably the best method to exclude web content from being indexed by search engines is the use of meta-robots. Meta robots is an HTML meta tag that provides search engine robots with specific instructions on whether the site should be indexed by search engines or if the links on the page should be followed. This meta tag is declared in the header of a page. If you are looking to exclude content from the page, the instructions on the robot tag would be:\n<\/p>\n<pre>\u00a0<\/pre>\n<h2>\n<span class=\"mw-headline\" id=\"Recomendaci.C3.B3n\">Recommendation<\/span><br \/>\n<\/h2>\n<p>When blocking pages, it is fundamentally <b>important to exclude the correct content<\/b>. You must make sure that important pages are well linked internally and are not accidentally blocked. If valuable pages are blocked, they cannot be indexed and passed on any valuable juice link.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Enlaces_Web\">Web Links<\/span><br \/>\n<\/h2>\n<ul>\n<li> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"external text\" href=\"http:\/\/www.robotstxt.org\/meta.html\">About the Robotsetlabel<\/a>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200501205245\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.008 seconds\nPreprocessor visited node count: 28\/1000000\nPreprocessor generated node count: 44\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:433-0!*!0!!es!5!* and timestamp 20200501205245 and revision id 2852\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El contenido bloqueado son p\u00e1ginas de los motores de b\u00fasqueda que se bloquean por varios motivos. Estas podr\u00edan ser p\u00e1ginas que no pueden ser indexadas por los motores de b\u00fasqueda,&#8230;<\/p>","protected":false},"author":1,"featured_media":69413,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69412","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contenido Bloqueado - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/blocked-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenido Bloqueado\" \/>\n<meta property=\"og:description\" content=\"El contenido bloqueado son p\u00e1ginas de los motores de b\u00fasqueda que se bloquean por varios motivos. 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