{"id":69391,"date":"2022-08-24T03:50:45","date_gmt":"2022-08-24T01:50:45","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/busqueda-organica\/"},"modified":"2024-10-28T22:46:54","modified_gmt":"2024-10-28T21:46:54","slug":"busqueda-organica","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/busqueda-organica\/","title":{"rendered":"Organic Search"},"content":{"rendered":"

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The\u00a0organic search<\/b>\u00a0refers to search results that appear in search engines naturally, without being influenced by paid commercial promotion. Organic search results are ranked based on their relevance to the search term. In this way, they do not include ads, but they can include snippets such as maps, images, posts or the knowledge graph.\n<\/p>\n

\nDefinition<\/span>
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The organic searches<\/b> they encompass all search results that appear thanks to the individual search engine algorithm. This is defined by the search engine operator and can vary from provider to provider. Therefore, the SERPs on Google, Bing, or Yahoo may not match. It is not feasible to buy "positioning" in the SERPs<\/b>. In this way, organic search differs from paid search results in that in the latter, its positioning depends on how much the advertiser is willing to pay.\n<\/p>\n

\"600x400-organic<\/a>\n<\/p>\n

\nManipulate organic search rankings<\/span>
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In the context of SEO<\/b> It is feasible that the positioning of a web portal in the SERPs is manipulated but it involves a lot of time and work. According to a study by the English blog Moz.com<\/b>, each web portal has a cost of between 1,000 and 7,500 dollars to boost its positioning. The average hourly price for SEO agencies is between $ 76 and $ 200.\n<\/p>\n

Google Analytics expert Avinash Kaushik determines that 86% of users prefer organic searches<\/b>. With a ranking among the first results, websites can reach a much higher level of traffic than through private commercial promotion.\n<\/p>\n

If you wanted to get the same traffic from your ads as you get from organic search, the costs would be much higher than for search engine optimization. The Cost Per Click (CPC) with SEO is much lower than that of paid ads (SEA).\n<\/p>\n

\nPositioning factors<\/span>
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There are many different factors that impact ranking. Some examples are:\n<\/p>\n