{"id":69126,"date":"2022-07-19T04:27:35","date_gmt":"2022-07-19T02:27:35","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/red-de-display\/"},"modified":"2024-10-28T22:49:08","modified_gmt":"2024-10-28T21:49:08","slug":"red-de-display","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/red-de-display\/","title":{"rendered":"Display Network"},"content":{"rendered":"<p><\/p>\n<div>\n<p><h2 class=\"titulo-entrada-wiki\">Display Network Concept<\/h2>\n<\/p>\n<div class=\"section\">\n<h3>What is the Display Network?<\/h3>\n<p>The Display Network is a definition directly associated with <span style=\"color: #0000ff;\">Google<\/span> and its platforms. It is a total of more than two million places (web pages, videos and even applications) in which advertisements can appear contracted through the advertising managers of this company; that is, from systems such as Google AdSense or <span style=\"color: #0000ff;\">Google adwords<\/span>.<\/p>\n<p>In this area, the advertiser pays for the impressions that their ads receive. Every time one is shown on the screen to a user, it is counted within the established budget. Despite this, there is also the alternative of resorting to <span style=\"color: #0000ff;\">Cost Per Click<\/span>, or what is the same, to pay only if the consumer clicks or clicks on the advertising format in question.<\/p>\n<p>Since it is a huge group of portals and platforms, the advertiser has to find a way to get the user&#039;s attention, since at the same time all of them are focused on the offer (as opposed to the <span style=\"color: #0000ff;\">search network<\/span>, demand-driven). There is always to pursue a commercial approach in the ads published here, since it is the only way to <span style=\"color: #0000ff;\">generate<\/span> leads.<\/p>\n<p>Fortunately, a multitude of formats can be used for this purpose. Companies can turn to plain text or rich text with multimedia content; in turn, they also have the option of directly launching spots in video format or both static and dynamic images in the form of <span style=\"color: #0000ff;\">banners<\/span>.<\/p>\n<\/div>\n<div class=\"section\">\n<h3>What is the Display Network for?<\/h3>\n<p>The Display Network serves to gain immense diffusion. By hosting more than 2 million websites, applications and videos, the advertiser has the opportunity to obtain a capital visibility (hence the frequent pricing is done through CPM); however, you must strive to attract attention to take advantage of that visibility.<\/p>\n<p>Its usefulness is capital as a channel to gain presence, but since it is a place where so many advertisements appear, it can be difficult to stand out if the right strategy is not considered.<\/p>\n<\/div>\n<div class=\"section\">\n<h3>Display Network Examples<\/h3>\n<p>There are so many online portals and formats within the Google Display network that it is difficult not to mention examples of their components. Any online portal with commercial AdSense promotion is part of this huge group of sites and media. Even the videos that are played on <span style=\"color: #0000ff;\">Youtube<\/span> they are inside if they seek monetization based on placing commercial promotion. It encompasses an audience of almost 90% of netizens.<\/p>\n<p>If you need to see examples of ads, take a look at this link:<\/p>\n<p><span style=\"color: #0000ff;\"><u>Display ad examples<\/u>.<\/span><\/p>\n<\/div>\n<div class=\"section\">\n<h3>Learn more about the Display Network<\/h3>\n<p>To get more information about the Display Network, you can read the content of the links you have below. In them there are more additional details that may be interesting to better understand what this network is and, fundamentally, how to take advantage of it.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Display Network Concept What is the Display Network? The Display Network is a definition directly associated with Google and its platforms. Is about\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69126","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Red de Display - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/red-de-display\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red de Display\" \/>\n<meta property=\"og:description\" content=\"Concepto de Red de Display \u00bfQu\u00e9 es la Red de Display? La Red de Display es una definici\u00f3n asociado de forma directa con Google y sus plataformas. Se trata de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/red-de-display\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:49:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/red-de-display\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/red-de-display\\\/\",\"name\":\"Red de Display - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-07-19T02:27:35+00:00\",\"dateModified\":\"2024-10-28T21:49:08+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/red-de-display\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Display Network - R Digital Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/red-de-display\/","og_locale":"en_US","og_type":"article","og_title":"Red de Display","og_description":"Concepto de Red de Display \u00bfQu\u00e9 es la Red de Display? 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