{"id":68962,"date":"2022-09-16T13:47:01","date_gmt":"2022-09-16T11:47:01","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/marketing-de-afiliados\/"},"modified":"2024-10-28T22:46:06","modified_gmt":"2024-10-28T21:46:06","slug":"affiliate-marketing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/affiliate-marketing\/","title":{"rendered":"Affiliate Marketing"},"content":{"rendered":"

<\/p>\n

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Affiliate Marketing Concept<\/h2>\n<\/p>\n
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What's affiliates marketing?<\/h3>\n

Affiliate Marketing is that constituted by a series of strategies that start from the following mechanism: the consumer or affiliate promotes a company's brand or product in exchange for taking a small commission for each sale<\/strong> or conversion that you get by doing it. It is a concept that starts from mutual benefit and that can generate a high volume of clients quickly.<\/p>\n

It is a business model that appeared around the 90s and that has in Amazon<\/span> uno de sus principales impulsores. El actual gigante del e-commerce dio sus primeros pasos ofreciendo compensaci\u00f3n a aquellos usuarios que promovieran los productos que ten\u00edan a la venta en su por entonces reducido cat\u00e1logo. El sistema funcion\u00f3, a\u00fan cuando con el tiempo cambiar\u00edan a otro sistema distinto para centrarse en su modelo actual.<\/p>\n

Requiere de un procedimiento de registro previo, pero sus beneficios son algo que afecta a las dos partes implicadas. Se consigue una mayor visibilizaci\u00f3n del negocio y de sus productos gracias a un canal amplio y los promotores de esta obtienen adem\u00e1s un ingreso econ\u00f3mico o una compensaci\u00f3n que les beneficia.<\/p>\n

Aun as\u00ed, a\u00fan cuando esa es la premisa b\u00e1sica, hay m\u00e1s modelos distintos a la hora de hablar de marketing de afiliados. Se pueden buscar distintos sistemas de monetizaci\u00f3n<\/strong> o el establecimiento de otro tipo de compensaciones para los participantes. Las posibilidades son muchas y las ventajas para todos, adem\u00e1s.<\/p>\n<\/div>\n

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What is Affiliate Marketing for<\/h3>\n

El Marketing de afiliados dispone de una triple finalidad que refuerza sus bondades. En primer lugar, ayuda a la marca a darse a conocer, a generar un fuerte lazo con sus consumidores y, de todos modos, a extender las posibilidades y capacidades de sus productos o servicios. En segundo, a los afiliados se les aparece la opci\u00f3n de obtener alg\u00fan tipo de compensaci\u00f3n (econ\u00f3mica o promocional) a cambio de su actividad. En tercero, y \u00faltimo, los dem\u00e1s consumidores disponen otra v\u00eda a la hora de conocer productos, que resalte tanto sus bondades como sus defectos.<\/p>\n<\/div>\n

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Affiliate Marketing Examples<\/h3>\n

Let's imagine, for a moment, such a system applied to NeoAttack. Our agency could offer special discounts to those who resort to our services<\/span> si, a su vez, atraen a otros clientes que vengan por su recomendaci\u00f3n. De esta din\u00e1mica, se podr\u00eda construir un sistema de ofertas en funci\u00f3n de la cantidad de clientes que se trajeran para contar con nuestros servicios.<\/p>\n

En ese sentido, podemos ver casos como el de Jazztel, por ejemplo, que ofrece descuentos por llevar amigos a contratar sus tarifas; o inclusive a negocios de restauraci\u00f3n, de comercio electr\u00f3nico u otros tantos tipos que hay.<\/p>\n<\/div>\n

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More information about Affiliate Marketing<\/h3>\n

Para aprender m\u00e1s sobre el marketing de afiliados, en caso de que te haya resultado una materia interesante, vamos a ofrecerte un par de enlaces a continuaci\u00f3n hacia art\u00edculos con m\u00e1s detalles. Esperamos que te sirvan.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Concepto de Marketing de Afiliados \u00bfQu\u00e9 es el Marketing de Afiliados? El Marketing de Afiliados es aquel constituido por una serie de estrategias que parten del siguiente mecanismo: el consumidor…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68962","glossary","type-glossary","status-publish"],"yoast_head":"\nMarketing de Afiliados - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Afiliados\" \/>\n<meta property=\"og:description\" content=\"Concepto de Marketing de Afiliados \u00bfQu\u00e9 es el Marketing de Afiliados? 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