{"id":68846,"date":"2022-07-14T15:39:09","date_gmt":"2022-07-14T13:39:09","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/google-tag-manager\/"},"modified":"2024-10-28T22:49:21","modified_gmt":"2024-10-28T21:49:21","slug":"google-tag-manager","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"

<\/p>\n

\n

Google Tag Manager concept<\/h2>\n<\/p>\n
\n

What is Google Tag Manager?<\/h3>\n

Google Tag Manager is a tool launched by himself Google<\/span> in 2012 in order to make it easier for editors and owners of online portals to manage and manage labels<\/strong> of their webs. Available absolutely free of charge, it is one of the key items for the development and optimization of the pages.<\/p>\n

Despite its usefulness, its use is not yet widespread by large companies, and not everyone knows the functions of this tool. By making the editing of the code of a website much easier thanks to its manager, it is not necessary to have knowledge of programming or HTML, since the tags can be worked from its interface directly, easy and comfortable.<\/p>\n

In order to use it, you do need to become familiar with three concepts: tags, code snippets that are used to measure and track the web traffic<\/span> and conversions; triggers, rules that are set to trigger tags; and variables, which are the values to highlight within the triggers.<\/p>\n

Empezar a usar Tag Manager es algo que tan solo requiere llevar adelante unos pasos sencillos mediante de un portal dedicado de Google. A partir de ese punto, y de activar la herramienta introduciendo parte de su código en el campo <body> de una web, el resto es solo aprovecharla y descubrir poco a poco todas las posibilidades y funciones que puede llevar adelante. Es una forma mucho más cómoda de trabajar con la otra cara de una página web.<\/p>\n<\/div>\n

\n

What is Google Tag Manager for?<\/h3>\n

Google Tag Manager is used to make working with the tags of a website more achievable. For those who do not have notions of programming or web language, it is a whole door that opens to be able to manipulate a portal without fear of touching where it should not be.<\/p>\n

Its main objective, however, is that the measurement of visits, conversions and everything related to the traffic of a site is much easier and more bearable. It would only be necessary to use this tool to be able to do it and prepare the code to do the follow-up.<\/p>\n<\/div>\n

Google Tag Manager examples<\/h3>\n<\/p>\n
\n

We can give an example of how to introduce Google Tag Manager on a website, as well as the tags with which it allows easier work. To enter it in a portal like ours, https:\/\/neoattack.com<\/span>, tendríamos que editar su código e introducir dentro del capítulo <body> el fragmento de código que nos diera la herramienta al activarla.<\/p>\n

After this, we would have automatic access to the administration of labels such as Linkedin, Turn, VisualDNA or any other that we wish to add to track traffic or any other aspect of interest for our analysis of the web.<\/p>\n

More information about Google Tag manager<\/h3>\n

If you are looking to learn more about Google Tag Manager, we suggest you take a look at the following articles.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Concept of Google Tag Manager What is Google Tag Manager? Google Tag Manager is a tool launched by Google itself in 2012 with the purpose of making\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68846","glossary","type-glossary","status-publish"],"yoast_head":"\nGoogle Tag Manager - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Concepto de Google Tag Manager \u00bfQu\u00e9 es Google Tag Manager? Google Tag Manager es una herramienta lanzada por el propio Google en el a\u00f1o 2012 con la finalidad de hacer...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:49:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/google-tag-manager\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/google-tag-manager\\\/\",\"name\":\"Google Tag Manager - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-07-14T13:39:09+00:00\",\"dateModified\":\"2024-10-28T21:49:21+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/google-tag-manager\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Tag Manager - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"Google Tag Manager","og_description":"Concepto de Google Tag Manager \u00bfQu\u00e9 es Google Tag Manager? Google Tag Manager es una herramienta lanzada por el propio Google en el a\u00f1o 2012 con la finalidad de hacer...","og_url":"https:\/\/rmarketingdigital.com\/en\/wiki\/google-tag-manager\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:49:21+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/google-tag-manager\/","url":"https:\/\/rmarketingdigital.com\/wiki\/google-tag-manager\/","name":"Google Tag Manager - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"datePublished":"2022-07-14T13:39:09+00:00","dateModified":"2024-10-28T21:49:21+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/google-tag-manager\/"]}]},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digital Marketing","description":"SEO Agency | Advertising social networks | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary\/68846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary\/68846\/revisions"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media?parent=68846"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=68846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}