{"id":68613,"date":"2022-05-08T10:54:04","date_gmt":"2022-05-08T08:54:04","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/brandwatch\/"},"modified":"2024-10-28T22:57:39","modified_gmt":"2024-10-28T21:57:39","slug":"brandwatch","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/brandwatch\/","title":{"rendered":"Brandwatch"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div>\n<p><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-WZZMWC8\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe> <\/noscript><noscript><\/p>\n<div style=\"display:inline;\"> <img loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" style=\"border-style:none;\" alt=\"\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/04\/Brandwatch-3959247..gif\"\/><\/div>\n<p><\/noscript><\/p>\n<div class=\"block-site servicios-main\">\n<div class=\"container\">\n<div class=\"col-md-12 page-content\">\n<div class=\"container\">\n<div class=\"content\">\n<h2 class=\"titulo-entrada-wiki\">Brandwatch concept<\/h2>\n<div class=\"section\">\n<h3>What is Brandwatch?<\/h3>\n<p><strong>Brandwatch<\/strong> is a platform that <strong>allows you to know what is said on the Internet and on social networks about a brand or an advertising campaign<\/strong>, through artificial intelligence and social listening.<\/p>\n<p>With Brandwatch <strong>the collection and analysis of information is facilitated<\/strong>, to discover key aspects that allow making the right decisions. At the same time, <strong>serves to identify the feelings caused by the campaigns<\/strong>, listen in real time to the voice of the users and make corrections if necessary.<\/p>\n<p>It means that this Social Intelligence platform offers the opportunity to <strong>segment and, at the same time, classify data and create rules to identify positive comments<\/strong> of the negatives.<\/p>\n<\/div>\n<div class=\"section\">\n<h3>What is Brandwatch for?<\/h3>\n<p>Among the various functionalities that Brandwatch offers, we can mention the following as relevant:<\/p>\n<ul>\n<li><strong>Allows you to search both on the web of interest, as well as on the Internet and on social networks<\/strong>, all conversations that mention the brand or campaign of interest. As well as reviews, positive or negative comments and blog posts, where any mention is made.<\/li>\n<li>It also serves for <strong>segment the data<\/strong>, according to the most relevant categories.<\/li>\n<li>It allows <strong>review and study brand conversations<\/strong>, to find new insights, ideas, needs, innovations or opportunities that arise from consumer thinking<\/li>\n<li>At the same time, <strong>serves to activate an alert system<\/strong> That allows you to react in time in the event of a celebrity crisis, for example.<\/li>\n<li><strong>Measure the effectiveness of a campaign with a certain character or influencer<\/strong>, from the number of followers, as the segment in which it specializes, the level of interaction caused and the feelings it has aroused, among others.<\/li>\n<\/ul>\n<\/div>\n<div class=\"section\">\n<h3>Brandwatch examples<\/h3>\n<p>Brandwatch works online and in real time, collecting data from everywhere that can be filtered to identify the most relevant or critical data.<\/p>\n<p>This is to better understand how the audience is behaving and take effective actions, such as:<\/p>\n<ul>\n<li>Brand management: From what customers think and what they express in their conversations, their perceptions, feelings and visibility of the brand.<\/li>\n<li>Consumer experience: Turn the consumer experience into the best competitive advantage, giving them more than they bargained for.<\/li>\n<li>Content strategy: Capture attention through original, fresh and personalized content.<\/li>\n<li>Marketing with influencers: To identify real influencers, with a great capacity for inspiration who become prosumer or brand ambassadors.<\/li>\n<li>Competitor analysis: To discover insights about solutions that consumers expect and offer them first.<\/li>\n<li>Crisis management: Define strategies for timely attention, in the event that crises arise that may affect the brand, but better still, prevent possible crises through effective monitoring.<\/li>\n<\/ul>\n<p>If you want to monitor your social networks effectively, count on NeoAttack, we are experts in Social Intelligence. Contact us.<\/p>\n<\/div>\n<div class=\"section\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"auditoria-fixed\" data-cf-modified-ea66d4fe77ba3996b7255617-=\"\">\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Concepto de Brandwatch \u00bfQu\u00e9 es Brandwatch? Brandwatch es una plataforma que permite saber lo que se dice en Internet y en \u00a0las redes sociales sobre una marca o una&#8230;<\/p>","protected":false},"author":1,"featured_media":68614,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68613","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brandwatch - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/brandwatch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandwatch\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Concepto de Brandwatch \u00bfQu\u00e9 es Brandwatch? 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