{"id":67982,"date":"2022-09-12T16:23:37","date_gmt":"2022-09-12T14:23:37","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-retargeting\/"},"modified":"2024-10-28T22:46:14","modified_gmt":"2024-10-28T21:46:14","slug":"retargeting","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is retargeting?<\/h1>\n<p><\/p>\n<p>Online commercial promotion technique that tries to impact with display ads to users who have previously interacted with the brand, either because they have visited its website or have opened an email, while browsing other portals. By means of this formula, it consists of promoting the memory of the brand in the user and capturing it again to obtain the final conversion. Technically, it requires the use of a pixel tag or other code - which is incorporated into the brand&#039;s website - to facilitate a third party the accreditation of specific users outside the domain where this activity has been collected. Google uses the term remarketing to define this same technique in its Adwords tool.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Other denominations:<\/span> <br \/>remarketing<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el\u00a0retargeting? T\u00e9cnica de promoci\u00f3n comercial online que se trata de impactar con anuncios display a usuarios que previamente hayan interactuado con la marca, ya sea porque han visitado&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67982","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retargeting - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el\u00a0retargeting? T\u00e9cnica de promoci\u00f3n comercial online que se trata de impactar con anuncios display a usuarios que previamente hayan interactuado con la marca, ya sea porque han visitado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\",\"name\":\"Retargeting - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-09-12T14:23:37+00:00\",\"dateModified\":\"2024-10-28T21:46:14+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retargeting - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/retargeting\/","og_locale":"en_US","og_type":"article","og_title":"Retargeting","og_description":"\u00bfQu\u00e9 es el\u00a0retargeting? 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