{"id":67978,"date":"2022-10-01T14:59:56","date_gmt":"2022-10-01T12:59:56","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-remarketing\/"},"modified":"2024-10-28T22:39:09","modified_gmt":"2024-10-28T21:39:09","slug":"remarketing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is remarketing?<\/h1>\n<p><\/p>\n<p>Strategy for advertising networks aimed at recovering those users who at any given time have interacted with an advertisement or visited a commercial website showing interest in it. It consists of an audience to whom a certain receptivity and knowledge about the product or service is assumed, and to exploit it, they are shown relevant advertisements, special offers and discounts appropriate to their possible interests, which can be inferred from their previous browsing. It is essential to play with a promotional factor or you run the risk of overexposing the message and saturating users who already made abandonments at the time.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Other denominations:<\/span> <br \/>Retargeting<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es\u00a0remarketing? Estrategia para redes publicitarias destinada a recuperar aquellos usuarios que en un momento dado hayan interactuado con un anuncio o hayan visitado una web comercial demostrando inter\u00e9s por&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67978","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remarketing - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es\u00a0remarketing? Estrategia para redes publicitarias destinada a recuperar aquellos usuarios que en un momento dado hayan interactuado con un anuncio o hayan visitado una web comercial demostrando inter\u00e9s por...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:39:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\",\"name\":\"Remarketing - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-10-01T12:59:56+00:00\",\"dateModified\":\"2024-10-28T21:39:09+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Remarketing - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/remarketing\/","og_locale":"en_US","og_type":"article","og_title":"Remarketing","og_description":"\u00bfQu\u00e9 es\u00a0remarketing? 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