{"id":67966,"date":"2022-07-07T21:03:53","date_gmt":"2022-07-07T19:03:53","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-proceso-de-decision-de-compra\/"},"modified":"2024-10-28T22:49:34","modified_gmt":"2024-10-28T21:49:34","slug":"proceso-de-decision-de-compra","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/proceso-de-decision-de-compra\/","title":{"rendered":"Purchase decision process"},"content":{"rendered":"

<\/p>\n

What is the purchase decision procedure?<\/h1>\n

<\/p>\n

Set of stages through which a consumer goes to choose about the purchase of goods or services. There are different models, but according to the one described by Philip Kotler, the phases would be five: accreditation of a need, search for information, evaluation of alternatives, purchase decision, and post-purchase behavior.<\/p>","protected":false},"excerpt":{"rendered":"

What is the purchase decision procedure? Set of stages through which a consumer passes to choose about the purchase of goods or services. There are different models, but...<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67966","glossary","type-glossary","status-publish"],"yoast_head":"\nProceso de decisi\u00f3n de compra - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/proceso-de-decision-de-compra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proceso de decisi\u00f3n de compra\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el procedimiento de decisi\u00f3n de\u00a0compra? 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