{"id":67936,"date":"2022-07-13T09:16:10","date_gmt":"2022-07-13T07:16:10","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-newsjacking\/"},"modified":"2024-10-28T22:49:24","modified_gmt":"2024-10-28T21:49:24","slug":"newsjacking","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/newsjacking\/","title":{"rendered":"Newsjacking"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is newsjacking?<\/h1>\n<p><\/p>\n<p>Marketing technique that is about using the most current events or situations in order to divert the audience&#039;s attention to the brands and achieve notoriety. For this, it is necessary to generate relevant content of interest to the public, but it is also essential to pay attention to the risks involved, since a badly planned action can pose a serious obstacle to the brand.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el\u00a0newsjacking? T\u00e9cnica de marketing que se trata de usar los eventos o situaciones de m\u00e1s actualidad con el objetivo de desviar la atenci\u00f3n de la audiencia hacia las&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67936","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Newsjacking - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/newsjacking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsjacking\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el\u00a0newsjacking? T\u00e9cnica de marketing que se trata de usar los eventos o situaciones de m\u00e1s actualidad con el objetivo de desviar la atenci\u00f3n de la audiencia hacia las...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/newsjacking\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:49:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/newsjacking\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/newsjacking\\\/\",\"name\":\"Newsjacking - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-07-13T07:16:10+00:00\",\"dateModified\":\"2024-10-28T21:49:24+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/newsjacking\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Newsjacking - R Digital Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/newsjacking\/","og_locale":"en_US","og_type":"article","og_title":"Newsjacking","og_description":"\u00bfQu\u00e9 es el\u00a0newsjacking? 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