{"id":67929,"date":"2022-06-11T10:33:06","date_gmt":"2022-06-11T08:33:06","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-mofu\/"},"modified":"2024-10-28T22:51:13","modified_gmt":"2024-10-28T21:51:13","slug":"mofu","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/mofu\/","title":{"rendered":"MOFU"},"content":{"rendered":"

<\/p>\n

What is MOFU?\u00a0<\/h1>\n

<\/p>\n

Second phase of the funnel or sales funnel, where potential buyers have already discovered what they want and move through the funnel to reach the middle part, where they value different options. At this stage, more specialized content should be offered, in exchange for the user submitting their data and becoming a lead. It consists of a more determined audience that has shown interest, so they have to show them the benefits of the product or service.<\/p>\n

<\/p>\n

Other denominations:<\/span>
Middle of the tunnel, second phase of the sales funnel<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es MOFU?\u00a0 Segunda fase del funnel o embudo de ventas, donde los potenciales compradores ya han descubierto qu\u00e9 quieren y se trasladan por el embudo para llegar a la…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67929","glossary","type-glossary","status-publish"],"yoast_head":"\nMOFU - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/mofu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOFU\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es MOFU?\u00a0 Segunda fase del funnel o embudo de ventas, donde los potenciales compradores ya han descubierto qu\u00e9 quieren y se trasladan por el embudo para llegar a la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/mofu\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:51:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/wiki\\\/mofu\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/wiki\\\/mofu\\\/\",\"name\":\"MOFU - 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