{"id":67916,"date":"2022-08-25T09:49:12","date_gmt":"2022-08-25T07:49:12","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-matriz-gap\/"},"modified":"2024-10-28T22:46:53","modified_gmt":"2024-10-28T21:46:53","slug":"matriz-gap","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/matriz-gap\/","title":{"rendered":"GAP matrix"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is the GAP matrix?<\/h1>\n<p><\/p>\n<p>Tool through which points for improvement can be easily identified within the content strategy. That is, it allows you to measure the effectiveness of the content, review those that cause the most interest and create or improve the existing content based on each phase of the conversion funnel. All this in order to retain users through rational and emotional content.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la matriz\u00a0GAP? Herramienta mediante de la cual se pueden identificar de manera f\u00e1cil puntos susceptibles de mejora dentro de la estrategia de contenidos. Es decir, permite medir la&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67916","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matriz GAP - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/matriz-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matriz GAP\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es la matriz\u00a0GAP? Herramienta mediante de la cual se pueden identificar de manera f\u00e1cil puntos susceptibles de mejora dentro de la estrategia de contenidos. Es decir, permite medir la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wiki\/matriz-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/matriz-gap\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/matriz-gap\\\/\",\"name\":\"Matriz GAP - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-08-25T07:49:12+00:00\",\"dateModified\":\"2024-10-28T21:46:53+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/matriz-gap\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Matriz GAP - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/wiki\/matriz-gap\/","og_locale":"en_US","og_type":"article","og_title":"Matriz GAP","og_description":"\u00bfQu\u00e9 es la matriz\u00a0GAP? Herramienta mediante de la cual se pueden identificar de manera f\u00e1cil puntos susceptibles de mejora dentro de la estrategia de contenidos. 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