{"id":67909,"date":"2022-05-17T18:51:35","date_gmt":"2022-05-17T16:51:35","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-marketing-mix\/"},"modified":"2024-10-28T22:56:54","modified_gmt":"2024-10-28T21:56:54","slug":"marketing-mix","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/marketing-mix\/","title":{"rendered":"Marketing mix"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is the marketing mix?<\/h1>\n<p><\/p>\n<p>Set of variables that a brand has to achieve its marketing objectives. These variables, also called 4 P&#039;s by their initials in English, are product -<em>product<\/em>-, price \u2014price\u2014, distribution or point of sale -<em>place<\/em>- and promotion -<em>promotion<\/em>-.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el marketing\u00a0mix? Conjunto de variables con las que cuenta una marca para obtener sus objetivos de marketing. Estas variables, adem\u00e1s llamadas 4 P\u2019s por sus iniciales en ingl\u00e9s,&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67909","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing mix - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/marketing-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing mix\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el marketing\u00a0mix? Conjunto de variables con las que cuenta una marca para obtener sus objetivos de marketing. 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