{"id":67904,"date":"2022-06-16T00:24:47","date_gmt":"2022-06-15T22:24:47","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-marketing-de-proximidad\/"},"modified":"2024-10-28T22:51:03","modified_gmt":"2024-10-28T21:51:03","slug":"marketing-de-proximidad","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/marketing-de-proximidad\/","title":{"rendered":"Proximity marketing"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is proximity marketing?<\/h1>\n<p><\/p>\n<p>Sending relevant information or content directly to the smartphones of users who are within an achievable distance of the issuing point. Data is normally transmitted via Bluetooth technology.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el marketing de\u00a0proximidad? Env\u00edo de informaci\u00f3n o contenido relevantes de forma directa a los smartphones de los usuarios que se encuentren a una distancia alcanzable del punto emisor&#8230;.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67904","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de proximidad - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/marketing-de-proximidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de proximidad\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el marketing de\u00a0proximidad? 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