{"id":67879,"date":"2022-09-05T02:52:59","date_gmt":"2022-09-05T00:52:59","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-lead-scoring\/"},"modified":"2024-10-28T22:46:41","modified_gmt":"2024-10-28T21:46:41","slug":"lead-scoring","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/lead-scoring\/","title":{"rendered":"Lead scoring"},"content":{"rendered":"

<\/p>\n

What is lead scoring?<\/h1>\n

<\/p>\n

Method to measure the degree of interest of a lead<\/em> or registered user. Within the lead nurturing procedure, it is essential to know the degree of interest of the user in the products or services and where they are in the sales funnel.<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es el lead\u00a0scoring? M\u00e9todo para medir el grado de inter\u00e9s de un lead o usuario registrado. Dentro del procedimiento de lead nurturing es esencial conocer el grado de inter\u00e9s…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67879","glossary","type-glossary","status-publish"],"yoast_head":"\nLead scoring - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/lead-scoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead scoring\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el lead\u00a0scoring? M\u00e9todo para medir el grado de inter\u00e9s de un lead o usuario registrado. 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