{"id":67776,"date":"2022-09-13T23:03:39","date_gmt":"2022-09-13T21:03:39","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-black-hat\/"},"modified":"2024-10-28T22:46:10","modified_gmt":"2024-10-28T21:46:10","slug":"black-hat","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/black-hat\/","title":{"rendered":"Black hat"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">What is black hat?<\/h1>\n<p><\/p>\n<p>Link building strategy that, in its effort to improve the positioning of a website, uses techniques that violate the rules of search engines. It consists of punishable practices such as cloaking, link farms, hidden texts or the abuse of keywords that are only effective in the short term and in the long run negatively impact the image of the company that carries them out.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is blackhat? Link building strategy that, in its effort to improve the positioning of a website, uses techniques that break the rules of search engines. Consists in\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67776","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black hat - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/black-hat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black hat\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es black\u00a0hat? Estrategia de enlace building que, en su esfuerzo por mejorar el posicionamiento de una web, recurre a t\u00e9cnicas que incumplen las normas de los buscadores. 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Estrategia de enlace building que, en su esfuerzo por mejorar el posicionamiento de una web, recurre a t\u00e9cnicas que incumplen las normas de los buscadores. 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