{"id":67763,"date":"2022-10-02T03:08:11","date_gmt":"2022-10-02T01:08:11","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-aida\/"},"modified":"2024-10-28T22:39:08","modified_gmt":"2024-10-28T21:39:08","slug":"aida","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/en\/wiki\/aida\/","title":{"rendered":"AIDA"},"content":{"rendered":"

<\/p>\n

What is AIDA or Attention, Interest, Desire and Action?<\/h1>\n

<\/p>\n

Communicative model that describes the four phases that a consumer must go through in the face of an advertising act: attention, interest, desire and action. The consumer has to go through these four phases in an orderly fashion to make the purchase decision.<\/p>\n

<\/p>\n

Acronym or abbreviation:<\/span>
AIDA: Attention, Interest, Desire and Action<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es AIDA o Atenci\u00f3n, Inter\u00e9s, Deseo y\u00a0Acci\u00f3n? Modelo comunicativo que describe las cuatro fases por las que debe pasar un consumidor frente a un acto publicitario: atenci\u00f3n, inter\u00e9s, deseo…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67763","glossary","type-glossary","status-publish"],"yoast_head":"\nAIDA - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wiki\/aida\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AIDA\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es AIDA o Atenci\u00f3n, Inter\u00e9s, Deseo y\u00a0Acci\u00f3n? 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