We fall short every time we claim that the e-commerce is a booming activity. And is that the purchase sale of products and services Through the internet it is something that is definitely here to stay. At the same time, it is an activity that expands exponentially.
Proof of this are the millions of commercial operations that are carried out per day through sales platforms such as Amazon, eBay and mercadolibre. More focused on the sale of physical goods and products, although with a strong volume of sales of content or downloadable items.
In this last spectrum, companies such as Netflix, iTunes, Udemi or steam, where the products being sold consist of Intangible goods: movies, series, music or video games.
Not to mention that in recent years platforms that are more oriented to sale of services or experiences like airbnb or trivago have seen a considerable rise, if not astronomical.
Why ecommerce is experiencing a boom
For no one is a secret ecommerce is experiencing a good time (and it is not something temporary). This is due to several reasons, among which we can mention:
- What the public or potential buyers trust the platforms: there is no longer the fear, the mistrust that buying / selling through a web platform represented a few years ago. Now it is such a common practice that it is not perceived as something magnificent. Today e-commerce purchases are part of daily life millions of people, just like shopping at the store or the grocery store on the corner.
- The technology that makes e-commerce feasible has become accessible. Already you don't need to be a giant of the industry like Amazon or Apple to be able to have an online store.
And it is precisely on this point that we want to talk with you in this post.
We want you to repeat with us and tattoo this on fire if necessary:
You don't have to be a giant to be able to have an online store.
You can even repeat it like a mantra while we show you:
Why you should have your own sales or ecommerce platform
On the web there are platforms such as Amazon, eBay or mercadolibre where you can sell just by registering and creating a profile.
But if you are serious about ecommerce, and we are very sure that it is your case, you you need to create your own sales platform.
One that does not depend on third parties.
Selling on a third party platform implies submitting to their rules and pay commissions. Yes, pay a percentage for each sale made.
With your own online store you set your own rules. You will not have to pay commissions to anyone.
What is needed to sell online
To sell online you need:
- A Web.
- A productized product or service.
To sell online requires a platform that allows you to reach potential customers, or better yet that they come to you.
The first thing then is a web or blog where you can show your products, services or if it were the case your productivized services.
Needless to say. We create our websites in WordPress.
Reasons abound. If you are one of those who have not yet decided on any content manager or CMS we leave you a post where we list 7 powerful reasons why we use WordPress.org.
In case you are already a convinced user of the best content manager, you can skip this part.
In case that you do not know what WordPress is and you need learn how to install it We have prepared for you a fairly complete guide that will help you in the process.
What is WordPress and how to install it (Step by Step Guide)
WordPress is without any doubt a content manager directly linked to the entrepreneurial spirit. At the same time with it you can set up your store.
A product, a service
You already know there is no sale without product, without service. If you entered looking for a guide to set up a website in WordPress, it is because you have the clear intention of selling something that you already have or that you already know.
What can you sell?
The possibilities are almost endless. They do not necessarily have to be physical products. You can offer:
Yes, virtual products for download as music, books, a PDF guide.
Lessons. If you are good you can become a teacher so that others can be as good as you. It is our case, we want you to be an expert in WordPress and We offer you the best online course in Spanish.
How to set up a store in WordPress
If you are a professional, artist, craftsman, entrepreneur or SME, you are in luck. It is a perfect time to sell.
You do not have to leave an arm and a leg trying. Here we show you how you can sell online so you can create your own store.
We always like to make life easier for you.
That is why we will teach you how to create a WordPress store using a powerful tool. The best ecommerce plugin that exists. We offer you WooCommerce.
WooCommerce is with more than three million active installations without any doubt the most popular online store plugin for WordPress. It is free and free.
How to install WooCommerce
In case you don't know how to install a plugin, we prepare a post where we guide you step by step through the process.
To install Woocommerce you have to follow the following route:
On your WordPress dashboard.
Plugins> Add New
You write in the search engine: woocommerce. We search (pressing enter)
Many options will appear.
We will install the one that marks: More than a million active installations.
We press: Install Now.
We activate it.
Once installed, it will ask us to configure the store.
For this, it is necessary to complete the forms with a series of data.
- The address of your store.
- The currency you use.
- Whether you will sell physical or digital products or both.
- The method of payment and shipping.
You create your products and you will be ready to sell.