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You may not have noticed but the SEO for images in WordPress It can increase your traffic and make your posts look like a professional writer. After the content, this is the second force to position yourself in search engines like Google. Given its relevance, we have prepared the definitive guide so that it is essential that you know what to add in each of the fields shown in the multimedia upload panel.

Keys to Image SEO

SEO for images in WordPress

Url

In this circumstance you will not be able to modify anything, the Image URL in WordPress it is configured by default. The address shows the exact location where that file will be hosted.

Name the file

It is the second box that you will see and that will be useful to give a specific name to the file that you have uploaded, here you should not complicate yourself looking for names that help you position, rather be simple and logical. If your image is about best-selling mobiles then write that: best-selling mobiles.

As tips for this box to be optimized, remember that the name must be short and obviously descriptive. Here you do not need to include more information, for this is the option that you will read below.

Legend

This space has been dedicated so that you can add a couple of keywords but in a natural way, the legend is often used by the owners of the images to add a copyright warning. In particular, this part is aimed at making clear the ownership of the image and its distribution rights.

Alternative Text (Alt Attribute)

Google has algorithms that allow it to interpret an image, despite everything on several occasions it is difficult for them to recognize the content of the image. image uploaded to WordPress. Your basis for getting out of this problem is based on reading letters, faces, colors and more.

The Alternative Text is the second way that search engines use to detect what your image is about. At the same time it is the option they use to read in case of image damage. For that reason remember faithfully write the content of the image that you've uploaded, include at least one keyword, and be direct.

Description

This part is often misused by many web editors, it happens that they take advantage of this space to add more keywords, believing that they will find them more easily. This belief is a mistake since WordPress created this space so that the Title and Alternative Text can be expanded, not to rewrite what was already in those spaces. Use this option for its assigned use: describe. If your title is "best-selling mobiles", then take advantage and write a short text where you talk about the brands and some information about why they are considered the most sought after in the market.

Images in WordPress

Tips for uploading images

  • Do not go up to fill space: Try to add images that illustrate the content and not because they are simply beautiful, unless it is a step-by-step guide on a specific topic, you should not have to fill your text with too many images. With this type of practice you only saturate your content.
  • Heavy files: SEO for images in WordPress at the same time it is done using files that weigh little, try to find the combination of good resolution and that weigh little. If you don't, your texts will take longer to load and this is a process that the average user tries. There are plugins that compress the size of images.
  • Write the same on each image: This is a mistake that you should definitely avoid, many times editors save time by placing the same title to the three or four images that they upload in an entry. This error translates into a penalty for duplicate content within the same website. Over time the image URLs will end with numbers indicating the number of times that title is repeated.
  • Copyright: there are websites that offer royalty-free image libraries, try to find and use it, so you will avoid claims to your website for violating rules that Google is very aware of.

Final thoughts

We hope that these WordPress course tips can be of use to you, remember that the SEO for images in WordPress it is essential if you need to start a serious project. If, on the contrary, you have been doing some negative practice, try to modify the entries, it will take more time but in the medium and long term you will see the results.

R Marketing Digital