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Virality

Virality Concept

What is Virality?

Virality is that phenomenon that makes a content go from being normal to being a viral. It is used to define the idea with which any image, video, text or format of any type is presented that, for whatever reason, achieves a overwhelming visibility both inside and outside the network due to the diffusion that the public gives it.

It is something that usually happens by chance, because the content falls in favor of the audience or because, in some way, it manages to connect with it on an emotional level. Despite everything, more and more businesses are chasing it and trying to provoke it by following a series of more than planned strategies. Virality is something casual, but it can also have something that triggers it in a premeditated way.

A natural consequence of the connection that the audience has today in the network and of the facilities that especially the social networks when sharing content. Mechanisms as simple as a Retweet on Twitter or the Facebook share button can be the trigger for a wave that accompanies it and exponentially multiplies the presence of the publication.

Its benefits in terms of visibility and presence are what make virality so attractive for brands. All, today, seek to build campaigns that go viral, since it is a total guarantee of getting closer to more eyes and, therefore, getting closer to more sales.

What is Virality for

Virality sirve to trigger the visibility of a content. It is a phenomenon that once happened by mere chance; even when at this time it is also achieved artificially or deliberately. For the professional sector and, especially, within marketing, it is something that is very useful thanks to that ability to make the presence of a firm much larger than usual, as well as to make it the center of many conversations.

Commercially speaking, it is the biggest push that can be given to a product, service or brand. In terms of positioning, it is also the best way to make SEO improve of a page and a portal due to the high volume of traffic and the increase in authority.

Examples of Virality

Today there have been many cases of virality, in fact, it is something that does not stop appearing on social networks. Every so often a concept, an idea, a video, a content of any kind appears that is disseminated on a massive level by the number of people who connect and share it, which makes it something viral.

Here you can see related examples:

What is viral marketing? Key ideas and examples.

More information about Virality

If you are looking to learn more about virality, we suggest you read the articles that we are going to link. There you will have more information with which to expand.

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