Conversion Optimizer Concept
What is a Conversion Optimizer?
The Conversion Optimizer is a feature that Google AdWords has, designed to make things a little easier for advertisers. It is a tool that analyzes all the ads and tells you which ones are most likely to be profitable, getting clicks and the conversions that are pursued with them.
The operation of this very useful add-on is simple. Review all the conversions achieved with the different campaigns that an advertiser has previously carried out in Adwords and, from there, extract the audience data and their degree of interaction. Then, make the pertinent adjustments and suggestions to obtain that the conversion percentage of each ad is higher and closer to the objectives of the company. At the same time as this, make an adjustment in the CPC for greater profitability.
It is something incorporated into Google Adwords after its launch and that, since its arrival, has become one of the most important allies of advertisers and, in any case, small, medium and large brands. An example that Google also tries to make things easy for business and not only looks at consumers. It is one of those improvements that progresses over time and that makes the advertising platform of this Internet giant one of the most recommended.
What is a Conversion Optimizer for?
The Conversion Optimizer is used for the advertiser to enjoy a series of quite important benefits. Make your ads more profitable, that is, that their cost is adjusted with the most appropriate CPC and that, at the same time, the conversion rate increases.
Therefore, it is something that helps companies to make their work within the ads in Adwords much easier and, at the same time, they are more likely to achieve the objectives set with the strategy carried out. At the same time, it reduces costs and improves results, as we have already explained. It sets the table many facilities and allows greater benefits, something crucial for any business.
Conversion Optimizer Examples
It is difficult to give examples of a conversion optimizer, since it is a function that is part of the Google Adwords ecosystem. Yes, we can give an example of the benefits that it raises by presenting a practical and hypothetical case with NeoAttack, our agency. If we did an advertising campaign with Adwords to obtain privileged positions in searches of the type "web design at a good price", this optimizer would be in charge of modifying links or even suggesting changes to the ad text to attract more attention.
Not only that, but I would also propose more modifications to ensure that those who entered the web through said announcement would end up contacting us to proceed to contract our services. That is, to make the conversion.
More information about Conversion Optimizers
For more information on the conversion optimizer, take a look at the following links:
