MVT

What is the MVT?

MVT stands for Multi Variant Testing (Multivariate Test in Spanish). It is a definition with which the test is named by means of which different versions of a web page are tested by changing different variables in order to study the improvement in usability that these cause.

By definition, it may sound similar to the A / B Test; In spite of everything, the difference is that in the latter it is a variable that is modified and two different tests are carried out. In the multivariate case, the one that concerns us, there are several that are altered and those that are analyzed to see to what extent they exert a positive or negative impact.

This test model has important advantages for the improvement and optimization of web pages. At this time, given the importance of the user experience in navigation, as well as the influence that this has in the face of search engine positioning, it is one of the keys to growth through the digital environment.

A concept that web developers and marketing teams who want to polish the interaction of visitors to a web page are more than familiar with. The MVT is one of the best methods to obtain the improvements that keep users within the website of a company, or achieve those desired conversions.

What is the MVT for

The MVT serves to propose different scenarios of the same website based on small changes and, from there, establish after an analysis which are the ones that simply present improvements for users. In other words, it is a procedure that makes a website work better and makes navigation as easy as possible.

This has a very positive impact for any company that puts it into practice, since it ensures a greater number of visits due to the facilities that are presented and the push in SEO that it brings. At the same time, it transmits an image of interest and concern for taking care of consumers, by making this effort to improve their experience on the web.

MVT examples

Giving MVT examples is complicated, since it consists of a procedure with a series of quite different steps to follow depending on the website and the brand. To exemplify, we are going to raise a case with NeoAttack, our agency, and its website.

Suppose we want to strengthen the entry of visitors to the contact chapter to request quotes or make inquiries. For this, we would activate different buttons or introduce links in different parts of the web that would lead to that part; as we would also do work to boost the visitor experience. After several tests with a multitude of changes, we would have to assess which ones have been the most effective in order to screen little by little until we find the definitive formula.

More information about MVT

If you want more information about the MVT, you can read the following contents: