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Organic Marketing

Organic Marketing Concept

What is Organic Marketing?

Organic Marketing It is a rather new concept in the world of online marketing, with which the category of new strategies and methods used to position oneself on the Internet in a natural way is called.

To know the concept of Organic MarketingLet's see the meaning of the words that compose it: Marketing, translates marketing or market, while the word organic refers to the natural interaction of people with the content of their interest on the Internet.

That is to say, Organic Marketing: it is the solution to natural growth on the Internet, through a compilation of marketing strategies and techniques that allow identifying the needs of a target audience, to offer original content and solutions with added value.

And in this way, draw attention so that the interested parties come to said content voluntarily and naturally, without the need to pay for commercial promotion in search engines. These activities allow increasing visibility and conversion, that is, sales of products or services.

In the same sense, to the category of Organic Marketing belong to all those methodologies and techniques that wish to attract, retain and create communities, where two-way communication and active customer participation predominate.

The following methodologies, techniques and tools belong to this category:

  • Inbound Marketing, whose subcategories are:
  • SEO
  • Content Marketing
  • Web Analysis
  • Inbound lead generation
  • Social media marketing.
  • Community Manager.
  • Relationship Marketing or CRM.
  • Web Marketing.

What is Organic Marketing for?

The Organic Marketing It serves to increase the visibility and positioning of a web portal and the brand, to increase and retain subscribers, followers and customers. Thus, serves to increase income generation.

This is feasible thanks the use of the means of interaction provided by the Internet, such as blogs, social networks and video channels such as YouTube, among others.

It is essential to specify that the Organic Marketing This is not something to be left to chance. It requires defining strategies and planning activities that allow loyalty and retention of your target audience, through different tools and techniques.

On the other hand, organic is not synonymous with free. Although commercial promotion is not paid to appear in the first places of the search engines, it does require investment of time and money in hiring experts in the field.

Examples of Organic Marketing

An example that illustrates this concept is the way in which Disney manages to connect with families, and makes them talk about them in an organic way.

That is, it encourages conversations on social networks where those who have already lived the experience, talk about those "magical moments", with such emotion that they invite others to do so.

More information about Organic Marketing

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