Facets Concept
What are the Facets in an E-Commerce?
Facets are a concept born within the online commerce sector in order to facilitate navigation and search for products in any online store. Its about set of criteria that can be determined before or while searching for any product in a catalog. A definition that has become increasingly important in recent years due to the need to offer the most comfortable interaction to consumers in the e-commerce.
The most serious problem that any web store faces is abandonment by visitors by not finding the product they want. This, while at the same time suppose the loss of a sale, it can also suppose the loss of a client or a lead. A doubly negative impact that only manages to throw losses to a business and that, therefore, must be remedied.
With this need and problem, businesses began to experiment with a system that has already become a standard. Faceting in online stores is a convenience, a way to obtain an interactive search with which to modify criteria depending on the intentions and without having to start the procedure from scratch.
Most systems and templates for online stores already have the facets. Browsing through this method, consumers have on their side the opportunity to specify search spectra to narrow results until they find those that simply interest them. It is a substantial improvement over traditional search engines and a plus for any self-respecting online store.
What are Facets for
Facets are used to make an e-commerce website earn a lot in usability and the consumer churn rate is greatly reduced. It achieves a greater number of conversions of visits in clients and, therefore, in purchases, and at the same time offers a better way to interact with the catalog.
At the same time of doing for the consumer, it also does for the seller. For the business, it is a way of showing interest in granting facilities to users and, therefore, improving the relationship with them.
Examples of Facets
Entering any current online store it is easy to see several examples of facets and the type of navigation they promote. Giants of commerce like Amazon have them, including other stores such as eBay they also include them.
Brands, size ranges, materials and a long etcetera make up the categories with which products are filtered through facets. There are many more options, and many of them depend on the type of product or sector that the e-commerce in question covers.
More information on Facets
Do you want to learn more about the facets within the field of online stores? If you are interested in getting more information, we suggest you take a look at the publications that we link below. They can be very practical to expand.
